Advertising: To Draw Millennials, a Stronger Beer Made to Suggest Spirits

Miller Fortune, at 6.9 percent alcohol by volume, is meant to appeal to a generation that buys distilled spirits more than its older siblings.

    



For Super Bowl, It’s Back to Basics for Anheuser-Busch

The Anheuser-Busch division of Anheuser-Busch InBev has a game plan for Super Bowl XLVIII that focuses on Bud Light and Budweiser.

    



Advertising: Promotions Celebrate Those Willing to Just Get Up and Go

Campaigns by the big brewer Heineken and the hotel giant Hilton reward unsuspecting travelers with paid trips to unexpected places.

    

World Briefing | Europe: Turkey: Legislation Would Limit Sales of Alcohol and Ban Advertising for It

The measure also bans the sale of alcoholic drinks between 10 p.m. and 6 a.m., except in tourist zones, and prohibits alcohol sales near mosques and schools.

    

Advertising: Mike’s, a Flavored Alcohol Brand, Tries to Widen Its Appeal

A new campaign suggests that Mike’s Hard Lemonade is a versatile drink for occasions beyond the backyard barbecue.