Hasta La Creative!

180 Amsterdam launched a new global campaign for ASICS with the spot “It’s a big world. Go run it.”

The ad, which is being released in both 60-second broadcast and 90-second online versions, was shot on location in New Zealand with special effects added for crowd simulation. It champions running of all kinds, opening with a man finding a ram horn and using it like a conch shell or trumpet to call a swath of runners into action. They finally convene on top of a mountain, where they find a ram, and the horn is sounded again, calling them back into action. The spot cast ASICS-sponsored athletes — triathlete Gwen Jorgensen (US), 100m and 400m hurdler and sprinter Queen Harrison (US), 800m runner Ryan Martin (US), elite training and fitness athlete Rosario Rios-Aguilar (US) and elite trail runners Sissi Cussot (France) and Genis Zapater (Spain) — alongside amatuer running enthusiasts from clubs around the world. In addition to the spots running on broadcast during sporting events around the world and online, the campaign will be supported by print iterations throughout the year. The campaign’s message will later be tailored to different sports, such as tennis and rugby.

“The eyes of the world are on ASICS in 2015 as the sports brand cements its position as the brand behind true athletes, all over the world,” said Al Moseley, president and chief creative officer at 180 Amsterdam, in a statement. “As an agency of runners and sportspeople, we know, first-hand, the incredible impact of ASICS and this has truly been a passion project for everyone involved.”

Credits:

Client Credits: ASICS

Deputy Senior General Manager, Global Marketing Division: Marc Pinsard

Global Advertising Manager: Eva Sutter

Agency Credits: 180 Amsterdam

President and Chief Creative Officer: Al Moseley

Creative Director: Dean Maryon

Copywriter: Anna Sweet

Art Director: Robbie Graham

Account Team: Megan Wooding, Claire Birrell

Producer (Film): Neil Henry

Producer (Print): Eleanor Fitzgerald

Strategy: Ben Armistead

Business Affairs: Sarah Gough

Film Production

Film Production Company: Somesuch

Director: Chris Sargent

Executive Producer: Seth Wilson

Producer: James Waters

Director of Photography: Jody Lee Lipes

Art Director: Ken Turner

Line Producer: NZ William Grieve

1st AD: Chris Short

Editor, Saints Editorial: Ross Birchall

Post Production

VFX: MPC

VFX Supervisor: Franck Lambertz

3D Supervisor: Tom Carrick

DMP: Ingo Putze

Nuke: Tom van Dop, Giles Hicks

VFX Supervisor on Shoot: Kim Fogelberg

VFX Producer: Hannah Ruddleston, Gwenn Hardouin

Grade: MPC – Remote Grading

Colourist: James Tillett

Music: Adelphoi Music

Composer: Benji Merrison

Producer: Greg Moore

Audio Post Company: Wave Amsterdam

Sound Design & Mix: Randall Macdonald

Audio Post Production: Ben Tomlin, Mirjam Gevers

Print Production Company: Big Pictures and 180 Amsterdam

Stills Photographer: Ben Ingham

Photographer Assistants: Matthew Lawes, Tanya Houghton

Print Producer: NZ Tim Coster

Retouching: Loupe

180 Amsterdam puts Replay’s Hyperflex jeans to the test in a new online video demonstrating the elasticity of the brand’s newest offering.

In the ad, which stars Brazilian supermodel Alessandra Ambrosio and features FC Barcelona players (including Neymar), Ambrosio’s alter ego — Doctor Ambrosio — conducts a series of tests designed to highlight the Hyperflex’s elasticity. The pants are put through such “modern lifestyle tests” as twerking, playing soccer, hip hop dancing, and some more twerking for good measure, ending with the tagline “Stretch your limits.” The 90-second online spot is certainly on the goofy side, but it does demonstrate the Hyperflex’s stretching capacity well, and it has the star power to generate a lot of views. In addition to the online spot, the campaign also includes print and OOH components.

“Replay’s Hyperflex is a revolution in denim,” said Al Moseley, president and chief creative officer, 180 Amsterdam. “Our task was to stretch it to the limits. The tests we put it through were extraordinary. The outcome, as people will see, is truly remarkable.” (more…)

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Last month, “#4ThePlayers Since 1995″ had us feeling all kinds of nostalgia for Playstation memories from bygone eras. Now, 180 Amsterdam looks toward the future with their “For The Players” international PS4 campaign targeting the Christmas gift market.

The integrated campaign runs in Europe, Australia, New Zealand, India, South Africa and the Middle East, comprising “teasers, events and an interactive social media experience ‘The Players Monument” (playstation.com/4theplayers) where people can declare themselves players, adding themselves to a digital interactive monument, and becoming part of the PS4 community.” Make no mistake, this is a huge campaign, one of the most anticipated of the year.

The sentiment behind the campaign is that the design of Sony’s next-gen system centers around the player. Unlike recent Xbox One spots, which emphasize the system’s capabilities as an entertainment system with multiple uses, Sony is very clearly positioning PS4 as a gaming system. While Microsoft attempts to scoop up the casual “attach this to your TV for a high-quality Netflix/Blu-ray player that you can play games with as well” market, Sony is going for the gamers.

The spot features a first person perspective through an immersive world where multiple gaming worlds have been set free. You’ll recognize some of “the most famous heroes and villains ever to play a part in PlayStation’s” gaming worlds throughout the ads scenarios. I won’t give away too much, as spotting these for yourself is part of the fun. It’s a great way to build anticipation from nostalgia, and look toward the future as the spot highlights upcoming PS4 titles as well. The spot was shot in Budapest by director Scott Lyon for production company Outsider. Al Moseley, President & Chief Creative Officer, 180 Amsterdam described the campaign as “drenched in gaming culture, incredible effects and with every detail and every pixel it delivers to the true gamer.” If all that’s not enough to get you excited for the PS4, this should be. Credits after the jump. continued…

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