Authenticity is key. The phrase appears in virtually every conversation about influencer marketing. And while it remains accurate, panelists at a group chat at ADWEEK House during Advertising Week New York, sponsored by creator marketing agency The Shelf, dove deeper into how working with creators is changing. “Four or five years ago, it used to…
When Google announced in July that it was not deprecating third-party cookies on the web, the industry breathed a sigh of relief. And a groan. For four years, the industry has been preparing for the cookieless future, including testing Google’s suite of privacy-enhancing technologies, Privacy Sandbox. The July announcement made it seem as if some…
With artificial intelligence continuing to advance, the industry is starting to move from the “robots are coming for our jobs” to acceptance. AI platform Brand.AI sponsored a group chat at ADWEEK House during Advertising Week New York looking into exactly how different facets of the industry are embracing AI. Founder and co-CEO Chelsey Susin Kantor…
Proving the effectiveness of ad campaigns to clients and, sometimes, the C-suite continues to become a more complex task, as challenges aplenty emerge in the measurement process. In a group chat at ADWEEK House during Advertising Week New York, industry leaders from ad platform Blis–who sponsored the session–wedding platform The Knot Worldwide, and creative agencies…
Successful experiential marketing has become more than just hosting a one-time pop-up event or providing guests with a photo opportunity. In “Immersive Brand Moments: Designing Experiences That Captivate and Convert,” an ADWEEK House group chat presented by National CineMedia, panelists chimed in on making events stand out. “There has just still been a lot of…
MeUndies, the direct-to-consumer (DTC) brand that disrupted the intimate apparel sector, doesn’t want underwear to be basic. The Los Angeles-based company has unveiled a new campaign that marks the next chapter for the 13-year-old business, which recently expanded onto ecommerce site Shopify. “Welcome to the Underworld,” created by brand studio Unentitled, which opened this year,…
Saturday Night Live is in its 50th season, and the long-standing series has made it a ripe opportunity for brands. The company has already announced that Allstate, T-Mobile, Volkswagen of America, L’Oreal Groupe’s Maybelline NY and CeraVe, and Capital One would be sponsors for the 50th season of SNL. And on Tuesday during a panel…
Keeping up with trends is a necessary endeavor for marketers, but it can also be time-consuming, resource-draining, and costly. Help is on the way from media company ATTN: and ADWEEK. The purpose-driven, storytelling media company and division of Candle Media is teaming up with the leading source of news and insight serving the brand marketing…
Meta unveiled new generative AI ad tools focused on video generation capabilities, aimed at helping advertisers capitalize on the growth in watching video content on Facebook and Instagram, it announced at Advertising Week New York. According to Meta, 60% of users’ time on both platforms is now spent watching videos. The Video Expansion feature lets…
Lindsay Morrow, a senior associate brand manager at Kit Kat, was thrilled to announce the candy brand had added another flavor to its product line: vanilla. Likewise, Aaron McMillan, managing director of hospitality programs at United Airlines, was thrilled to share flights had begun offering an assortment of canned wine to economy passengers. All American…
Snap said Tuesday that it began testing two new placements for ads on the Snapchat platform: Sponsored Snaps and Promoted Places on Snap Map. “We’re enhancing our ad offerings to meet Snapchatters where they are, and we are excited to help brands show up in surfaces where attention and engagement is high, like chat and…
It’s the first day of Advertising Week, and Netflix wants to deliver knockout partnerships for its upcoming Jake Paul vs. Mike Tyson fight. Top line The streaming service and Most Valuable Promotions have now partnered with Celsius, DraftKings Sportsbook, Experian, Meta Quest, and Spaten (Brazil) as presenting sponsors for the live event, which takes place…
TikTok kicked off Advertising Week in New York with a flurry of announcements covering artificial intelligence-powered automated performance tools, enhanced measurement capabilities, and new privacy technologies for advertisers. “TikTok is building for the future,” global head of monetization product solutions and operations David Kaufman said in a statement. “We have been listening, learning, and innovating…
Instacart is equipping grocery carts with more ads. The online grocery service is rolling out three new ad formats that appear on the screens built into Instacart’s tech-enabled grocery carts, called Caper Carts. The carts use AI and retailers’ loyalty card programs to serve up personalized offers based on the location and past purchases of…
Programmatic was supposed to use tech to match ad buyers to publishers seamlessly. The fact that ads still regularly land on spammy clickbait, while quality publishers continue to struggle, indicates that a little extra help is needed to link buyers up to quality. Enter new curation tech from adtech AI firm Chalice that looks to…
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What if we haven’t been living through a short-lived chicken sandwich war, but in fact are experiencing the first days in a glorious Chicken Sandwich Golden Age? When the Popeyes chicken sandwich went from viral phenomenon to sold-out status in a mere week, we at Adweek assumed things would quiet down for a while. But…
It all started when Nike hired Brill Brill Studio founder Jen Brill (say that 10 times fast) to help conceptualize content for an apparel launch in 2013. “From there, I was able to get to know the 360 nature of the brand, which grew our partnership to new levels,” she explained. The iconic brand that…
One of the biggest announcements at this year’s Advertising Week concerned Facebook and the “relaunch” of its advertising platform, Atlas.
Whether we want to admit it or not, Facebook plays a huge role in determining which ads audiences see — and this move is its attempt to knock Google off the online ad throne. The idea is that Facebook can more effectively show the ads you make and place to people who actually want to watch them…but you knew that already.
We asked five contacts in the ad/marketing industries for their takes on this development.
First, two voices from the (digital) agency world.
New Career Opportunities Daily: The best jobs in media.
Geico gecko slaughtered!
Ronald McDonald tortured!
For New York Advertising Week’s finale, AdEaters will come to the industry’s birth place on Friday, September 25th. Imagine hundreds and hundreds of the best commercials from 54 countries being celebrated in one place and in one night. With the use of our favorite American advertising icons in its new trailer, it seems that the AdEaters event at Terminal 5 will prove to be extremely entertaining. As if the industry wasn’t already bubbling enough for this event’s arrival, the AdEaters team joined Mad Men fans dressed in 60’s regalia and stormed Times Square for the season premiere of “Mad Men.” New York will be exploding with ad-citement, so much so that I may cancel meetings that week to check it out. Shhh, don’t tell – buddy pass, anyone?
Tickets are available on its official website, which is linked above.
As a preview, here’s a commercial from Ford that will be featured at the Night of the Adeaters.
Jinean Robinson is a CCIO (Chief Creative Infections Officer) in this industry for 8+ years, specializing in creative strategy and implementation, 360 branding, and brand development. Join her @Twitter or her firm Germ, LLC.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
