Sep 08

72andSunny Kicks Off ESPN’s Sunday NFL Countdown

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Following the launch of the NFL season last week, as well as ESPN’s new NFL studio, 72andSunny has launched a new campaign for the network’s Sunday NFL Countdown, entitled “Count on Countdown.”

The campaign launched with a 30-second broadcast spot starring Eagles running back LeSean McCoy. In the spot, McCoy prepares for a Sunday game by following Countdown from his hotel, en route to the stadium and in the locker room. “Every Sunday, I count on Countdown,” McCoy says at the spot’s conclusion. Future spots in the campaign will shift the focus to fans around the country, such as Quin Kilgore’s Tattoo League of Omaha, Nebraska, which gained notoriety in a Countdown feature last season. (more…)

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Dec 09

ESPN Taps ‘Santa Snoop’ to Narrate New NBA Christmas Spot

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ESPN has a new in-house effort promoting their NBA Christmas lineup, and Calvin Broadus has yet another name. Santa Snoop narrates the effort, which riffs off the classic poem “A Visit from St. Nicholas” (better known by its first line, “‘Twas the Night Before Christmas”).

The NBA Christmas spot is about as straightforward as it gets, supplementing Snoop’s narration with highlights of the teams featured in the Christmas day matchups. It all works, thanks mostly to Santa Snoop’s immediately recognizable voice. Who doesn’t love to hear this this guy? He could narrate a shopping list and make it sound intriguing. Beyond that, I really like the idea of Santa Snoop. He’s probably skinny enough to actually fit down a chimney, and I imagine he brings the kind of treats Santa normally wouldn’t feel comfortable trafficking in. So keep an eye out for Santa Snoop this Christmas morning and if you’re a hoops fan, tune in to the NBA on ESPN and ABC. The opening game between the Brooklyn Nets and the Chicago Bulls tips off at noon, followed by a doubleheader on ABC (Knicks/Thunder, then Heat/Lakers), and capped off with a prime-time doubleheader on ESPN, with the San Antonio Spurs hosting the Houston Rockets at 8 p.m., followed by the Golden State Warriors hosting the Los Angeles Clippers at 10:30 p.m. Credits after the jump. continued…

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