Feb 13

A Fresh Look at B-to-B Marketing Through Social-Colored Glasses

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For decades, b-to-b brands have formed their visual identity and logos based on “professional” tones and styles. We’ve all seen them: blue or red text splashed on a plain white background with minimal additional color, often devoid of any personality or flair. Appropriate for a corporate audience? Sure. Effective in attracting today’s social-first audience? Not…

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