Compared to the other chairs around the C-suite table, the chief marketing officer’s seat (CMO) is, famously, rarely occupied for long. However, the average tenure of CMOs increased slightly in 2024, per fresh data from Spencer Stuart. The search and advisory firm found the average time CMOs at Fortune 500 companies spent in situ was…
Mais do que provar que marcas podem construir significado e diferenciação, Liquid Death e Duolingo se tornaram benchmarks de verdadeiras social brands. O painel Entertain or Die, no SXSW 2025, com James Kuczynski (Duolingo), Dan Murphy (Liquid Death) e Jon Evans (System 1), trouxe reflexões essenciais sobre as marcas que não apenas observam a cultura, …
Leia SXSW 2025: Brands on Social vs. Social Brands na íntegra no B9.
A ideia de se apaixonar por uma inteligência artificial ainda soa absurda para muita gente. Mas se rir dessa possibilidade era a regra há alguns anos, o painel “Love Machines: The Science of AI Companionship” no SXSW 2025 mostrou que o debate agora é outro: se essas conexões são reais, como lidamos com elas? A …
Leia Amor com robô: fim do mundo ou um novo mundo? na íntegra no B9.
A gente vem ao SXSW para ver o progresso — das tecnologias, das sociedades, do humano. E, na maior parte das sessões que se vê por aqui, a sensação é mesmo de avanço: computação quântica, inteligência artificial, ativismo pelas causas certas, e a humanidade movendo-se adiante. Eu costumo sair daqui, sempre, esperançosa. Quase de óculos …
Leia Quanto maior o sol, maior a sombra na íntegra no B9.
(TrendHunter.com) March 2025 pet care is evolving beyond the basics, with new health, hygiene, and style trends. This list will explore the top pet products to watch next month, from the growing influx of holistic…
In a world where AI decisioning and autonomous agents are reshaping the advertising landscape, data and identity have never been more important. After all, how can you market to someone if you can’t find them? But the rise of AI-driven platforms like Google’s Performance Max (PMax) and Meta’s Advantage+ has fundamentally altered how advertising operates….
Os grandes modelos de linguagem (LLMs) como ChatGPT e Claude estão por toda parte – nos telefones, computadores e dispositivos domésticos. Mas apesar de sua popularidade crescente, a maioria dos usuários ainda comete erros básicos ao interagir com essas ferramentas. No painel “How to Be a Smarter AI User” no SXSW 2025, Sherry Tongshuang Wu …
Leia “O modelo não lê sua mente”: 5 dicas de especialistas para usar IAs como um profissional na íntegra no B9.
Ouvir Rohit Bhargava é sempre uma oportunidade de aprender e pensar o mundo por outros ângulos. Fundador da Non-Obvious Company, ele defende que olhemos de outra forma para as questões da sociedade. Não foi diferente no palco do SXSW, quando apresentou uma perspectiva inovadora sobre como entender as pessoas e prever o futuro. Fugindo das …
Leia SXSW 2025: os sete segredos de Rohit Bhargava e a essência do marketing na íntegra no B9.
Jeff Lilly has been named director of technology for Nexstar’s Chicago owned station WGN. Lilly will oversee the day-to-day operations of the engineering department and the Bradley Place facility. He is responsible for all technology for WGN-TV, supporting Nexstar Media Group’s national cable news network NewsNation studios in Chicago, and national multicast networks AntennaTV &…
The world of FAST is changing, well… fast, according to a new Gracenote report. Today, Gracenote, Nielsen’s content data business unit, released new research, data, and insights on the evolving landscape of free ad-supported TV services (FAST), providing information for distribution platforms and advertisers seeking to monetize consumer engagement and understand the shifting streaming environment….
This is TVNewser’s basic cable network ranker and cable news report for the week of March 3, 2025. One week after Fox Corporation CEO Lachlan Murdoch observed that Fox News should be considered “the fifth broadcast network,” the network continued to cement that moniker with a No. 1 finish for the first week of March….
Lá estava eu, mergulhada nos holofotes do SXSW, quando algo me atingiu como um raio: todas essas figuras incríveis compartilham um segredo não tão secreto — eles têm uma relação diferente com o tempo. Parece fácil, né? Eles sobem no palco, compartilham suas conquistas, insights ou aquela pesquisa revolucionária que parece ter saído de um …
Leia O ingrediente secreto dos grandes sucessos na íntegra no B9.
The Federal Communications Commission has granted a waiver of its local ownership rules to allow Gray Media to acquire KXLT (Fox) in the Rochester, Minnesota, television market, where Gray already owns KTTC (NBC). Today’s action represents the first FCC approval of a new combination of two full-power, top-four ranked, same-market television stations in over five…
WPTV anchor Michael Williams is retiring from broadcasting after 44 years. Williams started working at West Palm Beach NBC affiliate in 2011. He started his career in TV at WSVN in Miami in 1984 and went on to work at NBC News, before joining WFOR in 2008. He’s also worked at WTVX in Fort Pierce…
Robert F. Kennedy Jr. is a longtime critic of pharmaceutical companies running commercials on television. Now that he’s been appointed Secretary of Health and Human Services, he has an opportunity to do something about it. Last year, drug manufacturers spent $34.7 billion on advertising, with just over one-third going to linear TV. A potential ban…
All eyes are on Lewis Hamilton, Formula 1’s biggest global star, as he makes his long-anticipated debut for the Scuderia Ferrari HP team at the Australian Grand Prix on Sunday (March 16). It’s a significant cultural moment for Formula 1, Ferrari, and the latter’s brand partner, Peroni Nastro Azzurro 0.0%. To celebrate this new era…
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| THE ORIGINAL? Boddingtons Beer – 2002 Click the image to enlarge Source : Luerzer’s Archive Agency : BBH London (UK) |
LESS ORIGINAL Coopers Beer « Forever original » (lager top) – 2025 Click the image to enlarge Source : BestadsonTV Agency : Special (Australia) |
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter are joined by Neil Shah, chief commercial officer at SharkNinja. Neil discusses how the American product design and technology firm has grown from a single category company into a $5.5 billion global brand spanning more than 36 categories. He shares how…
Entertainment has never been more dynamic or fragmented. Consumers have endless choices for how and where they engage with content, from streaming services to cinema, television, gaming, and beyond. Warner Bros. Discovery Rebecca Kent, svp of global transformation, joins host Matt Britton to discuss the company’s approach to personalization, data-driven insights, and future-proofing its iconic…
Independent agency Quality Experience will no longer be operational after founder Ari Weiss’ death last month, its founders confirmed. Weiss launched Quality Experience in January 2024 with partners Colleen Leddy (chief strategy officer), Cristina Reina (chief creative officer), and Dan Gonda (chief executive officer). He served as founder and creative chairman. “Following the profound loss…
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