Hasta La Creative!

A weightlifting competition takes a surprising twist in an Apple ad demonstrating the performance of the M4 chips powering the new MacBook Pro. Created by agency TBWAMedia Arts Lab and directed by the collective Megaforce, the playful film depicts a weightlifter with extraordinary strength – a visual metaphor for the power of Apple’s M4 chips….

On Election Night, ABC News will flex its Disney-backed distribution might with over 72 hours of comprehensive coverage across its linear, streaming and digital platforms, including ABC News Live, Disney+ and Hulu. Primetime coverage starts Nov. 5 at 7 p.m. on ABC with the launch of Election Night 2024: Your Voice/Your Vote. (All times Eastern.)…

As November 5th creeps closer, it seems American voters are being promised another nail-biter, with several swing states polling within the margin of error for the presidential race. While there are numerous important races at play at all levels of government come Election Day, the race for the White House, as well as for control…

As 1 billion people worldwide get ready to celebrate Diwali, known as the festival of lights, brands are also looking to enter this cultural moment and capitalize on this holiday. Target is selling a wide range of Diwali items, including books, food, decorations and games. Costco is selling a 10-piece Diwali Diya set. Hallmark has…

Outside of the record-setting Olympic Games revenue announced by NBCUniversal parent company Comcast during its third-quarter earnings, the company made news by announcing exploratory plans to spin off its cable networks into a new company. (ADWEEK) Flagship streaming service Peacock added 3 million subscribers to reach 36 million. (Deadline) Peacock grew its third-quarter revenue and…

This article is part of ADWEEK’s Ultimate Guide to Retail Media. Retail media is causing a leadership shakeup. Companies are rapidly hiring executives with deep advertising expertise to stand up advertising businesses. These executives not only have strong ties with advertisers but also know how to develop ad products that won’t overly annoy consumers. Amazon,…

An ad for non-alcoholic brand Free Spirits stars a self-identified sex worker and culls its storyline from a problematic social media post. What could possibly go wrong? As any marketer or creative will note, it’s all in the execution. And what Free Spirits has produced to wrap up Sober October is a sweetly chaste campaign…

The Jeff Bezos-backed startup Perplexity is taking aim at ecommerce. Perplexity is now inviting users to gain early access to its new feature, dubbed “Pro Shop,” which allows them to research and purchase products from various merchants directly on its platform, according to an internal email obtained by ADWEEK. The Pro Shop feature promises free…

Mehdi Hasan broke his silence on Wednesday, addressing the circumstances surrounding his departure from Monday night’s episode of NewsNight with Abby Phillip on CNN. In a five minute video shared on X, formerly Twitter, the former MSNBC anchor and founder of Zeteo shared his reaction to conservative commentator Ryan Girdusky’s bigoted on air remark. “Never…

On Nov. 5, MSNBC kicks off its Election Night coverage from the network’s home base in New York City. More than 25 anchors will take part in an array of reporting that spans cable, digital, and social media coverage. (All times Eastern.) Starting at 6 p.m., Rachel Maddow leads the network’s primetime election coverage with…