Hasta La Creative!

CNN will begin experimenting in October with a subscription model, in a major initiative from its chief executive, Mark Thompson.

Agency and brand relationships, when they work, can result in campaigns that shine and long-term connections that create wins for both sides. When they don’t work it often leads to dissolutions, and the two sides rarely reconnect. Essentially, a good client-agency relationship is like a marriage, according to a panel discussion at ADWEEK’s Brandweek summit…

Global carbon emissions must be lowered by two-thirds over the next decade to avoid reaching a dangerous global warming threshold, the Association of National Advertisers cautioned in its new “Sustainability in Media Planning” report, adding that the ad industry–particularly digital ads–is a major contributor to those emissions. With Climate Week NYC taking place this week,…

Smartmatic, an election technology company, has accused the right-wing cable news channel of knowingly spreading false vote-rigging claims.

A Meta revelou hoje o Llama 3.2, uma nova versão de seu modelo de inteligência artificial. Entre as novidades, destacam-se a capacidade de interpretar imagens e a introdução de vozes de celebridades para interações com os usuários. Dentre os nomes que “emprestaram” suas vozes para o projeto estão John Cena, Judi Dench, Awkwafina e Keegan-Michael …

Leia IA da Meta agora pode falar com as vozes de John Cena, Judi Dench e Awkwafina na íntegra no B9.

Mira Murati, chief technology officer of OpenAI, announced Wednesday that she is stepping down from the company after a tenure of six and a half years. “After much reflection, I have made the difficult decision to leave OpenAI,” Murati wrote in a memo to staff, which she also shared on X. “There’s never an ideal…

Cue the “In Memoriam” music. It’s time to say R.I.P. to traditional celebrity brand deals. During a panel on crafting connections at ADWEEK’s Brandweek conference on Tuesday, executives from Shopify, Diageo, and IRCODE spoke about the future of brand partnerships and where the industry is moving. And according to the executives, it’s time for traditional…

Eminent CMO Linda Boff’s departure from General Electric in April made news for two reasons. First, it marked the end of a tenure that included GE shedding its appliance brands and then splitting into three industrial companies. Second, though Boff could arguably have written her ticket to any marketing suite in corporate America, she decided…

O Instagram revelou uma nova identidade sonora para o Reels, introduzindo um som distinto que será reproduzido no final de cada vídeo baixado. É um recurso de branding que ajudou muito na popularização do TikTok, aliás, marcando tudo o que saia do app para outras rede sociais. Criado pela equipe de áudio criativo da Meta, …

Leia Instagram segue os passos do TikTok e lança assinatura sonora para Reels na íntegra no B9.