Who doesn’t love a meme or pop culture moment? Especially when it seems like all of the internet wants to be a part of a collective memory or joke. Leveraging trending pop culture references can be a goldmine for brands looking to connect with their audience. As I’m writing this, you may have someone from…
With brands rushing to incorporate generative AI despite reports of racial bias, in addition to recent criticisms of shallow advocacy in some campaigns, companies are at a crossroads when it comes to meaningfully reaching historically underrepresented communities. That’s why AT&T nurtures the intersection of connectivity and culture through ongoing, multilayer DEI initiatives. Its Dream in…
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Mary Ellen Jelenek, svp and general manager of global clients and merchant services at American Express. (At the time of recording, Jelenek’s title was svp of global brand marketing and sponsorships.) They discuss the significance of experiential…
A journalist and author, he helped write a revisionist account of Rudolph Giuliani’s role as mayor before and after the terrorist attacks.
British broadcaster Channel 4’s “Superhumans” campaign for the Paralympic Games is considered seminal advertising that has helped change people’s attitudes about disability. However, for the Paris 2024 Games, the brand dropped the term “superhumans” altogether as it aims to progress the narrative again. “Considering What?,” created by in-house agency 4Creative, challenges the public to reconsider…
The animated film about a young teenage girl and her complex emotions has passed the $1.25 billion mark globally and is expected to keep growing.
The CW has just pulled off a Haily Mary, scoring Super Bowl-winning coach Bill Belichick for Inside the NFL. Belichick will waste no time, joining the show to provide expert commentary alongside host Ryan Clark and returning analysts Chad Johnson and Chris Long for the premiere on Friday, Aug. 30. “Bill Belichick joining Inside the…
Hallmark+, which arrives in September, will include free greeting cards and a “Hallmark Hunk” competition show.
(TrendHunter.com) To support the launch of its new teen fashion line, Mango debuted its first AI-generated fashion campaign. Mango Teen’s latest launches include limited-edition styles like beaded print skirts,…
Several firms have recently tested Privacy Sandbox, the suite of solutions Google has offered the programmatic ecosystem to use instead of third-party cookies. Along with highlighting some familiar complaints, the firms raised new gripes about how protocols are lacking. Criteo, Index Exchange, NextRoll and MiQ all published public reports in the past two weeks detailing…
Hallmark+, which arrives in September, will include free greeting cards and a “Hallmark Hunk” competition show.
(TrendHunter.com) To support the launch of its new teen fashion line, Mango debuted its first AI-generated fashion campaign. Mango Teen’s latest launches include limited-edition styles like beaded print skirts,…
Kids, you’re going to want to sit this one out. Today, amid announcements at the Television Critics Association Summer Press Tour, Starz revealed a new marketing campaign that specifically focuses on adult audiences, utilizing the tagline “We’re All Adults Here.” “When we look across the competitors in the streaming landscape, you see a lot of…
In May, Hershey announced that it would review its U.S. media roster. It did so because the company wanted to “ensure media continues to operate and thrive as a growth engine for Hershey,” according to Vinny Rinaldi, head of U.S. media for Hershey. Now, the company has selected a newly created team, MiltonONE, from Publicis,…
Directed by Greg Berlanti, the film amounts to a Hollywood experiment: Is there still room at the multiplexes for original movies aimed at grown-ups.
The trio behind newly launched Uproxx Studios is counting on digital media’s current shaky outlook to prelude a period of progress. In April, FYI (Focus Your Ideas) founder and CEO and multi-award-winning global music artist will.i.am, Uproxx Media co-founder and Rawkus Records co-founder Jarret Myer and former CEO of Complex Networks Rich Antoniello announced the…
Today, the media company Future launched a branded content studio, Future Creative, in hopes of bolstering its direct advertising business and preparing itself for the eventual deprecation of third-party cookies. Future, a specialist media organization, houses over 230 publishing titles, including flagship titles like Marie Claire, Who What Wear and TechRadar. The publicly traded, profitable…
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