Chris Bradley freely admits he’s not a conventional sports guy, but when a neighbor mentioned “this golf thing” about a decade ago, it caught his attention. That would be disc golf, which uses Frisbees and baskets instead of balls and holes. The appeal, Bradley said, is the wide range of abilities and intensity the sport…
McDonald’s continues its focus on nostalgic marketing with a limited-edition McFlurry meant to evoke sweet memories of grandmothers. A 30-second film, set to a new Remi Wolf cover of James Taylor’s “How Sweet It Is (To Be Loved By You),” celebrates how grandmas–whether they’re called abuela, nana, yia-yia or gigi–know the power of enhancing a…
When Nancy Hall told a college advisor that she eventually wanted to be a CEO, he said that was an unrealistic goal because “only men are CEOs, and typically men that are CEOs are over 6 feet.” Because Hall was 5 feet tall, “he didn’t think that was in my future.” The incident motivated her…
Natasha Leggero describes her period as “a brave-hearted warrior on the battlefield” and admits she once leaked in a wave pool at a water park–and blamed it on someone else. Her compadre X Mayo likens her monthly menses to “a serial killer who cannot be satisfied.” If you’re not up for this kind of real…
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| THE ORIGINAL? Stella Artois – 1999 « Reassuringly expensive » Source : Cannes Lions Grand-Prix Agency : Lowe (United Kingdom) |
LESS ORIGINAL Coca-Cola Zero Sugar – 2024 « Taste can’t wait » Source : Puromerca, Twitter Ogilvy Spain Agency : Ogilvy (Spain) |
Lifestyle publisher Real Simple partnered with social platform Pinterest on Wednesday to produce a shoppable print magazine, part of a broader push from both parties to shorten the distance between the inspiration and transaction phases of the consumer journey. Real Simple, a Dotdash Meredith property that offers readers home furnishing tips and recipes, introduced the…
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| THE ORIGINAL? Stella Artois – 1999 « Reassuringly expensive » Source : Cannes Lions Grand-Prix Agency : Lowe (United Kingdom) |
LESS ORIGINAL Coca-Cola Zero Sugar – 2024 « Taste can’t wait » Source : Puromerca, Twitter Ogilvy Spain Agency : Ogilvy (Spain) |
The seven-year run of the hit series, which ends on Thursday, mirrors the story of the television business during that time.
YouTube asserted its dominance as a video platform that transcends traditional television at its upfront event from Lincoln Center today, boasting billions of viewers and achieving highly relevant ads for its brand partners. “We’re redefining what TV looks like, helping creators reach new heights and using AI to expand creativity,” said Neal Mohan, CEO, YouTube….
(TrendHunter.com) Flint AI Therapy, offers users a personalized and accessible solution to emotional well-being. With Flint, individuals have a virtual therapist in their pocket, providing round-the-clock assistance…
The plant-based meat industry, faced with sales drops and image problems, has already identified its most outspoken foes, namely well-organized, deep-pocketed Big Pharma and Big Beef. But those aren’t the only critics of the startup food sector, according to Ethan Brown, CEO of Beyond Meat, who said that some “hard-core vegans” are aligned with those…
NBC’s leaders have been forced to grapple with how to square its cable news network’s embrace of progressive politics with the company’s straight-news operation.
Gold House, an influential cultural organization dedicated to empowering AAPI creatives, businesses and communities, hosted its highly anticipated third annual Gold Gala, themed A Gold New World. The event took place at the historic Music Center in downtown Los Angeles and attracted over 600 guests, including prominent leaders. The Gold Gala was a vibrant celebration…
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A saga da eliminação dos cookies, que já parecia interminável, ganhou mais um capítulo com o anúncio do Google de adiar novamente a descontinuação dos cookies até 2025. Esta decisão é o resultado de preocupações regulatórias e técnicas envolvendo a Privacy Sandbox, uma iniciativa do Google para criar um ecossistema de publicidade digital mais centrado …
Leia A Era Pós-Cookies: uma nova realidade para a publicidade programática na íntegra no B9.
In a matter of hours, two networks outmaneuvered their rivals and landed a coveted pair of Biden-Trump prime-time debates.
Netflix is looking to score on its NFL Christmas Day games by doubling down on adtech. In its first in-person TV upfront week presentation (the company had a virtual upfront last year), held today at Manhattan’s Pier59 Studios, the company announced several ad tier updates, including its own in-house adtech platform. “Bringing our adtech in-house…
The 69-year-old TV anchor, who graces a cover of this year’s swimsuit issue, was fine showing dimples but wanted to avoid looking “too boobalicious.”
The 69-year-old TV anchor, who graces a cover of this year’s swimsuit issue, was fine showing dimples but wanted to avoid looking “too boobalicious.”
Digital marketers are moving up the funnel–we’re going in-store, the cookies are crumbling–and still, the humble place where it all started, search, is not only surviving but thriving. You might think sponsored search ad revenues of Amazon, the giant of retail media, would have slowed down by now. But nope. The market is predicting another…
Football joins pro wrestling and comedy specials in an expansion of the streaming service’s live offerings, a key step in the company’s overall live TV strategy.
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