Mom wasn’t always a mom, you know. She had a life before childbirth, and it might well have included singing in a band, jumping out of an airplane and traveling the world. What if Mother’s Day advertising highlighted those pre-maternal wild hairs and personality traits, which might be long buried but could still be very…
Mr. Bakish was once a staunch ally of Shari Redstone, Paramount’s controlling shareholder. His departure comes as the company considers a major merger.
Google used its NewFronts presentation today to tell buyers why they should be connecting to television with its DSP, Display & Video 360, a departure from previous years when the annual presentation to digital ad buyers focused on YouTube. “If you’re not already taking a unified approach to your streaming, think about the efficient reach…
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O Mercado Livre, em parceria com a agência GUT São Paulo, acaba de lançar a campanha “Feitos de América Latina”. O objetivo é destacar a profunda conexão entre o futebol e a cultura latino-americana. O filme central da campanha explora como o futebol, desde os campos improvisados até as grandes arenas, se enraíza na vida …
Leia Feitos de América Latina: Mercado Livre lança campanha para celebrar o futebol do continente na íntegra no B9.
Google used its NewFronts presentation today to tell buyers why they should be connecting to television with its DSP, Display & Video 360, a departure from previous years when the annual presentation to digital ad buyers focused on YouTube. “If you’re not already taking a unified approach to your streaming, think about the efficient reach…
Crafting a larger-than-life narrative spurred by down-to-earth characters is one of director Kathryn Bigelow’s trademarks as a filmmaker. Teaming up with Xfinity, Bigelow and her team have brought that lens to a touching reunion story among Air Force veterans ahead of Military Appreciation Month. Showing the way technology can help people forge and maintain relationships…
Peacock may not be taking part in the 2024 NewFronts, but the NBCUniversal streamer is making its presence felt–with a price increase. Top line Beginning in July, the price of Peacock Premium, its ad-supported tier, will go up by $2 to $7.99/mo. The ad-free version, Premium Plus, will also see a $2 bump to $13.99/mo….
Crafting a larger-than-life narrative spurred by down-to-earth characters is one of director Kathryn Bigelow’s trademarks as a filmmaker. Teaming up with Xfinity, Bigelow and her team have brought that lens to a touching reunion story among Air Force veterans ahead of Military Appreciation Month. Showing the way technology can help people forge and maintain relationships…
The terms of the new deal would provide Paramount shareholders with an investment to pay down debt and buy back stock.
Media agencies usually pay publishers on behalf of their clients, but not at the independent shop, Acadia. Its leader, Jared Belsky, has convinced 98% of the marketers he works with to pay suppliers directly, instead of entrusting that to his agency. Belsky, who once led Dentsu’s 360i (now part of Dentsu Creative), told ADWEEK that…
Advertisers on Vizio can now buy ads to run when viewers hit pause, when the screen idles and on the smart TV’s home screen. Those new ad formats, which the connected TV maker is announcing today during its 2 p.m. ET presentation at the 2024 NewFronts, are part of Vizio’s fourth annual appearance at the…
He was once a staunch ally of the company’s biggest owner, Shari Redstone, but the relationship soured in recent months.
Advertisers on Vizio can now buy ads to run when viewers hit pause, when the screen idles and on the smart TV’s home screen. Those new ad formats, which the connected TV maker is announcing today during its 2 p.m. ET presentation at the 2024 NewFronts, are part of Vizio’s fourth annual appearance at the…
Studios obsessively focused on PG-13 franchises and animation in recent years, but movies like “Challengers” and “Saltburn” show eroticism has returned.
Studios obsessively focused on PG-13 franchises and animation in recent years, but movies like “Challengers” and “Saltburn” show eroticism has returned.
To launch Hyundai’s all-electric, high-performance IONIQ 5 N, Hyundai Motor Europe and Innocean set a unique challenge for the car: beat the winter blues in one of Europe’s darkest cities. IONIQ 5 N is not a traditional car; it’s an everyday sportscar with racetrack capabilities and features such as N Drift Optimizer and N Grin […]
The post Need to Improve Your Mood? Drive the New IONIQ 5 N from Hyundai appeared first on Adpulp.
The city-based podcast and newsletter media company City Cast is on pace to generate $3 million in revenue and expand into its twelfth and thirteenth markets this year, according to founder David Plotz. The company is not profitable, and the revenues are relatively small for an 80-person outlet. But the figures also reflect substantial growth…
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