Alphabet Grows Search and YouTube Revenue by Double Digits Amid Increased Competition
Posted in: UncategorizedDespite the threat posed to Google’s search dominance by new generative AI competitors, revenue from the channel soared in the first quarter of 2024. Google brought in more than $46 billion in search revenue, a 14% year-over-year increase and the most the company’s search revenue has grown in two years. Google once again branded itself…
The Onion Sold by G/O Media
Posted in: UncategorizedThe satirical news website was bought by a new firm in Chicago that took inspiration for its name, Global Tetrahedron, from a book written by The Onion’s staff.
Creating a Culture of Fearlessness: Insights From Taco Bell CMO Taylor Montgomery
Posted in: UncategorizedOn this week’s episode, ADWEEK’s Jenny Rooney sits down with Taylor Montgomery, CMO of Taco Bell, as he shares insights into his journey, leadership philosophy and the evolving landscape of brand management. Recorded live during ADWEEK’s Social Media Week event in New York, they discuss Montgomery’s early career at Procter & Gamble, which provided him…
Voyager Welcomes Director Grayson Whitehurst for U.S. Commercial Representation
Posted in: UncategorizedCreating a Culture of Fearlessness: Insights From Taco Bell CMO Taylor Montgomery
Posted in: UncategorizedOn this week’s episode, ADWEEK’s Jenny Rooney sits down with Taylor Montgomery, CMO of Taco Bell, as he shares insights into his journey, leadership philosophy and the evolving landscape of brand management. Recorded live during ADWEEK’s Social Media Week event in New York, they discuss Montgomery’s early career at Procter & Gamble, which provided him…
Leading Brand Transformation: A Masterclass With Doug Zarkin
Posted in: UncategorizedToday’s business landscape demands a sophisticated understanding of consumer behavior and a nuanced approach to brand communication. In this episode of The Speed of Culture, host Matt Britton explores these themes with guest Doug Zarkin, a seasoned marketer known for his thought-provoking insights and dynamic leadership in brand strategy. This episode not only highlights the…
TechMagic Podcast: Balancing Innovation and Personal Data Protection
Posted in: UncategorizedJoin hosts Cathy Hackl and Lee Kebler in this engaging podcast as they discuss the latest news and trends in technology and innovation. From Meta’s opening of its Horizon OS to Apple’s focus on enterprise and brainwave protection laws, they cover a wide range of fascinating topics. Discover the potential of brain implants for artificial…
Taika Waititi and Future Bring Luxury With a Twist to Belvedere Ad
Posted in: UncategorizedAds for top-shelf liquor usually lean heavily and stereotypically into the 1% lifestyle, with beautiful people hanging out in exotic settings where the common folk aspire to tread. The new campaign for Belvedere 10, a $150-per-bottle line extension of the flagship vodka, goes for a slightly different kind of chic, while adding a dose of…
Voyager Welcomes Director Grayson Whitehurst for U.S. Commercial Representation
Posted in: UncategorizedWBD Reveals First-Party Data Platform to Unify Buying Across Its Portfolio
Posted in: UncategorizedWarner Bros. Discovery is continuing to lean in on data ahead of the TV upfront. Top line WBD announced Thursday that it is launching Olli, a first-party data platform that utilizes data, audience intelligence and adtech solutions to create seamless campaign planning, activation and measurement across the company’s portfolio. In addition, the new first-party data…
Rebound Dogs: Pedigree lança “app de namoro” que promete substituir seu ex por um amor de verdade
Posted in: Uncategorizedvar HYVOR_TALK_WEBSITE = 10957;
Esqueça os aplicativos de namoro convencionais. A Pedigree, em parceria com a agência BBDO de Nova York, acaba de lançar o ‘Rebound Dogs’, um serviço que promete conectar pessoas recém-solteiras com cachorros de abrigos que são completamente diferentes dos seus ex. ? Como Funciona: Através de um questionário detalhado disponível no site, os usuários podem …
Leia Rebound Dogs: Pedigree lança “app de namoro” que promete substituir seu ex por um amor de verdade na íntegra no B9.
Taika Waititi and Future Bring Luxury With a Twist to Belvedere Ad
Posted in: UncategorizedAds for top-shelf liquor usually lean heavily and stereotypically into the 1% lifestyle, with beautiful people hanging out in exotic settings where the common folk aspire to tread. The new campaign for Belvedere 10, a $150-per-bottle line extension of the flagship vodka, goes for a slightly different kind of chic, while adding a dose of…
Voyager Welcomes Director Grayson Whitehurst for U.S. Commercial Representation
Posted in: UncategorizedTaika Waititi and Future Bring Luxury With a Twist to Belvedere Ad
Posted in: UncategorizedAds for top-shelf liquor usually lean heavily and stereotypically into the 1% lifestyle, with beautiful people hanging out in exotic settings where the common folk aspire to tread. The new campaign for Belvedere 10, a $150-per-bottle line extension of the flagship vodka, goes for a slightly different kind of chic, while adding a dose of…
Voyager Welcomes Director Grayson Whitehurst for U.S. Commercial Representation
Posted in: UncategorizedDigital Video Ad Spend Will Exceed Linear for the First Time
Posted in: UncategorizedWhen it comes to video ad sales, marketers don’t need a linear path to success. According to the Interactive Advertising Bureau’s newly released 2024 Digital Video Ad Spend & Strategy Report, it’s going to be a big year for digital video. The report, which comes ahead of next week’s NewFronts events, noted that digital video…
Playing soccer inside an airport / L’originalité, rien à foot?
Posted in: UncategorizedTHE ORIGINAL? Nike x Brazil – FIFA World Cup 98 – 1998 A famous soccer team starts playing in the middle of an airport terminal Watch the TV Commercial (You Tube) Source : Culture Pub, Agency : Wieden+Kennedy Amsterdam (NL) |
LESS ORIGINAL Etihad Airways x Manchester City – 2024 A famous soccer team starts playing in the middle of an airport terminal Watch the TV Commercial (You Tube) Source : Campaign Agency : Impact BBDO Dubaï (UAE) |
Consumer Relationships Aren’t Built on Financial Incentives
Posted in: UncategorizedOne of the most-discussed topics of 2024 will be the deprecation of third-party cookies, making other sources of data even more important to businesses. The most valuable of these other data sources is zero-party data, which is proactively provided by customers–typically because that customer actually wants to hear from the brand, and often because there…