Apr
29
Google Touts Programmatic Video Capabilities and DSP at NewFronts
Posted in: UncategorizedGoogle used its NewFronts presentation today to tell buyers why they should be connecting to television with its DSP, Display & Video 360, a departure from previous years when the annual presentation to digital ad buyers focused on YouTube. “If you’re not already taking a unified approach to your streaming, think about the efficient reach…
Post a Comment