Girls are facing a crisis of creative confidence, according to new findings from The Lego Group. Ahead of International Women’s Day (March 8), the brand launched a major initiative highlighting how language bias and the pressure of perfection can stifle girls’ creativity. The second installment of Lego’s “Play Unstoppable” campaign, which aims to challenge gender…
In the months since workwear brand Carhartt launched Carthartt Reworked, its trade-in and resale program, Todd Corley has amassed his share of anecdotes from customers. “We get jackets and bibs and overalls from people around the country, with stories about how [they bought their Carhartt garments] for their first job, or that they’ve had it…
Short drives may often be a means to an end for routine chores, but an ad from Volkswagen Australia flips the script by making one an eagerly anticipated joy. The 90-second film, created by agency DDB Sydney and directed by Steve Rogers through Revolver, follows a lighthouse keeper diligently going about his routine: painting, replacing…
Over the last 14 years, Walking Dead chief content officer Scott Gimple has built one of the most formidable franchises in TV, encompassing several projects and spinoffs, including the latest entry, The Walking Dead: The Ones Who Live. And Gimple has made it clear that he doesn’t want things to end in a snap. During…
(TrendHunter.com) The March 2024 cosmetics list calls attention to a number of innovative and nourishing skincare and makeup products.
The Razor Kit from Athena, for instance, is a comfort-focused package that…
Whenever new technology platforms come along, brands will follow, and with Apple’s Vision Pro, Diageo’s Don Julio Tequila aims to utilize its storytelling potential. Working with developer Trigger XR, the tequila brand aims to utilize special computing to enable users to travel virtually to Mexico to experience the legacy, craft and culture of the spirit….
Diante de uma programação vasta, simultânea e cheia de apresentações e palestras com títulos-pegadinha, uma das principais formas de se navegar pelo SXSW é através dos nomes das pessoas. Você provavelmente vai ouvir que o mais indicado é fugir da presença de famosos e celebridades, que raramente falam algo para além do script do treinamento …
Leia SXSW 2024: navegando pela programação com os nomes mais quentes já confirmados na íntegra no B9.
As per Accenture, 47% of CMOs are planning to dedicate funds specifically for AI in their 2024 budgets, marking a departure from traditional advertising. However, the industry’s embrace of generative AI has left many marketers asking the age-old question that comes with implementing any new technology: how? In the latest episode of Yeah, That’s Probably…
Fresh off its groundbreaking 2024 Super Bowl ad, which captivated millions with its innovative approach, Kory Marchisotto, CMO of e.l.f. Beauty and president of Keys Soulcare, gives an inside look at what makes e.l.f. Beauty not just a brand, but a cultural icon. In this episode of The Speed of Culture, Matt Britton sits down…
Fresh off its groundbreaking 2024 Super Bowl ad, which captivated millions with its innovative approach, Kory Marchisotto, CMO of e.l.f. Beauty and president of Keys Soulcare, gives an inside look at what makes e.l.f. Beauty not just a brand, but a cultural icon. In this episode of The Speed of Culture, Matt Britton sits down…
Given that Women’s History Month and International Day of the Girl take place every year, I often doubt the DEI commitment of companies that start asking about events and solutions that “engage women” a month or two before those moments. True DEI champions are currently talking about plans with clear repercussions for 2034; true leaders…
With Axe finding its sweet spot with Generation Z men, its latest marketing effort looks to expand that reach to Gen Z women. The brand recruited two of the generation’s biggest music stars–diamond-certified producer Metro Boomin and platinum-selling artist Coi Leray–with the latter becoming the first woman to lead an Axe campaign. Both Boomin–who recently…
In late 2023, newly appointed Gap CEO Richard Dickson said it was time to strengthen the eponymous retail group’s catalog of brands–including Gap, Old Navy and Banana Republic–with “crisp identities and purpose” to counter years of sluggish sales. “We have to communicate through innovative marketing to regain a powerful ongoing voice in the cultural conversation,”…
As the advertising industry braces itself for the deprecation of third-party cookies at the end of this year, web standards body the World Wide Web Consortium (W3C) is getting closer to reaching a consensus among its members on privacy-centric ad-tech that could power advertising in a cookieless future. In August, Apple introduced a new version…
A potential conspiracy is at the heart of a McDonald’s initiative out of Finland as it aims to get to the bottom of the theory that the three-lined digital menu icon found in the corner of many digital interfaces is deliberately meant to resemble a triple-decker Big Mac. Named “The Icon,” the campaign from Nord…
When the billboard went up across London, its creators at agency BBH knew it would provoke a strong reaction. The bold line read, “Cancer won’t be the last thing that f*cks me,” across a close-up image of a woman’s naked torso. The ad was part of a campaign from nonprofit GirlvsCancer addressing stigma surrounding cancer…
Mr. Shortz, who has been with The Times for three decades and also hosts NPR’s “Sunday Puzzle,” said on Sunday that he had a stroke in February but was recovering.
Mr. Shortz, who has been with The Times for three decades and also hosts NPR’s “Sunday Puzzle,” said on Sunday that he had a stroke in February but was recovering.
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