(TrendHunter.com) The Sennheiser MOMENTUM True Wireless 4 earbuds are the latest version of the brand’s namesake bud-style headphones that will deliver unparalleled performance for a wide range of listener needs….
Buy-side tech platforms are accusing publishers and the tech firms they work with of using deceptive practices to identify audiences in discussions happening within the IAB Tech Lab over the past month, ADWEEK can exclusively report. These tactics, spurred by signal loss, can obscure digital marketing efficacy, making techniques like conversion tracking and frequency capping…
The Securities and Exchange Commission (SEC), Wall Street’s regulatory body, today approved rules requiring publicly traded companies to disclose greenhouse gas emissions and climate change-related risk. In a reversal from the initial proposed rules, which the SEC first published in March 2022, the final rules won’t require companies to disclose scope 3 emissions, which refer…
It can be challenging for young women to find a space where they can stay informed and build a community. Essence’s Girls United is just such a space, providing expert guidance on topics like fashion, astrology and culture. Girls United is a digital community for young Black women interested in culture, entertainment, entrepreneurship, relationships, politics…
The road to March Madness is on. TNT Sports teamed up with the NCAA for a free three-day music festival in Phoenix, Ariz., taking place April 5-7 as part of the sports marketing festivities around the Men’s Final Four. Presented by NCAA Corporate Champions AT&T, Coca-Cola and Capital One, artists such as Zedd, Mumford &…
Qatar Airways is giving its digital cabin crew, Sama, a generative artificial intelligence makeover to improve its customer service experience and ultimately drive sales. Sama 2.0 is a more humanlike AI digital entity, complete with expressions and simulated breathing. This is a departure from her former gamelike character appearance and signals a shift in Qatar…
Topps and parent company Fanatics aren’t saying it explicitly, but their recent trading card offerings reflect an unavoidable truth: Millennial sports fans are getting old. Born between 1981 and 1996, the most wizened millennials will be 43 this year. They’ve already watched Peyton and Eli Manning go from champion quarterbacks to personalities and pitchmen, and…
Consumers may not like to think about where their bacon comes from, but the People for the Ethical Treatment for Animals (PETA) forces viewers to confront the realities of factory farming by blending cute animation and a catchy tune with grotesque images. Agency Grey London and production company Biscuit made the animated film, Pig Farm,…
McDonald’s late-night hours make it a go-to spot for a meal after a movie, concert, party or late shift, but a playful campaign positions the chain as a feel-good solution to an unsatisfying fancy dinner. The “After-Dinner Dinner” campaign, created by agency FP7 McCann Dubai for McDonald’s UAE, shows off stereotypical tasting menu dishes with…
A Netflix vai aproveitar a efervescência cultural do SXSW para promover uma de suas estreias mais aguardadas do ano. A série “O Problema dos 3 Corpos”, nova produção do showrunners de “Game of Thrones”, promete tomar o céu de Austin com uma projeção de 15 metros de altura. Além de apresentar momentos inéditos da série, …
Leia “O Problema dos 3 Corpos”: série da Netflix vai ganhar vida no SXSW 2024 com experiência visual 3D na íntegra no B9.
O South by Southwest (SXSW) 2024 promete mais uma vez ser o ponto de encontro essencial para mentes criativas em música, cinema, tecnologia e muito mais. São vários festivais dentro de um festival. Mais uma vez, como faz há mais de uma década, o B9, em parceria com a Globo, estará presente trazendo os destaques …
Leia SXSW 2024: descubra os destaques da programação e os números cada vez mais superlativos do festival na íntegra no B9.
British advertising regulators have reconsidered a controversial decision to ban a Calvin Klein ad featuring musician FKA Twigs on the basis that it presented her as “a stereotypical sexual object.” The billboard in question featured the singer with a shirt draped across her body, revealing part of one breast and the side of her buttocks,…
In this episode of Brave Commerce, Wendy Jean Bennett, vice president of retail commerce leadership at Tyson Foods, joins hosts Rachel Tipograph and Sarah Hofstetter to offer a deep dive into the complexities of modern-day commerce, sharing insights into the evolving landscape of retail, consumer behavior shifts and strategic considerations for growth. Jean Bennett’s role…
(TrendHunter.com) There are a few noteworthy eyebrow innovations on the market that will assist consumers in achieving fuller and flawless eyebrows.
A recent eyebrow innovation that hit the market is Blinc Cosmetics&…
B2B advertising is boring. That’s what nearly half of business buyers told PR Web in a 2018 survey. And it seems to have gotten worse since then. In 2023, The Power of Provocation discovered that a staggering 82% of business decision-makers considered B2B marketing monotonous and repetitive, while a mere 1% believed it demonstrated a…
O South by Southwest (SXSW) 2024 promete mais uma vez ser o ponto de encontro essencial para mentes criativas em música, cinema, tecnologia e muito mais. São vários festivais dentro de um festival. Mais uma vez, como faz há mais de uma década, o B9, em parceria com a Globo, estará presente trazendo os destaques …
Leia SXSW 2024: descubra os destaques da programação e os números cada vez mais superlativos do festival na íntegra no B9.
O South by Southwest (SXSW) 2024 promete mais uma vez ser o ponto de encontro essencial para mentes criativas em música, cinema, tecnologia e muito mais. São vários festivais dentro de um festival. Mais uma vez, como faz há mais de uma década, o B9, em parceria com a Globo, estará presente trazendo os destaques …
Leia SXSW 2024: descubra os destaques da programação e os números cada vez mais superlativos do festival na íntegra no B9.
In an era when technology is reshaping every facet of consumer interaction, businesses are compelled to innovate continuously. On this episode of The Speed of Culture podcast, uncover how pizza chain Domino’s harnesses digital innovation to redefine customer experience with chief digital officer Christopher Thomas Moore. Moore’s strategic insights into leveraging AI, enhancing app usability…
O South by Southwest (SXSW) 2024 promete mais uma vez ser o ponto de encontro essencial para mentes criativas em música, cinema, tecnologia e muito mais. São vários festivais dentro de um festival. Mais uma vez, como faz há mais de uma década, o B9, em parceria com a Globo, estará presente trazendo os destaques …
Leia SXSW 2024: descubra os destaques da programação e os números cada vez mais superlativos do festival na íntegra no B9.
When the hashtag #EndFathersDay began trending on Twitter, she realized it was more than just an absurd joke. It was a coordinated disinformation effort.
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