Hasta La Creative!

For those in any doubt, women’s soccer can be a brutal sport, as ecommerce giant Amazon’s European campaign portrays through bumps, scrapes and post-match recovery. In creative agency adam&eveDDB’s first work for Amazon, “The Grit” celebrates the spirit of the women’s game with 30- and 60-second edits. Directed by BAFTA-nominated director Molly Manning Walker, the…

Presenting Adweek’s 2024 Digital & Tech Hot List blurbs. Check out the full list here. Microsoft Satya Nadella Digital & Tech Executive of the Year Microsoft has long been the elder statesman of tech giants, a reliable cash cow for investors, but not necessarily the source of excitement for innovation or a weather vane for…

Aqui estou no Texas, pelo segundo ano consecutivo, ainda tentando me acostumar com a avalanche de informação que o SXSW oferece. Pode parecer simples beber de centenas de fontes diferentes, mas a verdade é que o primeiro passo é admitir que, muito provavelmente, não estamos prontos para o que está por vir, e o evento …

Leia SXSW 2024 – Impressões pessoais (ou humanas) do primeiro final de semana na íntegra no B9.

A new play by J.T. Rogers goes behind the scenes of the shady “news-gathering” that rocked Rupert Murdoch’s British media empire over a decade ago.

Sunday’s Oscars were more than Ken-ough for ABC. On Monday, the Academy of Motion Picture Arts and Sciences announced that ratings for the 96th Oscars on ABC drew an average audience of 19.5 million total viewers and a 3.81 rating in the Adults 18-49 demo. With the numbers, the Oscars grew for the third straight…

As marketers, we are to have a pulse on culture, the latest trends and chatter occurring around our consumers. But what if your feed is not like the others? In the latest research study from iHeartMedia and Morning Consult, “The New American Consumer and the Marketing Divide,” the audio company took a closer look at…

Se eu pudesse definir a SXSW 2024 em uma palavra, ela seria “generosidade”. Pessoas compartilhando experiências, conectando e juntos impulsionando a inovação. É incrível como esse ecossistema de inovação conecta os diferentes setores, como saúde,  varejo, indústrias, e tecnologia. Todos são generosos no compartilhamento de ideias, de opiniões e percepções. E todos somos generosos na …

Leia SXSW 2024 – A IA transformará profissionais de saúde em profissionais de tecnologia nos próximos anos na íntegra no B9.

Em mais um dia de festival, decidi seguir um caminho menos focado em tecnologia e mais voltado às soft skills, algo que, confesso, tem se tornado cada vez mais essencial na minha jornada tanto pessoal quanto profissional. Foi então que tive a oportunidade de assistir a uma palestra impactante com Dr. Simran Jeet Singh, diretor …

Leia SXSW 2024 – A prática não leva à perfeição: como construir resiliência e compaixão na íntegra no B9.

Austin, Texas, is brimming with brand activity this week as South by Southwest (SXSW), the annual series of festivals and conferences, takes over the capital city. In its 37th year, the event is known for major tech launches, movie and documentary premieres, a first look at up-and-coming musicians and a plethora of knowledge on its…

G/O Media has sold its sports website Deadspin to Lineup Publishing, an advertising firm that operates monetization software for media outlets. The financial terms of the sale were not disclosed. The existing Deadspin staff–around 30 employees–will be laid off as part of the deal, according to an internal memo sent by chief executive Jim Spanfeller….