In February, a survey conducted by WhistleOut–a search engine that lets consumers compare mobile plans–revealed that half of Americans believe they pay too much for their cell phone service. Over a third of respondents said they’d be unable to afford so much as a 10% rate hike, and some three quarters fear that such a…
Existe um frenesi sobre o universo da Inteligência Artificial e os inúmeros impactos destas novas tecnologias digitais na economia, nos potenciais ganhos de produtividade, na geração de empregos, seu risco destrutivo para o sistema econômico e na sociedade em geral. Antes de qualquer avaliação, seria importante observar o potencial analítico e crítico dos indivíduos, que …
Leia SXSW 2024 – Transformação do negócio além da IA na íntegra no B9.
During a year when scripted content became stunted by the Hollywood strikes, Channing Dungey, ADWEEK’s 2024 TV Executive of the Year, just kept making it work. In 2020, Dungey became chairman and CEO of Warner Bros. Television Group, making her one of the premier Black executives leading the charge in the television industry. However, the…
Everyone has their favorite skincare and makeup products, but how do you keep up with the latest trends and discover new products before they become popular? Ipsy is a personalized beauty membership service that can help with that. Ipsy is a powerful marketing platform for the beauty industry bringing together brands, creators and highly engaged…
The measurement industry is at an inflection point. In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could’ve translated to hundreds of millions of dollars in lost advertising spend. This blew the doors wide open for competitors debuting alternate currencies. Since that…
Aqui em Austin VR é cotidiano. Além da XR Experience Exhibition, várias marcas já estão usando os óculos de VR em ativações para experiências mais imersivas. Tive a oportunidade de vivenciar algumas delas na exibição. Na Tau Tsi A e Empereur, foram duas delas, uma com uma experiência física através de uma cadeira e a …
Leia SXSW 2024 – Quando as realidades se encontram na íntegra no B9.
The men’s lifestyle publication BroBible would let marketers buy attention-guaranteed ad space in the programmatic open exchange, if only it could. Open web programmatic makes up a majority of the publisher’s ad revenue, and its readers are highly engaged, said founder Brandon Wenerd. It can’t leverage that, though, since attention metrics aren’t biddable on the…
Few publishers are quite so distinct as The Guardian. The news organization, originally founded in 1821, is wholly owned by a financial trust, levies a “nagwall” to encourage reader support, refuses to work with oil and gas advertisers, and caters to a global audience distributed equally across three continents. In an industry plagued by risk…
Durante o SXSW 2024, uma série de tecnologias inovadoras foram destacadas, prometendo transformar diversos aspectos da vida cotidiana e da sociedade. Segundo apresentações e discussões no evento, bem como relatórios da MIT Technology Review, estas são as 10 tecnologias mais inovadoras de 2024: 1. Inteligência Artificial para tudo: A IA continua a se desenvolver, com …
Leia SXSW 2024 – As 10 tecnologias mais inovadoras do ano na íntegra no B9.
Retail media was one of the biggest industry conversation starters of 2023. Every retailer from Dollar General to Cars.com has launched a retail media network to capitalize on their existing first-party data. As both a new channel and data layer empowering existing channels, it has the potential to transform the advertising industry. But one question…
Over the past 20 years, Steven Moy has worked his way through a handful of advertising’s biggest holding companies. Moy, who is leaving his post as Barbarian CEO, wanted to have a much smaller remit in his new gig as CEO of L&C, a small independent creative shop founded by Rolando Cordova and Gian Carlo…
Presenting Adweek’s 2024 Media Hot List blurbs. Check out the full list here. The Guardian Anna Bateson Media Executive of the Year Few publishers are quite so distinct as The Guardian. The news organization, originally founded in 1821, is wholly owned by a financial trust, levies a “nagwall” to encourage reader support, refuses to work…
Há 9 anos, eu ouvi pela primeira vez alguém falar sobre a possibilidade de vida após a morte aqui no SxSw. Não era um culto religioso, já adianto: era uma palestra de Martine Rothblatt, cientista que naquele tempo trabalhava em tecnologias que fossem capazes de eternizar nossa mente, nossa consciência. Martine me apresentou ao conceito …
Leia SXSW 2024 – Who wants to live forever? Parte 2 na íntegra no B9.
Stella Artois enlisted soccer legend David Beckham as its brand ambassador as it seeks growth around the world with a new platform. Beckham stars in a commercial that will be part of a yearlong campaign for the Anheuser-Busch InBev brand and introduces the slogan, “Worth More.” The new tagline builds on the well-known and long-running…
Succession scribe Jesse Armstrong, ADWEEK’s 2024 TV Creator of the Year, never had a clear path to comedy TV royalty. Armstrong, who grew up in Oswestry in Shropshire, England, attended the University of Manchester and took on American studies as an undergraduate. Later, he worked as a researcher for a member of Parliament before realizing…
Levei alguns dias para escrever sobre o que ouvi (e vi) da conversa entre Esther Perel e Trevor Noah. A conversa fará parte de seu Podcast “Where Should We Begin?“. Compreendi que a demora em escrever sobre essa experiência fez todo o sentido! Esther é o tipo de oradora/apresentadora/terapeuta (entre outras multifacetas) que tem o …
Leia SXSW 2024 – A qualidade de como escutamos tem o poder de moldar o orador na íntegra no B9.
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