Mar
19
Mar
19
Meet the Six Mascots for Bark’s New Line of Dog Treats
Posted in: UncategorizedBark, the dog-centered toy and treat brand, introduced a new line of dog treats earlier this month inspired by classic cartoon cereal mascots. The brand’s goal is to “make the world of dogs more like the world of children,” said Dave Stangle, Bark’s vice president of brand marketing. So, naturally, the cereal aisle was the…
Mar
19
McKinney CEO Joe Maglio Will Also Take on the Chief Exec Role at Barbarian
Posted in: UncategorizedCheil North America is relatively small compared to its holding company counterparts. It boasts 800 employees across seven agencies, but it’s taking the first step to better align its shops in the pursuit of organic growth with the introduction of Joe Maglio’s dual role. Maglio, who was already the CEO of McKinney, will also hold…
Mar
19
The Group Creative Director Is the Player-Coach of the Creative Team
Posted in: UncategorizedThe group creative director gets pulled in many different directions at once. As the step up from the creative director and below the executive creative director and chief creative officer, the GCD can be both a maker and a director, sometimes in the same day. A good group creative director is like a point guard…
Mar
19
Samsung Flips the Marketing Script With a Tech-Savvy ‘Grandma-Fluencer’
Posted in: UncategorizedSeniors are often stereotyped for being stuck in their ways, so when a grandmother changes her mind, it’s worth taking note–especially if she delivers her case with a cinematic action sequence or two. Samsung is typically known for its mobile phones, but it wants to promote its range of WindFree air conditioners. Created by agency…
Mar
19
Starbucks Just Dropped Its CMO Role. Here’s Why
Posted in: UncategorizedStarbucks is the latest brand to shelve the chief marketing officer (CMO) title. Instead, it has unveiled a new structure that will see regional chief executive officers (CEOs) take responsibility for the business in each market. The coffee chain has promoted current CMO, Brady Brewer, to CEO for its international business. In a statement, the…
Mar
19
The Delta Lounge Bucked Recent Experiential Trends at SXSW—and People Loved It
Posted in: UncategorizedIn a sea of waste-heavy and formulaic activations at South by Southwest (SXSW), the Delta Lounge–one of the 2024 festival’s buzziest experiential marketing installations–aimed to buck some of the trends that have shaped brand activity at the event in recent years. With its focus on delivering a luxury experience to all SkyMiles members, new and…
Mar
19
Top 20 Travel Trends in March – From GenAI Trip Planners to Luxurious Airline Amenity Kits (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) From disruptive technologies to novel business models, recent years have witnessed a wave of transformative changes that have reshaped the travel landscape from a business perspective.
For older…
Mar
19
Top 20 Travel Trends in March – From GenAI Trip Planners to Luxurious Airline Amenity Kits (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) From disruptive technologies to novel business models, recent years have witnessed a wave of transformative changes that have reshaped the travel landscape from a business perspective.
For older…
Mar
19
Top 20 Travel Trends in March – From GenAI Trip Planners to Luxurious Airline Amenity Kits (TOPLIST)
Posted in: Uncategorized (TrendHunter.com) From disruptive technologies to novel business models, recent years have witnessed a wave of transformative changes that have reshaped the travel landscape from a business perspective.
For older…
Mar
19
Top 100 Eco Trends in March – From Sustainable PET Dairy Packaging to Cinema Screen Lamps (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) The March 2024 eco round-up showcases that brands across industries are finding ways to reduce their carbon footprint through comprehensive recycling initiatives—from S.Cafe OCEAN’s range of…
Mar
19
Top 100 Eco Trends in March – From Sustainable PET Dairy Packaging to Cinema Screen Lamps (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) The March 2024 eco round-up showcases that brands across industries are finding ways to reduce their carbon footprint through comprehensive recycling initiatives—from S.Cafe OCEAN’s range of…
Mar
19
Top 100 Eco Trends in March – From Sustainable PET Dairy Packaging to Cinema Screen Lamps (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) The March 2024 eco round-up showcases that brands across industries are finding ways to reduce their carbon footprint through comprehensive recycling initiatives—from S.Cafe OCEAN’s range of…
Mar
19
Top 65 Furniture Trends in March – From Fluted Furniture Collections to Modular Grid-Style Shelving (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) This list of March 2024 furniture trends encompasses noteworthy releases in the industry in the past month. This list includes sustainable pieces, collections with unique designs, functional pieces,…
Mar
19
Top 65 Furniture Trends in March – From Fluted Furniture Collections to Modular Grid-Style Shelving (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) This list of March 2024 furniture trends encompasses noteworthy releases in the industry in the past month. This list includes sustainable pieces, collections with unique designs, functional pieces,…
Mar
19
Top 65 Furniture Trends in March – From Fluted Furniture Collections to Modular Grid-Style Shelving (TOPLIST)
Posted in: Uncategorized (TrendHunter.com) This list of March 2024 furniture trends encompasses noteworthy releases in the industry in the past month. This list includes sustainable pieces, collections with unique designs, functional pieces,…
Mar
19
Trump Sues ABC and Stephanopoulos, Saying They Defamed Him
Posted in: UncategorizedThe lawsuit stems from the anchor’s recent contentious interview with Representative Nancy Mace.
Mar
19
From Russia, Elaborate Tales of Fake Journalists
Posted in: UncategorizedAs the Ukraine war grinds on, the Kremlin has created increasingly complex fabrications online to discredit Ukraine’s leader and undercut aid. Some have a Hollywood-style plot twist.
Mar
18
Top 65 Furniture Trends in March – From Fluted Furniture Collections to Modular Grid-Style Shelving (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) This list of March 2024 furniture trends encompasses noteworthy releases in the industry in the past month. This list includes sustainable pieces, collections with unique designs, functional pieces,…
Mar
18
Pereira O’Dell Rethought Its Growth Strategy. It Won 5 New Clients in January Alone
Posted in: UncategorizedLast year, Pereira O’Dell (POD) employees evaluated the agency’s marketing tactics as though it were one of their clients, and concluded that it needed to reorganize. Aiming to unify the agency’s external messaging, POD leaders merged its new business, public relations and talent teams, incentivizing each group to work toward a common goal. POD leaders…
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