Feb
16
Feb
16
AFX Creative Enhances Team With Versatile VFX Artist/Director Felix Urquiza as New Executive Creative Director
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Feb
16
McDonald's – Stuck / Home Delivery – (2024) :60 (France)
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Feb
16
How Claire’s Left the ‘90s to Reach a New Generation of Youth
Posted in: UncategorizedFor women who grew up in the 1990s or 2000s, retailer Claire’s may trigger a wave of nostalgia. Once a fixture of suburban shopping malls, the store was a mecca for tween girls: the place for first ear piercings and a treasure trove of glittery scrunchies, butterfly clips and berry-flavored lip gloss. As those girls…
Feb
16
If Microsoft Is My Copilot, I Must Be Flying the Plane
Posted in: UncategorizedJasper, Claud, Clara, Bixby, Cleo…these are some of the AI assistants eagerly awaiting your queries and your manufactured need for speed. The field is growing crowded, which makes sense when you understand how much money there is to be made. The global artificial intelligence market, worth USD 136.55 Billion in 2022, is likely to grow […]
The post If Microsoft Is My Copilot, I Must Be Flying the Plane appeared first on Adpulp.
Feb
16
CeraVe’s Michael Cera Super Bowl Stunt Was a Masterclass in ‘Edutainment’
Posted in: UncategorizedLike lots of funny things, Ogilvy’s Super Bowl campaign for CeraVe started on a Reddit thread, speculating about whether Superbad actor Michael Cera was connected to the brand because of his name. This evolved into an influencer campaign, speculating about Cera’s links to the skincare business. The star put in the work too–he was papped…
Feb
16
The Flavor Files: How Spicy Is Truly’s Hot Wing Sauce Hard Seltzer?
Posted in: UncategorizedCan a hard seltzer spice you out? Truly Hard Seltzer debuted its Hot Wing Sauce hard seltzer, just in time for the Super Bowl. While the company didn’t have a traditional advertising spend for the Big Game, it decided to get creative and “crash the party.” After testing several iterations (including a ranch-flavored drink), the…
Feb
16
In Big Election Year, A.I.’s Architects Move Against Its Misuse
Posted in: UncategorizedAnthropic, OpenAI, Google, Meta and other key developers are acting to prevent the technology from threatening democracies, even as their tools become more powerful.
Feb
16
Too Hot for the NFL? Cardi B’s Spicy Ad for NYX Got Neutered for the Super Bowl
Posted in: UncategorizedAudiences watching Super Bowl 58 on TelevisaUnivision and in the top 10 American markets this past Sunday were supposed to see a NYX ad starring Cardi B and a bunch of goofy guys who had misused Duck Plump lip gloss to enhance their privates. It was a saucy and suggestive story that should have rolled…
Feb
16
TechMagic Podcast: Tech at the Super Bowl and the Future of Video Games
Posted in: UncategorizedIn this week’s episode, host Cathy Hackl and guest host Lee Kebler recap the Super Bowl and the tech they noticed during the show. Kebler finally had a chance to demo the Apple Vision Pro and they discuss the use of AI on the device, as well as how it compares to the Meta Quest…
Feb
16
Papa John’s Gave Away $58,000 Pizzas During Super Bowl 58
Posted in: UncategorizedPapa John’s didn’t air an ad during Super Bowl 58, but the pizza chain did bring its marketing team to Las Vegas for a Super Bowl-themed stunt: delivering a pizza worth $58,000 to two sweepstakes winners, a surprise that involved baking fake money into the crust. At a Las Vegas Papa John’s location just off…
Feb
15
OpenAI’s Web Search Product Aims to Challenge Google’s Search Supremacy
Posted in: UncategorizedGoogle Search could face yet another formidable challenger thanks to OpenAI’s latest developments. Top line The ChatGPT maker is working on a web search product partially powered by Microsoft Bing, bringing the startup in more direct competition with Google. The news was first reported by The Information. It’s unclear whether this product would be a…
Feb
15
OpenAI lança Sora, novo modelo de inteligência artificial de texto para vídeo
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A OpenAI promete elevar o patamar da criação de conteúdo digital com o lançamento do Sora, seu mais recente modelo de IA capaz de transformar instruções textuais em vídeos fotorealistas. A ferramenta é capaz de gerar cenas complexas, incluindo múltiplos personagens, tipos específicos de movimento e detalhes precisos de objetos e fundos. Capacidades inovadoras De …
Leia OpenAI lança Sora, novo modelo de inteligência artificial de texto para vídeo na íntegra no B9.
Feb
15
Nubank vai lançar curta com Leslie David Baker, o Stanley de “The Office”
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Leslie David Baker, conhecido por seu icônico papel como Stanley em “The Office”, desembarca no Brasil para uma campanha inusitada do Nubank. A presença do ator no Brasil, revelada através das redes sociais do Nubank, foi apenas o prelúdio de algo maior. A fintech lançou um teaser de “Planos no Papel”, um curta-metragem que promete …
Leia Nubank vai lançar curta com Leslie David Baker, o Stanley de “The Office” na íntegra no B9.
Feb
15
Inside HBO’s Ice-Cold True Detective: Night Country Marketing Stunts
Posted in: UncategorizedTrue Detective: Night Country is giving viewers marketing that’ll make them stop cold. Premiering almost 10 years to the day of Season 1’s debut, the fourth season of True Detective has revitalized the franchise thanks to increasing viewership and marketing stunts that continue to capture fans’ imagination. Starring Jodie Foster and Kali Reis, the series…
Feb
15
The Next Era of Subscriptions: 3 Trends Shaping Publishers’ Paid Products
Posted in: UncategorizedWhen TechCrunch shuttered its subscription product last month, the abrupt closure rattled the news industry, triggering fears that reader revenue products, and the stability they provide, were at risk of backsliding. But subscription data from multiple firms, as well as interviews with digital subscription experts, proves the opposite, and trends like an uptick in consumer…
Feb
15
Como a CeraVe ganhou o Super Bowl 2024
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Se você vai gastar 7 milhões de dólares para comprar 30 segundos no intervalo do Super Bowl, é bom que funcione. Certo? É por isso que, tradicionalmente, as marcas gastam ainda mais em cachês milionários para estampar celebridades de todo tipo em seus comerciais. Afinal, a oportunidade é única e o tempo é curto para …
Leia Como a CeraVe ganhou o Super Bowl 2024 na íntegra no B9.
Feb
15
The Art of Making Pretzels Part of Every Conversation
Posted in: UncategorizedYou might be wondering how an iconic pretzel brand that’s been around for 26 years continues to go viral over and over again. Well, one thing we know to be true is that everyone loves hot, handmade, pretzels. But that’s not the only reason why. Auntie Anne’s has become a brand on social that takes…
Feb
15
Greenwashing Crackdown Begins on EU Brands Making Vague Eco Claims
Posted in: UncategorizedEuropean brands and companies will no longer be able to cite weak claims of carbon offsetting as regulations to battle greenwashing practices are tightened. The European Parliament made recommendations to strengthen its legal framework, which, alongside vague net zero and sustainability claims, will also include carbon neutral/reduction claims around products and the banning of brand-owned…
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