Following its launch just one year ago, PepsiCo’s Starry lemon-lime soda will make its Super Bowl debut in 2024 in a 30-second spot starring rapper Ice Spice. Created by VaynerMedia, the “Love Triangle” ad features Starry’s mascots, Lem and Lime, hanging out with Ice Spice as she’s confronted by her “ex,” another brand of lemon-lime…
O aplicativo Kwai, em parceria com a BETC HAVAS, embarcou na jornada do Big Brother Brasil 24 com a promessa de inovar no marketing digital. A campanha “Bom pra Kwai”, inspirada no jargão popular de baixo calão, marca a tentativa de vincular o app de vídeos curtos, que já soma mais de 50 milhões de …
Leia Através do BBB 2024, Kwai lança campanha com a assinatura “Bom pra Kwai” na íntegra no B9.
Advertising Agency: Blue Noodles, Chennai, India
Art Director: Anantha Narayan
Copywriter: Anantha Narayan
Two-time Academy Award winner Sir Anthony Hopkins, in a career spanning six decades, has taken on Shakespearean adaptations, superhero franchises, period flicks and crime thrillers. For his latest project, he’s getting under the skin of a different beast, starring as the crimson-red mascot for soccer club Wrexham AFC in a SToK Cold Brew ad airing…
O Spotify partiu pra cima da Apple com uma campanha no Reino Unido, destacando as práticas consideradas anti-competitivas impostas aos desenvolvedores de aplicativos. A iniciativa, criada pela agência Topham Guerin, quer mostrar ao público como – segundo o Spotify – essas restrições impedem o modelo freemium e limitam ofertas e promoções. Peças OHH em Londres …
Leia Spotify enfrenta a Apple em campanha contra práticas “absurdas” e “anti-competitivas” na íntegra no B9.
Sports and media publisher Boardroom is on pace to generate eight-figure revenue and record its fourth straight year of profitability in 2024, said cofounder Rich Kleiman. The 30-person publisher, founded in 2019, covers the worlds of sports, hip hop, sneaker culture, marijuana and music, and it has found solid footing in the unstable business of…
A wise person once said, “don’t read the comment section,” but there might be some golden nuggets of inspiration hidden there–at least for beauty and skincare brand Eos. Eos has grabbed attention with “Dirty DMs,” a playfully NSFW spot. The comical 60-second video introduces viewers to a friendly grandmother, who cheerfully reads a stack of…
If the Super Bowl is advertising’s peerless platform–and it is, with north of 110 million viewers and a prized place in marketing history–is it any wonder some performers crack under the pressure? “Safe, lazy, boring,” one observer called the crop of ads last year. Some critics claim that Super Bowl ads’ creativity is bottoming out,…
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| THE ORIGINAL? Café Breno – 2016 « Wakes you up when you really want » Click the image to enlarge Source : Adsoftheworld Agency : FCB, Istanbul (Turkey) |
LESS ORIGINAL Mc Donald’s / Egg Mc Muffin – 2024 « 07:30am. Breakfast, done properly » Click the image to enlarge Source : Little Black Book Agency : Leo Burnett (United Kingdom) |
Advertising Agency: Blue Noodles, Chennai, India
Art Director: Anantha Narayan
Copywriter: Anantha Narayan
Michelob Ultra will make its ninth consecutive Super Bowl appearance in 2024 with a 60-second ad titled “Superior Beach.” The spot features soccer star Lionel Messi, actor Jason Sudeikis and NFL Hall of Fame quarterback Dan Marino, who are enjoying a day at the beach when Messi has the opportunity to show off his soccer…
Sean Wang, a first-time director, received an audience award for his coming-of-age film, “Didi.” He also got the ultimate prize: a distribution deal.
The Economist is making moves, specifically into the U.S. market. The British newspaper that focuses on current affairs and international business launched its newest campaign in New York, created with Loyalkaspar, with the goal of increasing brand awareness, recognition and preference among U.S. audiences (specifically New York-based). It also wants to appeal to the “reader…
Advertising Agency: Blue Noodles, Chennai, India
Art Director: Anantha Narayan
Copywriter: Anantha Narayan
ABC viewers might feel a powerful sense of deja vu on Feb. 2, as Lay’s will replay eight interconnected commercials 75 times in one day as tribute to the classic film Groundhog Day. The ads star Stephen Tobolowsky, who appeared as Ned the insurance salesman in the 1993 comedy about a weatherman forced to repeat…
Getting through a busy airport can be stressful at the best of times, but it can be even more problematic when your eyesight lets you down, as optical retailer Specsavers relays in its latest humorous campaign. Set to run for eight weeks in the U.K. from Feb. 2, the minutelong TV spot, “Airport,” continues the…
Prime Video is now looking to extend its ad reach thanks to shows like Reacher. Four months after Amazon said it would be adding ads to Prime Video, the service launched in the U.S. this week, becoming the latest entrant in a crowded AVOD space. Unlike competitors Disney+ and Netflix, Prime Video’s ad tier is…
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