Feb
02
Adweek Podcast: The Economist Is Painting This Town ‘Read’ and Making a Mark on the US
Posted in: UncategorizedThe Economist is making moves, specifically into the U.S. market. The British newspaper that focuses on current affairs and international business launched its newest campaign in New York, created with Loyalkaspar, with the goal of increasing brand awareness, recognition and preference among U.S. audiences (specifically New York-based). It also wants to appeal to the “reader…
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