Klarna, most associated with its buy now, pay later services, is an internationally recognized technology company that has rapidly risen in recognition over the past few years. Part of its success comes down to its strategy of aligning incentives with its consumers, creating a win-win situation for all parties involved in transactions. This has been…
As evp and chief client officer at TelevisaUnivision, Steven Wolfe Pereira knows a thing or two about how advertisers can reach Hispanic American consumers. And that includes what not to do. “If you’re really trying to figure out how to be a part of the conversation, [don’t] do a Cinco de Mayo, a burrito and…
Skincare has been part of human life since ancient times, with various generations devising their own potions and rituals to achieve a flawless complexion or eliminate acne. Nowadays, many brands like Glow Recipe prioritize celebrating the individuality of their customers, rather than promoting an unrealistic ideal of perfection. Glow Recipe’s simple philosophy is taking care…
The world of advertising is never straightforward, with agencies following societal and tech trends to stay relevant and steer clients in the directions their customers are taking. And as the rate of change has steadily increased–helped along by technology–agencies have had to keep up to survive. With generative AI as the latest major disruption in…
The world of advertising is never straightforward, with agencies following societal and tech trends to stay relevant and steer clients in the directions their customers are taking. And as the rate of change has steadily increased–helped along by technology–agencies have had to keep up to survive. With generative AI as the latest major disruption in…
Skincare has been part of human life since ancient times, with various generations devising their own potions and rituals to achieve a flawless complexion or eliminate acne. Nowadays, many brands like Glow Recipe prioritize celebrating the individuality of their customers, rather than promoting an unrealistic ideal of perfection. Glow Recipe’s simple philosophy is taking care…
As evp and chief client officer at TelevisaUnivision, Steven Wolfe Pereira knows a thing or two about how advertisers can reach Hispanic American consumers. And that includes what not to do. “If you’re really trying to figure out how to be a part of the conversation, [don’t] do a Cinco de Mayo, a burrito and…
Para destacar a eficácia da sua conexão de fibra óptica, a Vivo escolheu uma abordagem diferente: transformou a casa de um cliente em mídia. Em parceria com a ESPN, a operadora transmitiu um jogo de futebol americano ao vivo diretamente da sala de um torcedor apaixonado pelo esporte, confiando na conexão doméstica – que qualquer …
Leia Vivo transforma casa de torcedor em estúdio de transmissão para provar a qualidade da conexão de internet na íntegra no B9.
Four Havas agencies are at risk of losing their B Corp status after the holding company won Shell’s media account last year, B Corp’s certifying body B Lab Global has confirmed to ADWEEK. The result could have major implications for a growing movement, spearheaded by activist group Clean Creatives, to urge agencies to cut ties…
A familiar face on television as the host of “CBS Sunday Morning” from 1994 to 2016, he was also known for his “Osgood File” segments on CBS Radio, often delivered with humor and a rhyme.
One common misconception in business-to-business markets is that a great product guarantees success. While it’s true that an exceptional product, technology or customer experience can rapidly build your brand in the market’s consciousness, it doesn’t necessarily guarantee it. The real game-changer? The brand behind your product. Recent studies, including the Liquid x Avasta Challenger Index,…
The layoffs represent the biggest newsroom reduction since the biotech billionaire Patrick Soon-Shiong bought the company in 2018.
Four Havas agencies are at risk of losing their B Corp status after the holding company won Shell’s media account last year, B Corp’s certifying body B Lab Global has confirmed to ADWEEK. The result could have major implications for a growing movement, spearheaded by activist group Clean Creatives, to urge agencies to cut ties…
At the time of publication, more than half a million football fans have found their way to YouTube to watch four and a half minutes of retired New England Patriots greats Julian Edelman and Rob Gronkowski joshing one another while pigging out on chicken wings. As Super Bowl marketing goes (it’s actually pre-Super Bowl marketing:…
O Que é Palworld? “Palworld”, um jogo que chegou chacoalhando o mundo dos games, é mais do que um simples título na prateleira. Desde seu anúncio em 2021, pela desenvolvedora Pocketpair, chamou a atenção pela proposta inusitada: um universo que lembra Pokémon, só que aqui, as criaturas adoráveis podem ser equipadas com armas (para o …
Leia Palworld: o fenômeno “Pokémon com armas” que conquistou os gamers na íntegra no B9.
The older we get, the more we look to reclaim our youth, and that is certainly true of luxury ice cream brand Haagen-Dazs, which aims to recapture past glories with the reappointment of BBH as its global lead creative agency. The agency originally worked with Haagen-Dazs in the 1990s, creating its first risque TV advertising…
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