Jan
16
4.3 Million Watched the Emmys, a New Low
Posted in: UncategorizedThe Emmys had a lot going against it, including a ceremony delayed months by the Hollywood strikes, and stiff competition from other events.
Jan
16
SiriusXM’s Bold Tactics for Capturing Gen Z Listeners
Posted in: UncategorizedRadio has been a favorite medium for generations. But over time, people have come to expect more from their favorite artists beyond just music. They want to know more about what inspires them. That’s why SiriusXM has gone beyond playing music to give listeners access to personalities like Kevin Hart, Kelly Clarkson and John Mayer….
Jan
16
Tom Shales, TV Critic Both Respected and Feared, Dies at 79
Posted in: UncategorizedAn incisively funny Washington Post columnist, he earned nicknames like Terrible Tom and had the clout to make or break shows.
Jan
16
Exclusive: Bay FC Debuts First Brand Campaign Ahead of NWSL Season
Posted in: UncategorizedThe Bay Area’s newest team is ready for kickoff. Bay FC, a new National Women’s Soccer League team, has officially launched its inaugural brand campaign ahead of the NWSL season start. For the campaign, “B Legendary,” Bay FC teamed up with creative agency Partners in Crime as well as producers Revival Film. The initial 60-second…
Jan
16
Adweek Podcast: The DL on FYC Campaigns
Posted in: UncategorizedWe’ve all seen the social posts, the billboards, the press interviews, the commercials and so on. But it’s an annual marketing effort shrouded in mystery targeted towards a select few yet advertised to the masses. So, what exactly goes into a For Your Consideration (FYC) campaign? In the latest episode of Yeah That’s Probably An…
Jan
16
Burger King propõe renomear Ilha McDonald para “Ilha Whopper”
Posted in: Uncategorized
O território inóspito das Ilhas McDonald – que faz parte da Austrália – contem nada menos que dois vulcões ativos. Trata-se de uma área de 412 km², localizada no Oceano Índico Sul, que cospe fogo o dia todo. Por conta disso, o Burger King acha irônico que o lugar seja chamado, justamente, de McDonald – …
Leia Burger King propõe renomear Ilha McDonald para “Ilha Whopper” na íntegra no B9.
Jan
16
Britney Spears Celebrates ‘Baby One More Time’ Anniversary With AR Snapchat Lenses
Posted in: UncategorizedTo celebrate the 25th anniversary of the release of her debut single, “Baby One More Time,” Britney Spears partnered with Snapchat to release two augmented reality lenses, a Spotlight Challenge and more. To start, the Britney Spears Merch lens will allow Snapchat users to virtually try on the Spears letterman-style jacket from the artist’s new…
Jan
16
Wunderman Thompson and Child Focus recall Coins of Hope
Posted in: Uncategorized
PSA & Public Interest
In 2016, Wunderman Thompson Benelux and Child Focus sent little Liam out into the world on 1 million 2-euro coins.
Jan
16
Why McDonald’s in Sweden Produced a Piece of Classical Music
Posted in: UncategorizedTo promote the re-release of the McCrispy sandwich in Sweden, burger giant McDonald’s commissioned a piece of classical music based around the crunch made when consumers eat the chicken sandwich. Six-week campaign “The Crunch” was produced by Nord DDB, aiming to convey that the sandwich is “crispier than ever” and becoming a permanent addition to…
Jan
16
The Bear Is Not a Comedy—And More Takeaways From the 75th Emmys
Posted in: UncategorizedThe 75th Emmys had plenty to Bear in mind. After the Hollywood strikes delayed it for months, the 75th Emmys finally aired on Monday night on Martin Luther King, Jr. Day. In addition to big nights for HBO’s Succession, FX’s The Bear and Netflix’s Beef, the Anthony Anderson-hosted event had plenty of surprises in store….
Jan
16
Penn Station 3D billboard for "Visit Orlando"
Posted in: Uncategorized
Entertainment
Transport & Travel
Whether you’re a New Yorker or a tourist, Orlando has something for everyone.
Jan
16
Jan
16
The Emmys Signal the End of the Peak TV Era
Posted in: UncategorizedThe Emmys on Monday night felt in many ways like a book end to one of the defining features of the streaming era: a never-ending supply of new programming.
Jan
16
Inside Kimberly-Clark’s Ad-Tech In-Housing Strategy
Posted in: UncategorizedAs transparency and media quality continue to frustrate programmatic buyers, consumer packaged goods giant Kimberly-Clark is tackling these challenges directly by in-housing its ad-tech contracts. Hidden ad-tech fees and ads inadvertently ending up on low-quality media are spurring buyers to use a bevy of tactics to improve their programmatic buying, often by simplifying the path…
Jan
16
QuintoAndar revela as “notificações da vida” que impulsionam a mudança de casa
Posted in: Uncategorized
A nova campanha do QuintoAndar, criada pela GUT São Paulo, capta com bom humor momentos do dia a dia que sinalizam a necessidade de mudança de casa. A proposta é demonstrar a facilidade que o aplicativo oferece nessa procura por um novo lar, com mais de 70 filtros de busca. O que mais você precisa …
Leia QuintoAndar revela as “notificações da vida” que impulsionam a mudança de casa na íntegra no B9.
Jan
16
The Emmys Signal the End of the Peak TV Era
Posted in: UncategorizedThe Emmys on Monday night felt in many ways like a book end to one of the defining features of the streaming era: a never-ending supply of new programming.
Jan
16
Marketers Warm to Meta’s Advantage+ Commerce Tool While Promotional Ads See Tepid Adoption
Posted in: UncategorizedWith signal loss increasing and marketers exploring transaction data as an alternative identity currency, platforms have been amping up their commerce-related tools for marketers. At Meta, advertisers have been slow to adopt its promotional ad units, introduced last May to make it easier for shoppers to find deals and generate lower-funnel metrics for brands. Its…
Jan
16
Study: CEOs Believe the Performance of Their CMOs Is Improving
Posted in: UncategorizedCMO tenure is shorter than ever, but that might mean that chief marketing officers are doing their jobs more efficiently, which makes their professional relationship with the CEO even tighter. That’s one of the big takeaways from Boathouse’s third edition of its “CEO Study on Marketing and the CMO.” The study provides insights from 150…
Jan
16
Emmy Winners: Updating List
Posted in: UncategorizedThe list of winners for the 75th Emmy Awards.
Jan
15
“Quem está assistindo?”: Netflix brinca com crise de identidade de seus usuários em novo comercial
Posted in: Uncategorized
Ao abrir a Netflix, na tela de seleção de perfil, todo mundo se depara com a pergunta “Quem está assistindo?” (Who’s watching?). Esse momento serve de inspiração para um novo comercial da plataforma de streaming, que brinca com uma crise de identidade gerada pela pergunta. A campanha, criada pela agência David Madrid, gira em torno …
Leia “Quem está assistindo?”: Netflix brinca com crise de identidade de seus usuários em novo comercial na íntegra no B9.
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