Cathy Hackl and guest host Lee Kebler release their fourth episode of TechMagic, the show that dives deep into today’s tech news and explores the future of tech and gaming. In this episode, Hackl and Kebler talk about their Halloween weekends and the impact of gaming culture on today’s Gen Z and Gen Alpha. Hackl…
One of the wonderful things about global creativity in our industry is witnessing how cultural celebrations and traditions have evolved into opportunities for brands and creative companies to authentically engage with audiences. Dia de los Muertos (Day of the Dead), celebrated Nov. 1-2 in Mexico, has transcended its origins to become a holiday of creativity….
Há um ano, a Netflix lançou seu plano com anúncios e revelou hoje que o modelo já acumula 15 milhões de usuários ativos mensais globalmente. A iniciativa é uma parceria com a Microsoft Advertising. O que mais você precisa saber:
Leia Plano com publicidade da Netflix vai permitir exibição de QR Code nos anúncios na íntegra no B9.
A correspondent for three city TV stations, he became famous for his “Shame on You” segments that investigated consumer fraud and aggressively confronted wrongdoers on camera.
The sound of someone eating while talking is never pleasant, and it’s a problem gamers have faced for years as they interact through their headsets while blasting up a storm on Fortnite. Well, snack brand Doritos has been listening, and after a year in the works, it has released an artificial intelligence tech solution to…
Netflix’s ad tier is celebrating its birthday by rolling out some new numbers. In a blog post today marking one year of Netflix’s ad-supported tier, Amy Reinhard, the company’s new president of advertising, announced that the plan now reaches 15 million global monthly active users. That’s a gain of five million since Netflix last revealed…
When Arthur Leopold became Cameo’s first employee in 2017, notoriety was exclusive to an elite group: those who had already secured the fans that would pay them for personalized pep talks and birthday greetings on the platform. But as other platforms like TikTok have increased the accessibility of online influence, the former president of Cameo…
Roger Lynch, the chief executive, said the company was grappling with digital advertising pressures, a decline in social media traffic and shifting audience behaviors.
In a match made in stoner heaven, Magnolia Bakery and Green Thumb Industries are collaborating on cannabis-infused chocolate bars based on the famous pastry shop’s banana pudding and red velvet cake. The partnership continues the popular confectionery’s deep dive into categories outside its own sweet treats while marking its first-ever foray into the weed world….
Growth, AI and the economy were all big buzzing topics at the ANA Masters of Marketing conference, which just wrapped up its annual October run at the Rosen Shingle Creek resort in Orlando. The event is one of the biggest gatherings of brands, marketers and agencies of the year, and its four days of presentations,…
Queer Eye fashion expert Tan France chucks a board game in a fish tank, while Emmy-winning Ted Lasso star Hannah Waddingham tosses paper crowns into a leaf mulcher. They are among the celebrity cast who defy festive expectations in British retailer Marks & Spencer (M&S)’s blockbuster Christmas ad. The film from newly appointed creative agency…
Iconic toy brand Lego’s global campaign for the holidays this year continues its superhero theme to promote the “Play Is Your Superpower” platform as the company encourages prioritizing play in children’s lives. The 30-second film is the latest in a three-part campaign; the six children from the first ad join forces with a neighborhood of…
It’s the holiday season, which means lots of ads from retailers showing off the items consumers could gift. And British high street brand Argos is leading the charge with its campaign featuring a doll called Connie and a plastic dinosaur named Trevor. Developed by agency The&Partnership and directed by Traktor, the main 30-second ad and…
Americans’ disposable income is estimated to reach $22.8 trillion by 2026, up 23% compared to 2021. More than in past decades, this buying power will come from a diverse group of shoppers. The University of Georgia’s Selig Center for Economic Growth anticipates that in a few years, more than $1 out of every $5 of…
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