Hasta La Creative!

A Petrobras está completando 70 anos e celebra com uma campanha que faz uma viagem no tempo pela história da empresa. A criação da Ogilvy Brasil utiliza a música “Pra Gente Acordar” do trio Gilsons, adaptada especialmente para a ocasião. Por que isso importa: Em um momento crucial para a indústria energética, a Petrobras usa …

Leia Petrobras aposta em viagem no tempo para celebrar 70 anos de energia na íntegra no B9.

This year, Adweek is not only celebrating the best ad agencies in the business but also striving to help other shops understand what makes the best of the best truly stand out. That’s why, for the first time, Adweek has a theme for its Agency of the Year awards: Building a Better Agency. We asked…

The Latinx market is already booming, but marketers are still playing catch-up trying to reach this potentially lucrative segment. The reasons why are many, from not taking the demographic seriously enough, not knowing how to talk to the Latinx and Hispanic population in the U.S., bad Spanish translations and systemic bias. But some brands and…

(TrendHunter.com) HOKA presents a new and elevated look at the HOKA Slip-On silhouette, which is a bit different from the usual trail-running design by the brand. It features thick lacing details along the forefoot,…

Aeroméxico lança “Esto es Volar”, uma campanha global que buscar redefinir a experiência de voar através de uma história inusitada entre uma iguana e uma águia que passeiam pelas belezas mexicanas. A criação é da Wieden+Kennedy México. Por que isso importa A campanha não só celebra a magia de voar com a Aeroméxico, mas também …

Leia Em campanha da Aeroméxico, a amizade entre uma iguana e uma águia celebra a magia de voar na íntegra no B9.

On this episode of Brave Commerce, Simon Miles, vp of global omnichannel commercial strategy at The Coca-Cola Company, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about strategies for navigating the complexities of the global marketplace, breaking down silos within organizations and driving innovation in retail media. Miles opens the conversation by highlighting the…

The final quarter of the calendar year is already here, but it’s never too late to focus on self-improvement and set new goals to achieve before the end of the year. Motivational speaker and mindset coach Natasha Graziano knows how hard it can be to get out of your own way to unlock the best…

Big changes are coming to Netflix’s ad sales team. Adweek has exclusively learned that Netflix has promoted longtime exec Amy Reinhard to president of advertising, with current ad president Jeremi Gorman set to exit. Peter Naylor, who joined Netflix alongside Gorman, will continue serving as vp of worldwide ad sales. “In her nearly seven years…

(TrendHunter.com) In the world of ready-to-drink beverages, canned martini cocktails perfectly encapsulate the growing demand for convenient and customizable cocktail experiences. In recent years, the classic martini…

The concern, raised in a letter, signals that cable and satellite providers may push back against streaming services full of shows they’re already paying for.