Hasta La Creative!

Emma Tucker, the top editor, is moving away from some of the organization’s traditions.

Emma Tucker, the top editor, is moving away from some of the organization’s traditions.

Minalba Brasil inova ao lançar a primeira lata de água mineral com descrição em Braille na tampa, tornando o produto acessível para pessoas com deficiência visual. Por que isso importa: Com mais de 6,5 milhões de pessoas com deficiência visual no Brasil, a iniciativa representa um avanço significativo em acessibilidade e inclusão no mercado de …

Leia Minalba lança primeira lata com braille na tampa do mercado na íntegra no B9.

For those paying attention at this year’s Cannes Lions International Festival of Creativity, Marc Pritchard was telegraphing the future of creativity in advertising and marketing. “Growing markets is the highest order ambition because it attracts more people into the market to serve them with more of the best-performing products,” said Pritchard, offering his periscope’s view…

Writing for The Times with a gimlet eye, she examined the impact of no-fault divorces on women, the excesses of the Reagan years, the AIDS crisis, and more.

Editor’s note: In this article, Adweek deviated from its style of using Latinx due to the writer’s preference. The Latino community comprises 19% of the U.S. population and exceeds 25% of Gen Z. This rapidly growing demographic is not only assimilating into America but impacting the broader culture in fascinating ways. In four of the…

To celebrate the Halloween season, winemaker 19 Crimes partnered with Universal Monsters to release two limited-edition wines themed after Universal’s classic horror monsters Dracula and Frankenstein’s Monster (here, just called “Frankenstein”). These limited-edition wines have glow-in-the-dark labels and feature an augmented reality experience. People can scan the QR code on the back of each bottle…

Meta anunciou o lançamento de suas primeiras funcionalidades de IA generativa para anunciantes, conforme prometido em abril passado. Essas ferramentas permitem a criação de planos de fundo, expansão de imagens e geração de múltiplas versões de texto para anúncios. Por que isso importa: A iniciativa marca mais capítulo na forma como a inteligência artificial é …

Leia IA generativa: Meta lança ferramentas para criação de anúncios e promete economia de tempo na íntegra no B9.

The fruit guys, as they were once known, sang shoe-gazing ballads a la Coldplay, dropped music videos worthy of early MTV and humanized a healthy food group, all in service of hawking modestly priced underwear. The endearing mascots for Fruit of the Loom–a rotating ensemble of actors who first appeared in TV commercials in the…

BeReal, the nascent platform that set out to antithesize curated social content, is looking for the face of its first global campaign. The only qualification is that you convince both brand employees and other users that you have absolutely nothing to hide. As BeReal works to maintain a place in extensive app rotations, it is…