(TrendHunter.com) Grand Seiko unveils a new exclusive limited-edition Grammar of Design timepieces in the form of the 44GS with references to its previous Heritage collection. It is exclusive to the European market…
(TrendHunter.com) The Leatherman ARC multitool has been developed over the course of two years as an accessory that’s perfect for avid adventurers to incorporate into their collection. The tool features the…
The Latinx population is one of the fastest-growing U.S. demographics, making up nearly 19% of the U.S. population. It is the youngest major racial and ethnic group in the U.S. By 2025, the Latinx community will account for 12% of all U.S. buying power. They are also digitally connected. A Nielsen study found that 60%…
Apple estreia no YouTube com um vídeo “Study With Me” de 90 minutos, protagonizado pela atriz e estudante Storm Reid, numa tentativa sutil de promover o MacBook Air. Storm atualmente está cursando a USC, com especialização em artes dramáticas, e convida os espectadores a estudarem junto com ela. Por que isso importa Em um mundo …
Leia Com Storm Reid, Apple entra na onda dos vídeos “Study With Me” na íntegra no B9.
No aniversário de Cartola, que faria 115 anos em 2023, Fluminense e Umbro lançam um terceiro uniforme que é mais do que uma camisa: é uma ode ao samba e ao futebol. Por que isso importa A camisa, como um símbolo cultural, une duas paixões brasileiras: o samba e o futebol. A homenagem a Cartola, …
Leia Fluminense e Umbro celebram Cartola com terceira camisa verde e rosa na íntegra no B9.
“Branca de Neve e os Sete Anões”, o filme que inaugurou a era da animação de longa-metragem, está de volta em uma versão restaurada em 4K no Disney+. Por que isso importa A restauração não é apenas uma celebração do centenário da Disney, mas também um marco na preservação da história da animação. O projeto …
Leia “Branca de Neve e os Sete Anões”: comemorando 100 anos, Disney restaura sua primeira animação em 4K na íntegra no B9.
The National Football League is dividing sponsorships into narrower categories and bringing more brands to the game, but Toyota wants automotive all to itself. The automaker just announced a multiyear sponsorship agreement with the NFL that gives it broad access to the league’s branding and symbols–as well as its roughly 205 million fans. The league…
In the first episode of TechMagic, tech futurist Cathy Hackl and technology lead Lee Kebler, share their insights on the latest stories in gaming, generative AI and fashion tech. Their discussion guides businesses and brands on how to discern which are fads and what is the future. Hackl and Kebler discuss the retirement of game…
Emergency contraceptive brand Julie is pitting male comedians against each other to debate who is more deserving of the last pill box in the drug store aisle: The guy who doesn’t know what a mortgage is and uses a Ziplock bag as his wallet or the man who can’t name a single U.S. senator and…
Increasingly, brands need to focus on establishing long-term relationships with the LGBTQ+ community and invest internally in cultivating a culture of diversity and inclusion. In a conversation with Adweek’s Brittaney Kiefer during Social Media Week Europe, Natalie Wills vp, brand, Booking.com, emphasized the brand’s deliberate year-round commitment to investing in the LGBTQ+ community. “We say…
 |
 |
| THE ORIGINAL? Decathlon Sports Shop – 2022 It’s never too late to get off 1 stop earlier Source : Linkedin Decathlon Ag : BETC x Havas Media (France) |
LESS ORIGINAL Neoness Sports Club – 2023 We dare you to come out the bus two stops earlier Click the image to enlarge Source : Creapills Agency : The Pill Paris (France) |
Adobe – em conjunto com a Coalition for Content Provenance and Authenticity – introduziu um “ícone de transparência” que pode ser anexado aos metadados de imagens, vídeos e PDFs para indicar se foram criados com ferramentas de IA. Por que isso importa Em uma era de deepfakes e desinformação, a capacidade de verificar a origem …
Leia Adobe propõe ícone para sinalizar conteúdo gerado por IA na íntegra no B9.
Social publisher LadBible has seen revenue growth through its investment in short-form video across its vast portfolio of social platforms, three of its executives told Adweek on stage during Social Media Week Europe. Its scale offers it the opportunity to drive meaningful revenue from short-form, where other publishers would struggle due to the comparatively lower…
The pop star’s concert film, arriving in theaters on Friday, is expected to break box office records. “The fever and scale is unprecedented,” one analyst said.
Cheng Lei, a host for China’s international broadcaster, was arrested in Beijing at a time of rising tensions with Australia. Her release signals a warming.
The Adweek Agency of the Year 2023 winners have finally been crowned. Adweek’s editorial team combed through over 100 entries to ultimately choose seven winners. Jameson Fleming, Adweek’s managing editor, marketing and agencies, led the process and juries for each category. This week on the podcast, he joins community editor, Luz Corona, and Europe brands…
How do you reach multicultural audiences in a market that’s rapidly approaching a “majority-minority” status? The Community, which has just been crowned Adweek’s 2023 Multicultural Agency of the Year, is helping brands figure out just that. On the latest episode of Yeah, That’s Probably an Ad, community editor Luz Corona and digital editor Colin Daniels…
This year, Adweek highlighted 34 agencies across seven categories as finalists for Agency of the Year. These shops range from very tiny–Quality Meats Creative has just eight full-time employees–to ginormous–Ogilvy clocks in at around 15,000 people across the globe. While every agency is growing at different rates based on their size, many of the strongest…
(TrendHunter.com) The October 2023 hair trends, overall, represent growing awareness in the industry about the diverse spectrum of hair types and the importance of functional—and fun—solutions for everyone.
From…
The relationship between brands and their agency partners is more important than ever. But what do brands look for when partnering with an agency, and how can agencies make their partnerships with brands stronger? Trust is a common trait in strong brand-agency relationships. “Agencies earn trust by being there with me in the trenches,” explained…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
