Being a creative comes naturally to Josh Duhamel. The writer-director-producer has been working in Hollywood since the early 2000s, with major accolades including his leading role in the Transformers franchise, along with notable roles on the small screen like The Mighty Ducks. And now, the actor can add creative and production agency co-founder to his…
Google Podcasts vai sair de cena, e o YouTube Music assume o controle dos podcasts na plataforma a partir de 2024. Nos EUA, a aba /podcasts dentro do YouTube já existe desde o começo do ano, mas ainda não foi lançada no Brasil. Por Que Isso Importa: A decisão do Google de concentrar podcasts no …
Leia Google Podcasts será descontinuado; YouTube Music assume o posto na íntegra no B9.
Monopoly’s latest campaign is a brutal reminder that it’s all fun and games–until your 8-year-old hands you an envelope that reads “final notice,” and you discover grandma is secretly embezzling cash from the bank. Launching Oct. 9 in Canada and Oct. 24 in the U.S., “All is Fair” pays homage to the notoriously competitive spirit…
From the moment the world first saw the 350 GT at the Geneva Auto Show in 1964 to the introduction of the all-electric Lanzador concept at this year’s Monterey Car Week, the Lamborghini brand has been defined by the vehicle experience. For eight months, Lamborghini America put its experiential marketing account up for review, looking…
A Amazon lançou a primeira campanha brasileira da assistente virtual Alexa, usando o bom humor para destacar sua “personalidade brasileira”. A criação é da AlmapBBDO. Por que isso importa: A campanha marca um momento crucial para a Amazon no Brasil, não apenas promovendo seus dispositivos Echo, mas também posicionando Alexa como uma assistente virtual culturalmente …
Leia “Pede pra Alexa”: Amazon lança primeira campanha brasileira da assistente virtual na íntegra no B9.
Efforts to seal testimony have increasingly raised questions as the federal antitrust case enters its third week in court.
Over the past eight months, the ad industry has witnessed a definitive role for generative AI inside creative and media agencies; from decoding client briefs to amassing real-time insights on campaign performance, gen AI is getting the job done more quickly and efficiently. Across IPG’s Momentum, S4 Capital’s Media.Monks and independent agency PMG, the opportunities…
(TrendHunter.com) There’s a reason why Saucony has not only survived but veritably thrived for over 120 years now, with the use of innovative materials and outside-the-box design playing a massive role,…
Tokens. The Future of Money in the Age of the Platform, by Rachel O’Dwyer, a writer and a lecturer in Digital Cultures in the National College of Art and Design, Dublin. Published by Verso.
This book is about things that are almost but not quite money. Phone credit, shares, gift vouchers, NFTs, game tokens, loyalty points, customer data, etc. Although they are not money, tokens are now used to pay wages, reward, track purchases and to programme and specify the terms of financial access and inclusion. Amazon pays some Mechanical Turk workers in Amazon Gift Cards. Foreign remittances are sent via phone credit. Online games trade in multiple virtual currencies that have real-world value. Coined tweets and digital memes are sold for thousands. The Chinese WeChat and Alibaba operate the payments systems that are used by Chinese citizens and the data produced by their activities is used to underwrite credit. Tokens can go even further. They can also build up your reputation as a gamer, they can troll or celebrate, discriminate, stalk a person or control a user’s behaviour.
Simon Denny, Backdated NFT/ Cryptokitty Display Hardware Wallet Replica (Celestial Cyber Dimension), 2018, 2019, 2021
Kevin Abosch, Forever Rose, 2018
Jonathan Harris, One £20 from a £100 burn which took place on 22nd September 2017 in Leicester, England. Serial number unknown
Tokens might not be real money but they have very tangible social consequences. They allow the platform to be an employer without appearing to employ, to pay piece wages and process payments without having to meet the legal requirements associated with either and to make even more precarious the financial situation of invisible workers.
O’Dwyer’s book not only investigates the consequences of online platforms that act as new banks, it also raises fascinating questions about the future of money. Will money be programmable and tied to specific conditions in years to come? Who will produce and manage these scripts going forward – the state, the platform or a decentralised community? Can we design tokens that bring care for others or the planet into the economy? Are tokens doomed to operate in silos or will interoperability ever be possible? Will we be able to re-appropriate and customise to our own needs programmable tokens?
Yves Klein, Zones of Immaterial Pictorial Sensibility, 1962
Hito Steyerl, Duty-Free Art, 2016
Picasso, Fillette au béret, 1964. The first tokenized Picasso presented on the public blockchain
I knew almost nothing about tokens when I opened the book and yet I found it very enjoyable. Arcane concepts become crystal clear, texts are nuanced and O’Dwyer’s opinions leave no space for ambiguity. She has a great sense of humour and a genuine curiosity for tokens. I particularly loved how she mixes robust academic knowledge with personal experiences and anecdotes from history, art and news stories.
Reading this book is like being a roller coaster. One moment you smile at the author’s assessment of cryptobro events. Next, it is about the multibillion-dollar market economy of sperm and egg donation or about charities turning the poor into test subjects for future surveillance. Throughout the pages, you meet Jean-Paul Sartre, Margaret Atwood, The Catalan Robinhood, Yves Klein (whose Zones of Immaterial Pictorial Sensibility is compared to Decentraland), art dealer Stefan Simchowitz tokenising Ibrahim Mahama’s Outside of Borders installation, prison guards forcing Chinese inmates to gold farm in twelve-hour shifts, an unfortunate art collector whose very tangible Dan Flavin sculpture lost its value when its certificate of authenticity was burnt in a fire and First Nations people considering the possibility of opening an Indigenous cultural embassy in the metaverse to avoid the land grabs that characterise the imperial world order.
(TrendHunter.com) This list of automotive trends for September 2023 includes innovations in four-wheeled cars, motorbikes, driving peripherals, and smart technologies in the auto space. Whether looking into what…
How will the Academy Museum of Motion Pictures put on its star-studded fund-raiser this year, amid the polarizing strike? Very carefully.
Lemon. The Uncola. The Man in the Hathaway Shirt. You Deserve a Break Today. Just Do It. Got Milk? Those are just some of the big ideas that have inspired consumers over the last 80 years. Without them, modern advertisers wouldn’t have a compass for their own journeys. In a 1972 article called How to…
In partnership with Tesco Group, Coca-Cola is inviting people to try a bottle of Coca-Cola Zero Sugar through an augmented reality experience running now across major cities in the U.K. The “#TakeATaste” digital out-of-home (OOH) campaign will see 3D anamorphic creative presented on OOH screens in London, Birmingham, Manchester and other U.K. cities. People will…
Last week, IPG Mediabrands became the latest holding company group to merge subsidiaries. In a move to reduce redundancies, improve workflows and better support its three media agencies, UM, Initiative and Mediahub, Mediabrands announced the dissolution of the Matterkind and Reprise brands, folding them into Kinesso. Before now, the Kinesso, Reprise and Matterkind brands each…
(TrendHunter.com) As evidenced by the September 2023 furniture trends, a delightful blend of creativity and functionality in home furniture design has taken over the market. From playful anthropomorphic furniture…
Everybody’s eyes are on Coach Prime this fall. Deion Sanders, a pro player-turned-coach Hall of Famer, has captivated football fans throughout his career with his larger-than-life talent and personality. As for career success, Sanders is the only athlete to play in both a Super Bowl and a World Series. In the last year, he left…
The studios and the actors’ union haven’t spoken for more than two months, but a deal is needed before the entertainment industry can fully return.
Social media users seized on a weeks-old story in The Las Vegas Review-Journal to falsely accuse it of lying about the death of a retired police chief who was killed by a hit-and-run driver.
The direct-to-consumer news you need to know this week, from retail moves to financial updates.
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