Sep
06
Coors Light commemorative can replicates the billboard Shohei Ohtani smashed with a foul ball
Posted in: UncategorizedRethink’s reactive campaign also included activations at Angel Stadium after the team returned from Citi Field.
Sep
06
Comcast and Disney Agree to Speed Up Hulu Deal
Posted in: UncategorizedDisney is poised to own the entirety of the Hulu streaming service, which has more than 48 million total subscribers.
Sep
06
Bontrue Furniture by Tempest Advertising
Posted in: UncategorizedAdvertising Agency : Tempest Advertising Private Limited
Art Director : Lohidasu Rokalla
Copywriter : Atul Rastogi
Client Servicing : Rekha Oswal
Sep
06
Parents are becoming more skeptical of brands, study finds
Posted in: UncategorizedBrands that rated highly among parents are percevied as humble, helpful and good humored, according to McCann findings.
Sep
06
Watsonx da IBM transforma a experiência do U.S. Open com inteligência artificial
Posted in: Uncategorized
Tradicionalmente, a IBM utiliza grandes torneios esportivos promover suas soluções tecnológicas. Uma aliança que acontece desde as Olimpíadas de Tóquio em 1964. Este ano, o U.S. Open tem sido o palco da empresa para levar inteligência artificial para o grande público e, claro, apresentar a IA como uma ferramenta de negócios. Durante o torneio de …
Leia Watsonx da IBM transforma a experiência do U.S. Open com inteligência artificial na íntegra no B9.
Sep
06
Kraft Heinz Made Snack-Themed Textbooks to Inject More Play Into the School Day
Posted in: UncategorizedKids often dread the end of summer and the return of class and homework. Kraft Heinz and agency Mischief @ No Fixed Address want to ease that transition with a set of snack-themed textbooks to make learning more playful. The four “FUNdamental Textbooks” are part of a back-to-school campaign titled “Taste Some Play Every School…
Sep
06
Tom Brady named Delta strategic adviser and brand advocate
Posted in: UncategorizedIn his latest post-NFL play, Brady signed a long-term contract with Delta Air Lines.
Sep
06
Nielsen laying off 9% of its global workforce
Posted in: UncategorizedMeasurement giant cites need to bring costs in line with revenue; others cite private-equity debt burden.
Sep
06
IBM Uses the US Open to Pitch Watsonx to Consumers and Bring AI to the Masses
Posted in: UncategorizedFor roughly three decades, IBM has spent its late summer with clients in Flushing Meadows, taking in U.S. Open tennis and showing off new technology. Even as it pitches artificial intelligence to business leaders in 2023, human-to-human interaction remains essential to its b-to-b success. At this year’s Open, IBM has teamed with global creative agency…
Sep
06
Babybel cheese and Candy Land team up to reach millennial parents in nostalgic marketing play
Posted in: UncategorizedBabybel Goodness Land is meant to help kids and millennial parents find a common game for playtime.
Sep
06
How PepsiCo Has Grown Its First-Party Data Stores by 50%
Posted in: UncategorizedIn the last 18 months, the New York-headquartered company behind household names like Pepsi, Gatorade and Frito-Lay has increased its global first-party data records by 50% by accruing people’s email addresses in exchange for reward programs, letting it serve people more relevant messages, ultimately driving revenue. It wouldn’t share more specific numbers on its success….
Sep
06
4A’s urges agencies to stand against long payment terms
Posted in: UncategorizedAgency trade organization 4A’s advises shops against supply chain financing and warns it’s hearing of 180-day payment terms.
Sep
06
Why Fossil is using New York Fashion Week to reintroduce its brand to new customers
Posted in: UncategorizedFossil CMO Lisa Pillette joins the Marketer’s Brief podcast to talk about how the brand is staying modern with new collaborations and marketing.
Sep
06
In Its First Monopoly Trial of Modern Internet Era, U.S. Sets Sights on Google
Posted in: UncategorizedThe 10-week trial, set to begin Tuesday, amps up efforts to rein in Big Tech by targeting the core search business that turned Google into a $1.7 trillion behemoth.
Sep
06
US ad industry predicted to grow 5% in 2023 and get a political boost in 2024
Posted in: UncategorizedAd revenue in the U.S. is expected to rise 4.3% in 2024, or 8.1% when including political ads, Madison and Wall’s Brian Wieser forecasts.
Sep
06
Google Turns to a Steady Old Hand to Fight Antitrust Charges
Posted in: UncategorizedThe tech giant is facing the greatest legal threat in its history, and hopes the stolid approach of Kent Walker, its top lawyer, will once again prevail.
Sep
06
Gen Z office happiness—how open workspaces can enable collaboration, autonomy and mental health
Posted in: UncategorizedThe ‘no cubicle’ movement is a golden opportunity for companies to reshape the future of work.
Sep
06
Google Turns to a Steady Old Hand to Fight Antitrust Charges
Posted in: UncategorizedThe tech giant is facing the greatest legal threat in its history, and hopes the stolid approach of Kent Walker, its top lawyer, will once again prevail.
Sep
06
Kate Hudson Tries Odd Therapy Trends in New Brand Deal
Posted in: UncategorizedThe craziness of the internet and the often bizarre beauty and health trends promoted are lampooned by Academy Award-nominated actress Kate Hudson in a campaign for medical and aesthetic laser company Alma. Hudson is the new global brand ambassador for Alma, which manufactures laser, light-based, radiofrequency, plasma and ultrasound technologies. The partnership with Hudson will…
Sep
06
Even Retail Media Owners Want More Measurement Standardization
Posted in: UncategorizedThere’s no sign of a slowdown for retail media networks (RMN). However, as with any emerging technology, for the brand budget investment to continue flowing, RMNs must work toward standardization, something Europe’s Interactive Advertising Bureau aims to achieve by bringing together retailers in the region. Retail media is currently the third fastest-growing advertising channel, forecast…
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