Fantasy sports platform Sorare is celebrating the 2023-2024 soccer season with new 3D collectible cards and augmented reality features in its mobile app. Auctions for the digital soccer cards will begin in the Sorare marketplace on Sept. 13. The first cards in this release will feature players in the Premier League, such as Erling Haaland,…
Packaged food giant Kraft Heinz consolidates media under Dentsu’s Carat, which had been handling its international and Canada regions.
Packaged food giant Kraft Heinz consolidates media under Dentsu’s Carat, which had been handling its international and Canada regions.
(TrendHunter.com) The Gerber Terracraft Micarta is a limited-edition everyday carry (EDC) knife built with the demands of even the most rigorous lifestyles in mind for optimal support.
The knife is crafted entirely…
Global CPG giant The Kraft Heinz Company has named Carat its media agency of record in the U.S. market. The account move follows a global review and sees the business leave Publicis Media’s Starcom. It’s an upset for Starcom, which lost Heinz’s global business in August 2020 after an eight-month global review involving four competitors….
ISpot has been strong with marketers and audience measurement while 605 has history with networks and outcomes deals.
Mark Zuckerberg anunciou a expansão global da ferramenta “Canais” do WhatsApp, antes em teste em apenas 10 países. O recurso busca oferecer uma nova forma de as pessoas receberem atualizações. Por que isso é importante: O WhatsApp deseja ser também uma plataforma privada para atualizações e notícias, conectando usuários a organizações, artistas e influenciadores. Pode …
Leia WhatsApp expande ‘Canais’ globalmente: recurso permite receber atualizações e notícias na íntegra no B9.
O Burger King aproveitou todo o bafafá da disputa da Larissa Manoela com seus pais – exposto em rede nacional pelo Fantástico – para colocar a atriz em seu novo comercial de ofertas. No filme, Manoela brinca que enfim vai se pronunciar, já que todo mundo só fala disso: a volta da promoção King em …
Leia Larissa Manoela abre o jogo em comercial do Burger King na íntegra no B9.
Olivia Rodrigo’s latest music video was shot entirely on the new iPhone 15 Pro, with Apple’s creative agency quickly dropping behind-the-scenes footage and content snippets from the shoot as commercials for the product. TBWA/Media Arts Lab launched the ads on Instagram and YouTube moments after the introduction of the iPhone 15 Pro and iPhone 15…
Campaign battles misconceptions, recognizes shift toward self-care and mental health, and gives men flowers.
Mark Zuckerberg anunciou a expansão global da ferramenta “Canais” do WhatsApp, antes em teste em apenas 10 países. O recurso busca oferecer uma nova forma de as pessoas receberem atualizações. Por que isso é importante: O WhatsApp deseja ser também uma plataforma privada para atualizações e notícias, conectando usuários a organizações, artistas e influenciadores. Pode …
Leia WhatsApp expande ‘Canais’ globalmente: recurso permite receber atualizações e notícias na íntegra no B9.
There’s no more natural collaboration than Ice Spice and her beloved Dunkin’, with the rap star’s legion of fans–self-anointed as “munchkins”–being the no-brainer springboard for a donut-centric promotion. Everybody sees the connection–except Ben Affleck. The actor-filmmaker, who has just snagged the title upgrade to “brand ambassador” at the retailer, is gamely trying to brainstorm a…
Omnicom agencies Goodby Silverstein & Partners and Critical Mass worked on the digital’ DWB’ project, with design by The Mill.
Indeed, an influential platform that has redefined the way job seekers and employers connect, stands as a cornerstone in the modern employment landscape. Boasting an extensive array of tools and resources, this platform has empowered countless individuals to embark on meaningful career journeys while providing businesses with a dynamic space to discover top-tier talent. To…
The Interactive Advertising Bureau and Media Rating Council are tackling retail media’s measurement issue together with a new set of guidelines for ad buyers.
When it comes to luxury fashion and accessories from brands like Louis Vuitton, Chanel and Tom Ford, people want the hottest items from top designers without paying full retail price. Catering to them are a cottage industry of resellers including The RealReal, a top destination online and in person for those on the high-end bargain…
Ad Age’s Business of Brands conference takes place on Nov. 8 and 9 in New York.
Advertising Agency: Sociowash, India
Co-founder: Pranav Agarwal
Business Head: Apoorva Deep
Creative Director/Copywriter: Vaibhav Mukim
Art Director: Mayank Sharma
Julia Neumann completes the executive creative quartet at Le Truc.
How marketers can authentically participate in the sometimes-niche communities that Gen Zers are incessantly creating.
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