Cindy Crawford has remade part of her famous 1992 Pepsi Super Bowl ad for a spicy music video that would easily be deemed too hot for broadcast TV. For the supermodel, it’s the second time she’s revisited the iconic commercial, having re-created it in 2018 as part of the “Pepsi Generations” campaign. In this project,…
A “Shark Tank” deal accelerated Poppi’s maturity; social media helps sales and marketing.
This year marks the 50th anniversary of hip-hop. To celebrate, Pepsi Max has launched an international campaign honoring late rapper The Notorious B.I.G. and his legacy in the genre. Working with the estate and family of The Notorious B.I.G. [Christopher Wallace], who was murdered in March 1997, Pepsi Max’s campaign aims to bring the artist’s…
A new in-house spot says there’s nothing supernatural about improving your dog’s health.
(TrendHunter.com) From groundbreaking app developments to cutting-edge hardware advancements, mobile technology continues redefining how we interact, communicate, and experience the world. This list of mobile trends…
Kristin Patrick, EVP & Chief Marketing Officer at Claire’s, on navigating the art of brand evolution With an incredible 60-year history, Claire’s is one of the most well-known and much-loved accessory brands. Now, the brand is turning the microphone to its consumer base to empower and enhance the customer experience. Kristin Patrick, EVP and CMO…
Essex will be lead the company’s digital services arm TCS Interactive.
Heat waves are raging across the globe this summer, demonstrating precisely how climate change is poised to upend many ways of living–including how we eat. Specifically, as vegan cheese brand Nobell Foods points out, it’s going to change pizza. The company’s first campaign comes ahead of its product launch. To build buzz, Nobell recruited a…
As global creative product lead, Juliana Constantino was pivotal in connecting brands with creators at Instagram.
When you think of SiriusXM, your hand might instinctively reach for the radio button on your dashboard. However, since Suzi Watford arrived at the audio business as its first chief growth officer (CGO) from Wall Street Journal (WSJ) in January 2023, she’s been trying to connect the dots between its in-car listeners and digital streaming,…
Organizers must conduct proper research to meet the requirements of the Americans with Disabilities Act.
The second annual Director Census expands its scope to include issues such as payment for pitches.
While influencer marketing might bring to mind visions of unboxing videos, beauty product demos and clothing hauls, solar company SunPower wants the relatability and accessibility of creators to help people decide on a bigger purchase: residential solar. Working with sustainability expert and content creator Shelby Orme, also known by her social handle @Shelbizleee, SunPower wants…
The direct-to-consumer news you need to know this week, from retail moves to financial updates.
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