Americans have a lot of pets–and those pets eat a lot of meat, with massive implications for the climate. To shrink the carbon footprint of our furry companions, brands like Jiminy’s and Lovebug want to swap animal protein for insects. “Our dogs eat the same thing every day. Swap it with a sustainable alternative, and…
Leo Burnett brings on director Micheal Gracy for a fun-loving sequel.
Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the digital media company. Created and still wholly owned…
Even non-technical marketers can get better results by asking the right questions, ANA study recommends.
Cory Berger joins from Grey, where he spent four years a global chief growth officer.
(TrendHunter.com) Sustainability, both in production and material use, is top-of-mind for many brands in the August 2023 furniture round-up. The WoodenWood Project, for example, upcycled materials and utilizes an…
Heads of growth, directors of new business, chief marketing officers–all roles with similar remits that have grown in importance over the years as agencies are forced to claw their ways toward growth in a world where fees are shrinking and shareholder pressure is growing. This past year, there’s been movement across the industry, most notably…
Some suggest it’s past time to demand SSP disclosures and have marketers ask right questions.
The launch of Giphy’s native advertising platform, set to be revealed at the end of this year, will be worth hundreds of millions of dollars, proclaimed its new owner Shutterstock’s chief executive Paul Hennessy during the company’s most recent quarterly earnings call. Shutterstock acquired Giphy from Meta in May in a cut-price deal of $53…
The tech giant is mounting new efforts to curb fingerprinting, among other updates.
People have little protection or recourse when the technology creates and spreads falsehoods about them.
With Elon Musk’s rebranding of the app, is Twitter’s name really retired? What about tweets? We unravel the terminology puzzle.
The California governor had taunted his Florida counterpart for months. Now, with his presidential campaign struggling, Mr. DeSantis agreed to a debate hosted by Sean Hannity.
(TrendHunter.com) The August 2023 health round-up showcases how embedded modern technology has become in the healthcare field. This trend is accelerating as digital capabilities and artificial intelligence models…
(TrendHunter.com) The August 2023 drinking round-up offers a good balance between sophisticated, high-end alcoholic beverages and very outlandish concoctions.
The Balvenie, a famous Scottish distillery, stands out…
Um engarrafamento vira convite silencioso para o McDonald’s, tudo através de sobrancelhas levantadas. Novo filme criado pela Leo Burnett de Londres dá continuidade ao conceito “Raise Your Arches”, originalmente apresentado em um comercial dirigido por Edgar Wright. Por que isso é importante: Em um mundo onde a publicidade luta por atenção, McDonald’s usa uma abordagem …
Leia McDonald’s eleva o espírito (e as sobrancelhas) em engarrafamento tedioso na íntegra no B9.
(TrendHunter.com) The August 2023 home round-up showcases many refined and minimalist products that are meant to enhance the aesthetic and functionality of any living residence.
Bedding is of great focus to the…
(TrendHunter.com) The August 2023 food showcases some exciting and unconventional flavors that are bound to excite culinary enthusiasts. Domino’s Japan, for example, embraces the pickle craze by launching its new…
For 52 years, Bed, Bath & Beyond was the destination for high-quality home goods merchandise, top brands, and a discovery zone for home shopping that made it inspiring and fun. By January 2014, the company had operated more than 1,500 stores in North America, reaching a share price of $70. Despite all the success, the…
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