Hasta La Creative!

Homer Simpson agora desaparece nos arbustos no emblemático tênis Stan Smith, graças à nova colaboração entre Adidas e “Os Simpsons”. Porque isso é importante: A cultura pop e a moda estão cada vez mais entrelaçadas, e essa colaboração é um exemplo perfeito de como as marcas estão utilizando memes e ícones culturais para criar produtos …

Leia Do meme para os pés: Homer Simpson desaparece em novo tênis da Adidas na íntegra no B9.

(TrendHunter.com) This list of the top trends in computers for August of 2023 encompasses each segment of the computer industry. From gaming to productivity, from portability to power, there are insightful examples…

If 2023 has taught us anything, its that modern leaders must be equipped to handle growing public scrutiny. In an economy where customers want brands to live their values, a single tweet or TikTok video can whip a media frenzy. This means CEOs–from ex-Twitter boss Elon Musk to Bud Light’s Brendan Whitworth–are increasingly being thrust…

Media buyers are optimistic about streamer’s growth, even if it has a long way to go.

Carlos Abrams-Rivera will become chief executive Jan. 1, taking over for Miguel Patricio.

Elvis is in the building. The King of Rock ‘n’ Roll, though not actually resurrected, may be on-site in spirit in a first-of-its-kind marketing stunt that will reimagine his beloved “jungle room” from Graceland in nightclubs in three U.S. cities. The project, dubbed “Love Me (Bar) Tender,” will take place in two-night stints in October…

Some ad agencies report receiving credits for video ads that ran in places and formats they did not expect.

Global recruitment platform Indeed.com is taking advantage of a brightening global job market and the demise of the so-called “great resignation.” The leading job search platform has kicked off “The World Can Work Better” campaign, a global brand platform to showcase Indeed’s lofty goal of creating lasting connections between employers and employees, in turn making…

On a Thursday morning in April of 1991, New Yorkers trooping through midtown beheld a wistful sight. The Horn & Hardart automat on the corner of 42nd Street and Third Avenue–the lone holdout of a restaurant empire that once counted 40 locations in the city–had closed its doors. With their self-serve, coin-op, cafeteria-style layout, H&H…

The direct-to-consumer news you need to know this week, from retail moves to financial updates.