When Initiative U.S. CEO Stacy DeRiso joined the IPG media agency in 2021, it was an “interesting time” to assume the role, she mused. The agency had just secured the T-Mobile business–a $1.2 billion account. Amid the “great resignation,” Initiative retained a surprising number of its employees. But as new business came in, many employees…
At the first patented drive-in theater in America, which opened in 1933 near Camden, N.J., guests paid $1 per carload for a lo-fi affair with speakers mounted to a 50-foot screen and an ad campaign that said, “The whole family is welcome, regardless of how noisy the children are.” How times have changed, with the…
After nine years of Amazon hosting its Prime Day retail holiday, the question is not just what it means for holiday shopping in 2023, but also what it means for the shopping calendar in the years that follow. Originally meant to tout Amazon Prime memberships and sell Amazon-branded electronics and other items, the now two-day…
When NBA superstar Carmelo Anthony announced his retirement in May after 19 seasons in the league, he closed the chapter on a storied career. “Melo” amassed a trophy room full of honors: He’s a 10-time NBA All-Star, one of the league’s top 10 all-time scorers, the player with the most Olympic medals (three gold, one…
When Allison Wolf entered the workforce, promoting altruism in advertising felt more like an oxymoron than a feasible career arc. But after shadowing colleagues who used marketing spend on inclusive media, she realized brands can covertly contribute to social change when they promote their products in the right places. Not long after joining WPP’s Mindshare…
Michaels is rolling out its first campaign from ORKP that includes a new ‘Everything to Create Anything’ tagline.
In March, Gap closed its retail media network (RMN), GPS Media, after just one year. For some, the closure of such a short-lived project signaled that the bubble had burst on the frothy growth of retail media networks, a channel forecast to be worth more than $106 billion by 2027 in the U.S., according to…
New tagline comes in ad starring Kevin Hart and Ryan Fitzpatrick.
Newspaper raids are rare in the United States, and the one that happened at The Marion County Record last week has drawn condemnation from First Amendment advocates.
The latest strides in shoppable TV are all about “remote” possibilities–meaning, now consumers can browse and buy using only their remote controls. For instance, Roku’s recently expanded partnership with Shopify allows viewers to check out from the TV by simply clicking “OK.” And Peacock’s Must ShopTV utilizes AI to allow consumers to purchase their favorite…
The awards honor the most creative and effective campaigns for the rapidly changing health care industry.
Amid Google and Microsoft that often make headlines for their AI investments, Amazon appears to be a silent player stepping up its AI accelerator to capture business from the generative AI boom. The retail giant announced today it will begin using generative AI to help customers better surface product reviews and scale back on time…
After the Dylan Mulvaney controversy, companies like Mars Wrigley will have to navigate a tricky marketing landscape.
American officials have said that their Russian counterparts are blocking them from getting regular consular access to Mr. Gershkovich.
While the saying “it’s lonely at the top” is cliche, it is also an acute reality for the less than 2% of Asian American and Pacific Islander (AAPI) women in C-suite roles. Without a large enough pool of candidates for consideration, and a trending decrease in diversity investment, how do we affect any kind of…
Snoop Dogg hypes his collaboration with Skechers in a music video–style ad titled “Get Your Dip On.”
Com assinatura “De Mãos Dadas”, Mercado Livre deixa de lado – momentaneamente – as ofertas e os atributos da plataforma para uma campanha com o objetivo de promover o diálogo e combater a intolerância na sociedade brasileira. Porque isso é importante: A campanha do Mercado Livre, uma das maiores plataformas de e-commerce da América Latina, …
Leia “De Mãos Dadas”: Mercado Livre incentiva tolerância em campanha “contra a polarização” na íntegra no B9.
Com assinatura “De Mãos Dadas”, Mercado Livre deixa de lado – momentaneamente – as ofertas e os atributos da plataforma para uma campanha com o objetivo de promover o diálogo e combater a intolerância na sociedade brasileira. Porque isso é importante: A campanha do Mercado Livre, uma das maiores plataformas de e-commerce da América Latina, …
Leia “De Mãos Dadas”: Mercado Livre incentiva tolerância em campanha “contra a polarização” na íntegra no B9.
Some ad agencies report receiving credits for video ads that ran in places and formats they did not expect.
Some ad agencies report receiving credits for video ads that ran in places and formats they did not expect.
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