As a longtime collector and dealer of antique advertisements and signs–what I like to call “rusty gold”–I can tell you there’s more to them than just the name of an old business. As a child growing up in Iowa, I developed an interest in exploring junkyards and flea markets, where I was especially drawn to…
Pizza chain Papa Johns has been working with Havas Media and Camp + King since 2019.
Natasha Lyonne models affordable, stylish pants from Old Navy.
Fast food giant said it remains on track to meet its goals for Black-owned marketing investments by the end of next year.
In this episode of Brave Commerce, Veeral Shah, chief digital and ecommerce officer at Nestl?, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss strategies for optimizing ecommerce, integrating AI solutions and adapting to evolving consumer trends and retail dynamics. In an era where online shopping transcends traditional retail boundaries, Shah addresses the challenge of…
TBWAParis led the Portugal campaign, which has helped boost McFlurry sales by 50% this summer.
Wendy McMahon was previously the co-head of CBS News and stations alongside Neeraj Khemlani, who stepped down on Sunday.
Only Murders in the Building is adding killer sponsors for Season 3. The whodunnit murder mystery series first dropped new episodes on Aug. 8, with new additions Meryl Streep and Paul Rudd joining the cast. But the Season 3 actors won’t be the only fresh faces thanks to a newly announced slate of 17 sponsors…
Brands seeking to work with influencers for the holidays should lock in their brand deals by October at the latest, Collective Voice survey reveals.
When a north-central Wisconsin news site reported that a businessman had uttered a homophobic slur, he sued, claiming defamation. The legal bills are piling up.
People have very tight bonds with their pets, so much so that they don’t like leaving them alone, even for work or vacation. A new campaign for pet sitting service Rover by independent agency Little Hands of Stone means to quell the nerves of pet owners and let them know they can leave their pets…
As retail media continues to grow, Ad Age provides an updated primer on the current state of the category and its continuing challenges.
At first, Francesca Willow ignored the partnership inquiry she received from a Texas-based oil and gas company in mid-May. But when Pheasant Energy sent a follow-up asking about rates for a guest post on her sustainable living blog, “I sent back quite an angry response,” the U.K.-based content creator said. “Or, well, I’m quite British….
The hero spot features kids obsessed with a neighborhood mom whose cooking is so good, it’s spooky.
David Suarez, Danny Gonzalez and Courtney Berry launch Bandits & Friends.
Sharing successes. Dumb ideas. Making out. Advertising was fun—and it still can be
Last month at Adweek’s Commerce Week event, we caught up with marketing and retail leaders to discuss navigating the future of commerce, top trends they expect to see this holiday season, and the consumer demographics brands should be advertising to. For more insights on reimagining customer journeys, watch the video below. Editor: Malinda DiPasquale This…
You’re not imagining the influx of brand advertisements when buying groceries online at Target.com or seeing sponsored options in the search results when surfing Amazon Prime for a new bathing suit. Those are retail media networks (RMNs) at work. New RMNs are popping up left and right every day. As of 2022, National Retail Federation…
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