Marketer response to Meta reportedly building its own decentralized Twitter clone app this summer is tepid, three industry leads told Adweek. That’s mostly due to questions circling around the platform’s handling of data, adoption and monetization. Meta is reportedly working on a text-based app that would compete against Twitter, which has had its fair share…
Taylor Swift, Jill Biden, Lizzo and many more celebrities have worn the brand since it rolled out about two years ago.
If advertising wants to exist in our modern, dangerous world—what’s the plan, really?
When it comes to quantifying bias in popular entertainment, the Academy Award winner’s in a league of her own.
In an era when the environment can heavily influence purchase behavior, bicycle ownership is a sustainability play. The global bike market, according to SkyQuest Technology Group, will grow over the next five years by 6.1% to $89.8 billion as more people move away from cars for various reasons. Now in 46 countries and producing 100,000…
A new MediaSense study highlights how pitching is increasing the financial and mental toll placed on agencies.
Agency wins two-year contract to handle creative and media for a statewide campaign about addiction and overdose prevention.
The former president called it a “disaster,” the current one used it to raise money and low-polling Republican presidential candidates tried to harness the glitchy rollout to steal attention.
? A fabricante japonesa de uísque Suntory está comemorando seu centenário com um reencontro inesperado: Sofia Coppola dirige a nova campanha da marca estrelada por Keanu Reeves. • Amigos da Casa Suntory: Coppola e Reeves foram escolhidos por conta de trabalhos anteriores com a marca. São “amigos da Casa Suntory”. Reeves apareceu em uma campanha …
Leia Com Keanu Reeves, Suntory celebra 100 Anos em homenagem dirigida por Sofia Coppola na íntegra no B9.
Narrada pela atriz Jane Lynch, criação da TBWAMedia Arts Lab promove segurança dos apps Health e HealthKit
Leia Apple brinca com privacidade de dados de saúde em novo comercial na íntegra no B9.
Goodby Silverstein & Partners (GS&P) has named managing partner Leslie Barrett as its next president, only the third person to hold the post over the past 30 years. Barrett takes over the role from Derek Robson, a 17-year GS&P veteran who left the agency in December 2022 to become CEO of Ideo. “Leslie is an…
Programmatic ABM gives B2B marketers the ability to nurture audiences through the entire buying journey, across all devices and different programmatic channels.
To enhance its in-store shopping experience, grocery chain Kroger partnered with tech company Cooler Screens to bring digital smart screens to 500 of its stores across the U.S. These screens will replace traditional refrigerator and freezer doors in supported stores. The screens will place a digital overlay in front of the physical products, providing shoppers…
Leslie Barrett is the third president in the agency’s 30-year history.
FTX once touted itself as the cryptocurrency trading platform to revolutionize the industry with its founder Sam Bankman-Fried at the helm. This once-promising company was on a path to decentralize and democratize a highly complex investment within the crypto world. But the empire rapidly collapsed in 2022, and Bankman-Fried was indicted on criminal charges of…
The North Face is continuing its Pride month collection and campaign despite calls for a boycott.
Bacardi is encouraging people to make the most of the upcoming summer season through its “Do What Moves You” campaign, kicking off in June. The campaign will launch June 8 with a Bacardi x Stadium Goods speakeasy pop-up experience in New York that will let attendees aged 21-plus buy limited-edition merchandise from the Bacardi x…
The chain has enlisted LeBron James as part of its campaign to bust Taco John’s hold on the phrase.
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