May
26
Marketing winners and losers of the week
Posted in: UncategorizedSisters of Perpetual Indulgence score a win over the Dodgers and Ford gives AM radio a reprieve—plus why it was a bad week for Target and Bioré.
May
26
Agency news you need to know this week
Posted in: UncategorizedVCCP launches an AI creative agency, Wunderman Thompson Canada appoints a president and more.
May
26
Predawn Picket Lines Help Writers Disrupt Studio Productions
Posted in: UncategorizedWorkers from other unions have shown solidarity with the strikers, catching entertainment companies off guard.
May
26
Founding Partners Melanie Bridge and Sharlene George Usher The Sweetshop into New Era
Posted in: Uncategorized
May
26
Founding Partners Melanie Bridge and Sharlene George Usher The Sweetshop into New Era
Posted in: Uncategorized
May
26
Elon Musk and Ford CEO Jim Farley announce EV collaboration on Twitter Spaces
Posted in: UncategorizedFord EVs will connect to 12,000 Tesla superchargers.
May
26
How DeSantis’s Twitter Spaces Event Compares to Past Livestreams
Posted in: UncategorizedThe Republican presidential candidate’s announcement on Twitter had a high of about 300,000 concurrent listeners during the event and a total of 3.4 million listeners as of Thursday.
May
26
DeSantis’s Twitter Event Falls Short of the Reach of Past Live Streams
Posted in: UncategorizedThe Republican presidential candidate’s announcement on Twitter had a high of about 300,000 concurrent listeners during the event and a total of 3.4 million listeners as of Thursday.
May
25
These Are the 2023 Winners of D&AD’s Most Coveted Pencils
Posted in: UncategorizedD&AD has awarded its top honor of a Black Pencil to two pieces of creative work: a music video from Pharrell, 21 Savage and Tyler, the Creator; and a device that turns the heartbeats of children with heart defects into musical rhythms. The industry awards body reserves its Black Pencil for truly groundbreaking work and…
May
25
Why can’t ad agencies make money?
Posted in: UncategorizedThe same people who are experts in driving revenue somehow have no clue how to monetize their own existence.
May
25
How to Keep Your Marketing All-Stars Happy
Posted in: UncategorizedPeople build companies. Period. No matter how great your product or service is, the talent you hire and retain will always make or break your success. Your marketing talent in particular is crucial to your growth and, now more than ever, with 61% of Americans looking to leave their current jobs, chief marketing officers and…
May
25
Why Black-owned media favors direct sales over programmatic advertising
Posted in: UncategorizedBlack-owned media executives discuss how to grow the DE&I market and why the economy shouldn’t be an excuse not to invest.
May
25
Fox Wins TV Season in 18-49 Demo, CBS Continues As No. 1 in Total Viewers
Posted in: UncategorizedWith upfronts week over, CBS is ending the 2022-2023 television season on top, finishing as the most-watched broadcast network for the 15th consecutive year. The broadcaster announced on Thursday that it averaged 5.96 million viewers in primetime per weeknight, nearly 700,000 viewers ahead of second-place NBC. Among the highlights, NCIS was the No. 1 broadcast…
May
25
Why this top agency creative director left in search of ‘Beautiful Thinkers’
Posted in: UncategorizedCarolyn Hadlock has been interviewing creative people for years on her podcast—now, she wants to go deeper.
May
25
Com foco no público brasileiro, Amazon lança nova campanha para promover os benefícios de ser Amazon Prime
Posted in: Uncategorized
?? A Amazon estreou campanha para apresentar seu novo posicionamento de marca no Brasil, focado no Amazon Prime: “Tá no Amazon Prime”. O país, que tem grande relevância estratégica para a empresa, é um dos líderes globais em membros Amazon Prime e o segundo em termos de crescimento de novos participantes, segundo comunicado divulgado pela …
Leia Com foco no público brasileiro, Amazon lança nova campanha para promover os benefícios de ser Amazon Prime na íntegra no B9.
May
25
Com nova campanha, Nubank deixa a rebeldia de lado e celebra 10 anos de existência
Posted in: Uncategorized
? O Nubank está comemorando uma década de existência com o lançamento da campanha “Até onde não tem Nubank, tem Nubank”. A campanha tem como objetivo destacar as conquistas da empresa ao longo desses 10 anos – que começou como uma startup em uma casinha em São Paulo – e demonstrar como a marca se …
Leia Com nova campanha, Nubank deixa a rebeldia de lado e celebra 10 anos de existência na íntegra no B9.
May
25
15 Portable Solid Perfumes – From Personal Fragrance Balms to Solid Perfume Palettes (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Portable solid perfumes are appealing for their mess-free formats and concentrated scents, offering consumers convenience, eco-consciousness, and long-lasting fragrance.
Unlike traditional liquid…
May
25
Snapchat Celebrates Beauty Brands With New AR Lenses
Posted in: UncategorizedSnap is celebrating the power of Snapchat’s beauty community by highlighting two new AR lenses released by beauty brands Supergoop and OPI. The Supergoop Lipshade Lens promotes the launch of the sunscreen company’s new Lipshade SPF 30 lip colors. The lens allows Snapchat users to virtually try on four different colors of the Lipshades in…
May
25
Mego Lin on making the visual poem ‘Defy’ in response to anti-Asian hate crimes
Posted in: Uncategorized“We had total freedom and creative control,” he writes, “and there was something liberating about our small operation,” he writes
May
25
Let’s Talk About Brand Podcast: Branding Your Offer With Janine Coombes
Posted in: UncategorizedPresumably, your brand is supporting an actual business, and that business has offerings, whether it be products or services. But what are those offerings? How do you make sure that they are supporting your brand? And how do you make sure that your brand is supporting them? How do you put together an offer that…
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