As brands and consumers become increasingly aware of their roles in the growing climate crisis, meaningful messaging and action are more important than ever. Empty promises aren’t enough, though. How can marketing leaders effect lasting change while also contributing to the growth of their business? One April 20, Adweek’s Sustainable Leadership Forum tackled these topics….
See campaigns from Nike, Netflix, AMC Networks and more.
Amid frenzied conversations about how artificial intelligence is upending media and advertising, Microsoft is finally giving marketers a peak into how integrating ChatGPT into Microsoft’s Bing search engine will change its ads business. The answer is, to start, not a lot. The process of buying advertising on Bing is no different now than it has…
PepsiCo tested the app’s new ad format.
The chief strategy officer write about how helping to launch Frida Mom’s breast care line aligned with her personal experience as a first-time mother.
Generative AI doesn’t actually know what it is saying, or even what it means.
When choosing to purchase an item, especially one at a significant cost, everyone could do with advice. And with the growth in online communities and creators going niche in their focus of content expertise, there is more access to product information and reviews than ever before. As the cost of living crisis continues and consumers…
Late last summer, television host and comedian John Oliver used this metaphor to describe carbon offsets: “[It’s] like winning a Kid’s Choice Award. It doesn’t really mean much, but it will help you temporarily look a little bit greener.” A kid covered in Nickelodeon’s trademark green slime then appeared on the screen next to Oliver–resulting…
Last April, the business news publisher Quartz stunned the media industry by removing its three-year-old paywall, a move designed to expand its general readership at the potential expense of its paid membership business. One year later, the pivot serves as a valuable, if limited, case study in the challenges of balancing the dual revenue streams…
Advertising Agency: Adwants
Creative Director: Janardhan Pokala
Executive Directors: Prashanth Sridhar, Karthik Rajmohan
Art Director: Prabakaran Ponnudurai
Account Manager: Sohail Ahmed
(TrendHunter.com) The Buxton Tiny House from Ohio-based Modern Tiny Living is a compact yet well-appointed tiny home constructed with contemporary style and fixtures in mind.
The home measures in at 20-feet in…
The head of human resources at Mansueto Ventures, the media company behind the publishers Inc. and Fast Company, was arrested after committing financial fraud against the company, two sources told Adweek. A representative for the company, RoseMarie Terenzio, confirmed the news. The accused employee, Nirvani Sabess, has worked as the director of people and culture…
The Federal Trade Commission has accused Meta of violating a suite of child privacy protections such as the Children’s Privacy Protection Act (COPPA) and proposed sweeping changes on how the social giant operates, including a ban on monetizing kids’ data. “Meta has successfully stayed out of the privacy spotlight in recent months, especially as the…
Social giant announces return of live streaming at private event in New York.
In this special episode, we dive into the campaign to end the advertising industry’s fossil fuel addiction–and how activists showed up at SXSW. Recorded live on stage during the festival this March, sustainability editor Kathryn Lundstrom speaks with Duncan Meisel, executive director of Clean Creatives and one of Adweek’s 2023 Sustainability Honorees. Stream the new…
TikTok is addressing algorithm ambiguity by offering partners more predictable media buys. Ahead of its NewFronts presentation on May 4–which will be a “closed-door event” not open to the media–the platform has outlined its plan to give advertisers more control over ad placements, with its Pulse Premiere offering taking center stage. Pulse Premiere is TikTok’s…
Smartwater and Pete Davidson introduce Robo-Pete.
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