Hasta La Creative!

Artificial intelligence has been fundamental to Google’s advertising for decades, but often in ways imperceptible to marketers. At its annual marketing conference today, Google Marketing Live, the search giant rolled out a variety of products that brings AI, particularly generative AI, to the forefront, as industry buzz heightens over the technology. Google is introducing a…

Whitney Cummings is a Hollywood multi-hyphenate, with acting, writing, stand-up comedy, podcasting and producing on her resume. And she’s added a new skill recently as a “board-certified plastic surgeon,” or so she says in a Liquid Death campaign. Except that’s not true, of course. Instead, she’s taking her first starring turn in a high-concept Liquid…

The screenwriters’ strike threatened next month’s broadcast, a key marketing moment for the fragile theater industry. That’s when leading dramatists sprang into action.

Good marketers know how to craft a compelling message. They’re skilled at delivering the right idea to the right audience at the right time. They understand the persuasive power of narrative. That’s why sometimes it’s surprising to hear marketers struggle to convey the importance of marketing to their CEO and members of the board. “It…

Like last week’s upfront events, Adweek’s upfront week postmortems have now come to a close. We’ve already spoken with NBCUniversal’s Mark Marshall, Fox’s Marianne Gambelli, TelevisaUnivision’s Donna Speciale, Disney’s Rita Ferro, Warner Bros. Discovery’s Jon Steinlauf and YouTube’s Sean Downey. Now, we’re ending things with Peter Naylor, vp of worldwide ad sales at Netflix. This…

Huggies, stoking body positivity at the earliest life stages, has launched a music-driven ad campaign that showcases baby bums of all shapes and sizes, with an original earworm song as the soundtrack, a companion storybook and a giveback program for families in need. The work aims to “celebrate a wide variety of squishy baby tushies,”…

Jonah Peretti, the company’s chief executive, has embraced artificial intelligence more than most publishers. His latest offering: Botatouille, an A.I.-powered kitchen assistant.

As the popularity of platforms like TikTok and Instagram grow, people are getting discovered faster and entering influencer status sooner. With Instagram parent Meta and Twitter both recently rolling out subscription products–where people can become verified overnight–there is no longer the need to build out online portfolios proving themselves as experts to support a claim…

Stock media provider Shutterstock is set to acquire the GIF library and search engine Giphy from Meta in a deal worth $53 million. The deal has been struck to acquire the world’s largest collection of GIFS and sticks shared using digital conversations, after the UK’s Competitions and Markets Authority ruled that being bought by Meta…

With less than a day to go until Warner Bros. Discovery launches Max–the new streaming service combining HBO Max and Discovery+ content–the company unveiled a comprehensive social marketing strategy headlined by Jason Momoa and Issa Rae. For launch day on May 23, all HBO Max brand social and audience handles will become Max. With a…