From Currency to AVOD, These Topics Will Dominate the TV Landscape in 2023

Throughout Adweek’s end of year coverage for 2022, we’ve seen buyers comment on how the ad market has changed, heard TV execs and insiders reveal what they’ve learned and reviewed how the biggest streamers stack up. Now, it’s time to look ahead. To help close out our year in review stories, Adweek asked 18 TV…

Marketers’ consumer data may be extremely flawed—how Truthset is aiming to change that

Truthset launches Data Collective, comprised of 20 players in the space, to find more accurate data

Agency news you need to know this week

Angel Soft gets animated, Stagwell and Gale launch new business units at CES and more.

 

Brand marketing predictions for 2023—and how agencies will impacted

4 trends for shops to watch.

Giant replicas / Une belle paire de pompes?

THE ORIGINAL?
Citroën CarSharing Multicity – 2013
Click the image to enlarge
Source : You Tube (case study), Behance
Agency : Havas Düsseldorf (Germany)
LESS ORIGINAL
Vans sneakers “NYC Takeover” – 2022
Click the image to enlarge
Source : AdAge
Agency : GUT Los Angeles (USA)

Noise Reduction Gaming Chairs – The Asus ROG Destrier Ergo Gaming Chair Has an Acoustic Panel

(TrendHunter.com) The Asus ROG Destrier Ergo gaming chair is a futuristic seating solution ready to provide unparalleled comfort and support when spending extended periods playing your choice of title.

The chair is…

Sustainable Soundproofing Systems – Henry Swanzy Created HexBix Out of Wood and Chocolate Waste

(TrendHunter.com) Sustainable soundproofing options are usually hard to come by but award-winning British designer Henry Swanzy, who is also the founder of Less is Better, has set out to change that with HexBix….

Pinterest, LiveRamp Team Up on Clean Rooms

Pinterest detailed a new partnership with LiveRamp at CES 2023 in Las Vegas Thursday, under which LiveRamp will pilot clean rooms for select Pinterest advertising partners, starting with Albertsons Media Collective, the retail network of grocery company Albertsons. The integration enables a protected, third-party space where brands can combine their own first-party data and data…

Reddit Future Tellers Research on Redditors’ Outlook for Emerging Tech Revealed at CES 2023

Reddit shared new research at CES 2023 in Las Vegas Thursday on how 2,000 U.S. residents between the ages of 18 and 60 who are regular users of its platform, Instagram, TikTok, Twitter or YouTube feel about emerging technologies and when they believe those technologies will go mainstream. The company said “Reddit Future Tellers: What…

Chaos in House Rolls On: ‘I’m Never Getting Sworn In, Am I?’

Near collisions abound on Capitol Hill as House members make history in failing to elect a speaker after three days and more than 10 futile votes.

Pop-Up Magazine Shutters, Citing the Pandemic and Economic Downturn

The live performance publisher Pop-Up Magazine, whose on-stage storytelling spanned reported narratives, personal essays and spoken-word poetry since its launch in 2009, announced Wednesday that it has shuttered its business. At least 18 staff were affected by the closure. “It’s been a gift to do this kind of work, collaborate with our extended crew and…

Pop-Up Magazine Shutters, Citing the Pandemic and Economic Downturn

The live performance publisher Pop-Up Magazine, whose on-stage storytelling spanned reported narratives, personal essays and spoken-word poetry since its launch in 2009, announced Wednesday that it has shuttered its business. At least 18 staff were affected by the closure. “It’s been a gift to do this kind of work, collaborate with our extended crew and…

WhatsApp Enables Proxy Access Globally

WhatsApp said Thursday that proxy access to its messaging platform is now available globally. The meta-owned messaging application said in a blog post that proxy support will enable people worldwide to continue to access WhatsApp if their connection is blocked or disrupted, and choosing a proxy lets people connect via servers set up by volunteers…

Republicans’ Internecine Conflict Is Mirrored in Conservative Media

National Review has called the House leadership votes “an embarrassing spectacle.” Others have cheered it on.

Hotline Hijinks: JB Smoove Slays Your Excuses for Not Eating Plant-Based Eggs

Working a customer-service hotline means fielding complaints and offering solutions, and no one flips that mundane script on its head with quite as much panache as J.B. Smoove on an improvisational tear. The prolific actor-comedian has taken on the temporary gig for Just Egg in a series of spots timed for New Year’s resolutions and…

The Business of Marketing: What Drives Social Culture, Community and Influence

In this special episode of The Business of Marketing, Adweek senior producer Al Mannarino sits down with founder and CEO Ollie Lewis and U.S. managing director Charles Ifegwu of The Fifth, an award-winning social creative agency putting influential talent at the heart of brand clients’ advertising. During the conversation, they discuss the fifth estate, how…

Twitter Reportedly Lays Off More Data Scientists, Engineers

The layoffs continue at Twitter, with Erin Woo of The Information reporting that roughly 40 data scientists and engineers who specialized in refining machine learning to optimize ads on the platform were let go late Wednesday. Twitter eliminated its press relations team and could not be reached for comment. The cuts follow the resignation Tuesday…

Empower lays off 15% of staff amid bleaker 2023 outlook after years of rapid growth

CEO says the company was ‘a little overstaffed’ following a series of wins.

Sonesta Hotels and Judy Greer Know That You Don’t Quite Know Their Names in New Ad

Judy Greer knows you don’t know her name–and she’s okay with that. Hotel brand Sonesta International is also well aware that its name might not be on the tip of your tongue yet, but it’s hoping to change that with its first mass-media campaign in its 80-year history. Sonesta partnered with creative and consulting agency…

TikTok pushes further into streaming TV with Vevo deal

Vevo is producing a new show based on music hits on the social app, as TikTok looks for more opportunities in streaming.