Hasta La Creative!

Beer, betting and big brands—top trends to watch that could define Super Bowl LVII.

Bloomberg Media, entering its ninth consecutive quarter of ad revenue growth and nearing half a million subscribers, is one publisher aggressively pushing what it calls its audience-first strategy for 2023. The company is kicking off the year by cutting ties with the programmatic open marketplace, believing that a “healthier consumer subscription business will provide fertile…

It’s still uncertain how the current economic uncertainty will shake out and whether there will be any parallels to the 2008 recession. Leaders are hesitant to draw comparisons to 2008 for a variety of reasons, the largest being the extent the industry has changed since then. But they agreed there are indeed some parallels–namely, a…

For many b-to-b chief marketing officers and their marketing organizations, 2023 will be a crucible year. After three pandemic years, marketers are facing not only budget cuts and hiring freezes but also pressure from their C-suite to do more and do better. Much like their b-to-c counterparts, b-to-b CMOs are being asked to take the…

Maybe the fears started after that half-second cowboy twerk in an Applebee’s spot that ran on CNN’s split screen the morning of Feb. 24, 2022. It’s hard to pinpoint exactly when the perennial problem of brand safety entered a new, more parlous phase. But one incident last year crystalized how difficult marketers and media buyers…

Publishers are feeling the burden of a tumultuous year ahead, with many news publishers much less confident about their prospects than last year. The University of Oxford and Reuters Institute released a report outlining publishers’ woes ahead of the expected recession, and their plans to push through what’s sure to be an uncertain year. Responses…