Sue Bird and Sylvia Fowles retired from the Women’s National Basketball Association this year as two of the best players the sport had ever seen. Nike created an entire collection of shoes and apparel in tribute to them during their final season, but the most high-profile shoe Bird wore during her career had Kyrie Irving’s…
Cohen makes New Year advertising predictions and what’s to come for Twitter.
For the first time in Adweek’s Agency of the Year program, we’re releasing the shortlist of agencies considered for each of our Agency of the Year categories. Adweek has expanded the categories this year, adding Midsize U.S., Small U.S. and Multicultural to the existing program of U.S., Global, International and Breakthrough. For the Small category,…
Marketers including Clarks and Hennessy are descending upon the Miami Beach art fair.
QualSights, backed by big names in research and digital marketing, shows packaged goods firms how people are really using their products.
The Mind Reader Super Bowl ad from Amazon took home the crown as YouTube’s top ad for 2022. Google creative director Maria Perazzo said in a blog post Thursday, “Creative is more important than ever and becoming much more relevant to performance advertising. On YouTube, brands are crafting content that viewers don’t want to stop…
(TrendHunter.com) With options ranging from purely practical to downright funny, these gifts for dog owners help to gift-givers simplify the process of buying a present for the doting animal lover in their life. With…
Creative agency Mother is expanding to mainland Europe for the first time by opening in Berlin. Alexander Nowak, Droga5’s former global head of art, will lead Mother’s Berlin business as chief creative officer and creative partner. The move reunites Nowak with his former creative partner Felix Richter, who joined Mother earlier this year as global…
According to new research from the World Federation of Advertisers, poor alignment from clients is the top problem faced by agencies.
Nowak is the former creative partner of Felix Richter, who joined Mother earlier this year.
Images are coming to comments on Reddit, but not all over Reddit. The platform said in a blog post Wednesday that subreddits that are safe for work can activate the feature through their moderation tools, adding that more than 1,500 subreddits have done so, thus far. An image icon will appear in the bottom panel…
Pinterest Creator Rewards: Born October 20, 2021; died Nov. 30, 2022. The platform said in a note atop its Creator Rewards page, “The Creator Rewards program will end Nov. 30. To all the creators who participated, thank you for your partnership. We’re committed to exploring more ways to help you find success on Pinterest, and…
In a landscape where CMOs are dealing with reverberations from the pandemic, a looming global recession and widespread geopolitical upheaval, it would be all too easy to let agency performance evaluations slide. However, according to the World Federation of Advertisers (WFA), the practice is holding steady. Research from the global organization conducted in partnership with…
Twitter issued its first official communication since Elon Musk’s takeover of the company in late October that didn’t come from the Twitter account of “Chief Twit.” When Musk issued his ultimatum to employees Nov. 15, forcing them to choose between committing to “long hours at high intensity” or leaving the company, he referred to Twitter…
With the audiobook market set to hit $35.05 billion by 2030 and a podcast explosion that simply won’t quit, Amazon wants your ears. That’s why the business has appointed Susan Jurevics to oversee global brand strategy for its listening platform Audible. Jurevics joined the company in 2019 to oversee its international business. She has spent…
Popular edibles brand Kiva Confections, in an “off the wall” experiment, launched a first-of-its-kind seasonal product back in 2019–a THC-spiked gravy to go with cannafans’ Thanksgiving turkeys. The savory sauce not only lit up social media and the national press–late night’s Stephen Colbert even did a segment–it sold out immediately. Granted, it was a limited…
(TrendHunter.com) These gifts for toddlers range from convertible dual-purpose furniture pieces to antimicrobial sippy cups.
While the Convertible Helper Tower ensures toddlers can take part in kitchen activities…
(TrendHunter.com) These baby-friendly gift ideas are a must-have for new parents and are a great choice for this upcoming holiday season.
When it comes to toys and entertainment, examples like ‘Computer…
(TrendHunter.com) These gifts for pizza lovers range from limited edition streetwear releases to creativity-focused chef kits.
Notable gifts for the amateur chef include Banza’s Masterpiece’zas baking…
(TrendHunter.com) The ‘2/3 home’ backpacking tent concept has been designed by Yeonguk Choi as a multifunctional solution for avid campers looking to enjoy a more comfortable experience when on their next…
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