Harry and Meghan focused their ire in their Netflix documentary on the tabloids they say have hounded them out of remorseless greed and scarcely concealed racism.
Super Bowl LVII (let’s call it 57, shall we?) is getting closer, which means a feast of marketing on a scale like no other. And, once again, Adweek is your source to track all the ads. Brands, agencies and production partners are putting their Super Sunday strategies in motion ahead of the Big Game, set…
Amazon has launched a TikTok-style service that will let shoppers buy merchandise from a curated feed of photos and video.
At long last, Disney+’s ad tier–called Disney+ Basic–is here. Nine months after first announcing it was getting into the AVOD market, Disney+ launched its ad-supported offering on Thursday, bringing on more than 100 partners “across every major holding company” and “every single major brand,” according to Disney ad sales chief Rita Ferro. “Not only is…
Bob Marley and the Wailers’ “Three Little Birds” serves as the soundtrack for the latest from Sandals Resorts.
The move by the commission signals an aggressive stance by federal regulators to thwart the expansion of the tech industry’s biggest companies.
Starz is bolstering its domestic team with a new chief marketing officer. Top line On Thursday, Starz announced several executive promotions and hires, including Jimmy Hilburn joining as CMO. Hilburn will report to Alison Hoffman, president of domestic networks. Between the lines In addition, Susan Ievoli joins Starz as svp of publicity, events and awards,…
The time is ripe for guacamole, as the Big Game coincides with the heaviest avocado consumption of the year.
The tarnished ceremony will air on NBC in January after questions were raised about the Hollywood Foreign Press Association’s diversity and ethics.
Clubhouse’s Houses feature allows users of the social audio application to create private groups where they can chat with other users. Once someone creates a House in the Clubhouse app, they can customize the House in a number of ways. For instance, they can upload a profile picture to make it stand out from other…
Newly created role aims to accelerate growth of Tyson’s portfolio of brands and products.
Corona Extra is bringing its 30-year-old holiday ad to life in the form of a virtual Christmas tree lot using augmented reality. The Mexican beer brand has launched an interactive experience called O’Tannenpalm’s Tree Lot that allows users to project a winter scene of snow and palm trees onto a nearby flat surface via their…
Fast casual chicken chain Wingstop seeks to boost awareness and store count; Leo Burnett invited to defend.
Coca-Cola is the latest major brand to branch out into entertainment, with the release of a film anthology series on Prime Video that tells stories about Christmas. The anthology is the first project from Coca-Cola’s new entertainment platform, “Real Magic Presents,” which will see the brand produce films in various formats that “celebrate stories of…
Other brands buying in include Taco Bell, Verizon and Walmart.
YouTube, podcasts and TikTok provide unique creative canvases that are perfect for creators to connect with their audiences in different yet meaningful ways.
A new e.l.f. Cosmetics campaign turns pop star Meghan Trainor into a weather reporter.
During the early days of the pandemic, many people around the country discovered they could order groceries online through services like Instacart. Everything from carrots and cucumbers to boxes of cereal and tubs of ice cream could appear at their front door. Plenty of downloads ensued. Since joining Instacart around a year and a half…
Honorific will find brand trailblazers who are lighting the way in the next computing revolution.
The modern agency C-suite is one of rapid change. The typical top-down structure is slowly flattening and the roles of each C-suite position are constantly being altered. Adweek has dedicated a series of stories analyzing what being a modern agency C-suite member entails, talking with people holding those positions at agencies big and small, and…
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