Dec
10
Lina Khan, Aiming to Block Microsoft’s Activision Deal, Faces a Challenge
Posted in: UncategorizedMs. Khan, the chair of the Federal Trade Commission, has staked an ambitious trustbusting agenda on a case that may be difficult to win.
Dec
10
Our Top Takeaways After Using Disney+’s New Ad Tier
Posted in: UncategorizedIt’s the happiest place on earth–for advertisers, that is. Around nine months after Disney announced ads would be coming to its flagship streaming service, Disney+ Basic launched on Thursday, giving subscribers an ad-supported offering that comes in at $7.99 per month. Disney’s newest tier is only available in the U.S., and is expected to land…
Dec
10
Eric Allison, Prison Reporter Who Knew the Beat All Too Well, Dies at 79
Posted in: UncategorizedA career criminal in England for nearly a half-century, he was hired by The Guardian to report on injustices in prisons — work that led to exposés and honors.
Dec
10
Discord: How to Change Your Voice Input Mode on Desktop
Posted in: UncategorizedDiscord allows users of its desktop application to choose from two voice input modes: “Voice Activity” and “Push to Talk.” The Voice Activity setting will cause the app to automatically transmit the user’s voice as they’re speaking, while the Push to Talk setting will require users to press a key to transmit their voice in…
Dec
09
Several Warner Bros. Discovery TV Execs Are Out Amid Restructuring
Posted in: UncategorizedWarner Bros. Discovery is making big changes to its U.S. Networks leadership. On Friday, news broke that several major execs are exiting the company amid an ongoing restructuring. Those leaving include Jane Latman, HGTV and Food Network home and food content president; Nancy Daniels, who was in charge of Turner channels and Discovery channels; Matthew…
Dec
09
Watch the newest commercials from Uber Eats, Macy’s, Kohl’s and more
Posted in: UncategorizedNFL star Aaron Donald makes a cameo appearance in the latest from Uber Eats.
Dec
09
Vox Media Will No Longer License Chorus, Its CMS Software
Posted in: UncategorizedThe digital media company Vox Media, which houses editorial titles including Vox, New York Magazine and Thrillist, is discontinuing its business of licensing its content management system, Chorus, to publishers, Adweek has learned. Chorus, which has six clients currently, will no longer take on new customers and will not renew its existing contracts, according to…
Dec
09
There’s no need to turn your team inside out to achieve CTV success
Posted in: UncategorizedA MNTN survey reveals that launching CTV campaigns doesn’t require internal upheaval or even new hiring, and can slot into existing strategies and teams.
Dec
09
Multicultural Reach Is a People Problem, Not a Technology Problem
Posted in: UncategorizedAt industry events and inside board rooms, digital media executives talk a big game about diversity, equity and inclusion, but the conversation often falls back on the same excuse: The technology, or the media, simply isn’t there to achieve the goals that sound good on record. Advertisers struggle to buy media owned by and featuring…
Dec
09
Twitter still looking for last-minute World Cup ad partners
Posted in: UncategorizedTwitter’s World Cup troubles with brands could create worries about other real-time marketing events like the Super Bowl.
Dec
09
Tracker-Friendly Carabiner Multitools – The A-Tech AirTag Multitool is Durably Designed
Posted in: Uncategorized
(TrendHunter.com) The A-Tech AirTag multitool is a durably designed everyday carry (EDC) accessory for enhancing one’s daily routine in a simple yet effective way. The tool is constructed using a stainless…
Dec
09
FanDuel plans first Super Bowl commercial
Posted in: UncategorizedSports betting will continue to have a presence in the Big Game.
Dec
09
Home Depot Built Its ESPN College GameDay Sponsorship to Last
Posted in: UncategorizedThe Home Depot first sponsored ESPN’s College GameDay in 2003, when the majority of U.S. viewers watched broadcasts on bulbous cathode-ray tube televisions. At the time, Home Depot centered around professionals and homeowners. It had offshoots like The Home Depot Supply, the Home Depot Landscape Supply and Expo Design Center aimed at a growing housing…
Dec
09
Best Buy CMO exits retailer
Posted in: UncategorizedBest Buy CMO Frank Crowson exits the electronics retailer; it is unclear if he will be replaced.
Dec
09
Brands Should Be Tapping the Actors on Set for Better Marketing Tips
Posted in: UncategorizedWhen Sarah McCreanor, known professionally as Smac, walks onto a commercial set dominated by intricate props, high-end green screens and an intimidating collection of cameras, she is confident that the directors, producers and costume designers have no idea she can present any product to an attentive audience of 2.7 million just by logging onto TikTok….
Dec
09
R/GA elevates Shannon Washington to U.S. CCO of its largest practice
Posted in: UncategorizedWashington joined R/GA in 2020 and led creative for R/GA’s New York office under its previous agency model.
Dec
09
Dylan Mulvany confirms that Tampax donated tampons to them.
Posted in: Uncategorized
adnews
After countless emails and phonecalls to Procter&Gamble’s press department, who apparently don’t do any work at all else they would have
Dec
09
Long Payment Terms Plague Small Vendors, Further Burdening Minority- and Women-Owned Companies
Posted in: UncategorizedAs the industry grapples with a reckoning on payment terms and the request for proposal (RFP) review process, diverse-, minority- and women-owned companies–those with smaller teams and often without reserves of cash on hand–are often hardest hit. And while areas of the ad industry brace for an economic downturn and tightened ad budgets, some vendors…
Dec
09
Remembering industry icons who died in 2022
Posted in: UncategorizedThese executives (and one royal) made a lasting impact on marketing and advertising.
Dec
09
Hertz Hires First CMO Since Bankruptcy With Electric Vehicle Focus
Posted in: UncategorizedCar rental firm, The Hertz Corporation has named Wayne Davis as its executive vice president and chief marketing officer, which will see him lead the marketing strategies for its Dollar, Thrifty and Hertz brands with a focus on the growth of electric vehicles. Taking up the post from January 3, Davis will join from GE…
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