Twitter ad updates—tracking brand reactions to Elon Musk saga

A continually updated list of how the marketing world is approaching Elon Musk-owned Twitter.

Grey Unveils New Leadership Team as NY CEO Amber Guild Departs the Agency

Grey’s leadership team has grown by three, with the promotion of longtime executive Jason Kahner at the global level and the hiring of Thiago Cruz and Alba Anthony at the New York office. In addition, Amber Guild has resigned from her position as CEO of Grey New York after a year. Guild was formerly with…

Wieden+Kennedy shuffles leadership in Portland and London

Hermeti and Ana Balarin return to London to head office.

Top 50 Furniture Trends in November – From Fuzzy Modern Chairs to Immersive Showering Collections (TOPLIST)

(TrendHunter.com) From the kitchen to the bedroom and even the garden, this list of November 2022 furniture trends showcases the latest and most innovative releases in the industry.

The ‘ZHE’ rocking…

Magnolia Bakery Ships Its First-Ever TV Spot to Homes Nationwide

Sex and the City. Broad City. Saturday Night Live and The Devil Wears Prada. What do they all have in common, besides serving as iconic pop culture representations of New York City? At some point, they all featured another New York City icon: Magnolia Bakery. Established in 1996, the shop has exceeded local popularity to…

The top 5 creative campaigns you need to know about right now

Ad Age takes a look at the best creative campaigns in recent days.

Top 100 Lifestyle Trends in November – From Premium Instant Lattes to Instant Ramen-Inspired Series (TOPLIST)

(TrendHunter.com) The November 2022 lifestyle trends cover a wide range of industries and the ways that companies are bringing elements of convenience and innovation to their consumers. Companies are curating premium…

Top 65 Eco Transportation Trends in November – From Electric Family Vans to Debut Commuter E-Bikes (TOPLIST)

(TrendHunter.com) This list of November 2022 eco transportation trends reflects the automotive industry’s continued push for gasoline-replacing fuel sources and sustainable manufacturing practices, as well as…

How 5 Agency CEOs Are Preparing for a Likely Recession

The signs for recession are here: Consumers and corporations alike are already tightening their budgets, economic growth has slowed, stock markets have tumbled in 2022 and inflation continues to remain high due to global conflicts, disrupted supply chains and elevated gas prices. The 4A’s invited Adweek to a lunch with CEOs across the industry landscape…

Why a glucose monitoring brand is signing NIL deals with college athletes

The inaugural program from Dexcom includes 14 athletes across 11 sports.

Are UGC Creators the Next Evolution of Influencer Marketing?

Creating diverse, authentic content is no small task for brands. While studio-produced content remains a critical part of the content mix, brands are increasingly seeking new ways to scale and source organic content. The influencer, the brand ambassador and, more recently, the user-generated content creator offer new avenues for creating content–feeding into the model known…

The 6 most expensive, ad-soaked U.S. Senate midterm races

And more from Ad Age Campaign Ad Scorecard.

Top 100 Art & Design Trends in November – From Automatic Clay Humidifiers to Flexible Office Pods (TOPLIST)

(TrendHunter.com) Futuristic concepts, boundary-pushing art installations, and sustainability-focused home decor were some of the key drivers influencing the November 2022 art and design trends. In addition, a…

How the NHL is reinventing in-game marketing—and reacting to fan criticism

The NHL believes it is revolutionizing in-game sports advertising with its “digitally enhanced dasherboards,” but there have been some criticisms.

Wieden+Kennedy London Appoint Ana and Hermeti Balarin as Creative Leaders

Celebrated creative leaders Ana and Hermeti Balarin are returning to the U.K. to run Wieden+Kennedy London as chief creative officers. The pair have been executive creative directors at Wieden+Kennedy’s Portland office since last year, following their long-held posts at Mother London as ECDs and partners. Wieden+Kennedy co-chief creative officer Susan Hoffman, who relocated to London…

Wieden+Kennedy London Appoint Ana and Hermeti Balarin as Creative Leaders

Celebrated creative leaders Ana and Hermeti Balarin are returning to the U.K. to run Wieden+Kennedy London as chief creative officers. The pair have been executive creative directors at Wieden+Kennedy’s Portland office since last year, following their long-held posts at Mother London as ECDs and partners. Wieden+Kennedy co-chief creative officer Susan Hoffman, who relocated to London…

Disney reports earnings and Ad Age hosts streaming conference: The Week Ahead

Marketing and media events to watch in the days ahead.

Top 100 Business Trends in November – From NFT Search Engines to Affordable Fashion Retailers (TOPLIST)

(TrendHunter.com) The November 2022 business trends include a range of developments that’ll interest anyone currently immersed in the world of business—whether they are aspiring entrepreneurs or seasoned…

Meta Is Said to Plan Significant Job Cuts This Week

Mark Zuckerberg, Meta’s chief executive, said last month that many “teams will stay flat or shrink over the next year” as his company faces economic challenges.

Will there be an investigation into the claim that $15K bought you a verified Twitter account?

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big tech

As the saying goes, any headline that is posed as a question can be answered with “no”.