Twitter ad updates—tracking brand reactions to Elon Musk saga
Posted in: UncategorizedA continually updated list of how the marketing world is approaching Elon Musk-owned Twitter.
A continually updated list of how the marketing world is approaching Elon Musk-owned Twitter.
Grey’s leadership team has grown by three, with the promotion of longtime executive Jason Kahner at the global level and the hiring of Thiago Cruz and Alba Anthony at the New York office. In addition, Amber Guild has resigned from her position as CEO of Grey New York after a year. Guild was formerly with…
Hermeti and Ana Balarin return to London to head office.
Sex and the City. Broad City. Saturday Night Live and The Devil Wears Prada. What do they all have in common, besides serving as iconic pop culture representations of New York City? At some point, they all featured another New York City icon: Magnolia Bakery. Established in 1996, the shop has exceeded local popularity to…
Ad Age takes a look at the best creative campaigns in recent days.
The signs for recession are here: Consumers and corporations alike are already tightening their budgets, economic growth has slowed, stock markets have tumbled in 2022 and inflation continues to remain high due to global conflicts, disrupted supply chains and elevated gas prices. The 4A’s invited Adweek to a lunch with CEOs across the industry landscape…
The inaugural program from Dexcom includes 14 athletes across 11 sports.
Creating diverse, authentic content is no small task for brands. While studio-produced content remains a critical part of the content mix, brands are increasingly seeking new ways to scale and source organic content. The influencer, the brand ambassador and, more recently, the user-generated content creator offer new avenues for creating content–feeding into the model known…
And more from Ad Age Campaign Ad Scorecard.
The NHL believes it is revolutionizing in-game sports advertising with its “digitally enhanced dasherboards,” but there have been some criticisms.
Celebrated creative leaders Ana and Hermeti Balarin are returning to the U.K. to run Wieden+Kennedy London as chief creative officers. The pair have been executive creative directors at Wieden+Kennedy’s Portland office since last year, following their long-held posts at Mother London as ECDs and partners. Wieden+Kennedy co-chief creative officer Susan Hoffman, who relocated to London…
Celebrated creative leaders Ana and Hermeti Balarin are returning to the U.K. to run Wieden+Kennedy London as chief creative officers. The pair have been executive creative directors at Wieden+Kennedy’s Portland office since last year, following their long-held posts at Mother London as ECDs and partners. Wieden+Kennedy co-chief creative officer Susan Hoffman, who relocated to London…
Marketing and media events to watch in the days ahead.
Mark Zuckerberg, Meta’s chief executive, said last month that many “teams will stay flat or shrink over the next year” as his company faces economic challenges.