Xanthe Wells joined Pinterest as vice president of creative, where she will lead all concepting, content, creative, design, experiential and writing for the platform’s marketing department. Wells had been senior director, creative and executive creative director, global brand marketing, devices and services at Google, covering brands including Google Fi, Google One, Google Pixel, Nest and…
ByteDance Ltd.’s TikTok has slashed its target for 2022 ad revenue, underscoring the fallout of a global downturn that’s hammered fellow internet giants.
Together agencies and brands can help reshape energy generation, supply chains and production to drive the shift toward a more sustainable way of living.
All it took was bringing food, technology and games onto the driving range to help Topgolf convince even golf-averse visitors to pick up a club. Now, Topgolf alums Ken May and Erik Anderson each want to bring the concept to other sports. May, the former president of Krispy Kreme and CEO of FedEx, joined Topgolf…
By building community, marketers can provide comfort and build loyalty.
In a resort town on the tip of the Sinai peninsula, global leaders are gathering this week to hash out how, exactly, they’re going to meet the climate goals they set last year in Glasgow. The meeting is officially titled the Conference of Parties 27, or COP27. It’s a convoluted name that refers to all…
The job cuts at Meta are equal to about 13% of the social media giant’s workforce.
The parent of Facebook, Instagram and WhatsApp reduced its work force by 13 percent and extended a hiring freeze through the first quarter of next year.
Advertising can certainly be a family affair: just look at father-and-son ad leaders Jo and Jordan Muse.
In making his autobiographical film “The Fabelmans,” he confronted some painful family secrets, as well as what it means to be Jewish in America today.
Brands are looking to reach consumers wherever they are this holiday season, including BeReal, Roblox and TikTok.
“Wait for more votes,” warned CNN’s John King, as wary anchors tried to avoid any predictions that might go awry.
Advertising Agency: SoS Ideas, Kolkata, India
Executive Creative Director: Souvik Misra
Executive Creative Director: Soubhik Payra
Creative Director: Manas Maity, Pratyush Chakraborty
Illustrator: Pathik Panja
Copywriter: Piyali Mukherjee
Rollick is one of West Bengal’s favourite frozen dessert brands that offer a wide range of frozen desserts for people to delight in. The festival of Durgotsav is no different. It rather amplifies people’s spirit to enjoy every moment of the festive grandeur.
This very emotion is aptly reflected in the campaign, where we have used popular Durga Puja elements like the Dhaak, Dhunuchi, Lotus, Conch and Trishul in an interesting illustration style. All these elements, drawn on different types of ice cream spoons justly describe the fun-filled moments of the festival.
Three years since Disney+ first launched, and a month ahead of its much-anticipated ad-supported tier, the streamer’s subscriber numbers just keep soaring. Disney+ added 12.1 million subscribers in the fiscal fourth quarter, for a total 164.2 million global subscribers, Disney said Tuesday. Nearly 2 million of those new Disney+ subscribers came from the U.S. and…
By default, animated emojis will automatically animate as users browse the Mastodon social networking application. However, users have the option to disable animated emojis, if they’d like. Our guide will show you how to turn off animated emojis in the Mastodon mobile app. Note: These screenshots were captured in the Mastodon app on iOS. Step…
TikTok is doing some shuffling in its upper ranks for North America, shifting general manager of North America, global business solutions Sandie Hawkins to head of ecommerce channel TikTok Shop in the U.S., with president of global business solutions Blake Chandlee handling Hawkins’ former duties on an interim basis. TikTok Shop debuted in the U.K….
The confidence generated by the subscriber growth was offset by widening financial losses for the company’s direct-to-consumer division over all.
Gaming publisher King, the company behind mobile phenomenon Candy Crush, will build its use of creators, alongside its YouTube and TikTok strategies, as its focus on creating “niche communities” grows. Speaking at Social Media Week Europe, King’s director of social marketing and creators Roberto Kusabbi outlined the strategy while discussing the success of the 10-year-old…
Walt Disney Co. reported sales and profit that fell below Wall Street expectations, held back by weakness in advertising revenue and higher-than-expected losses in streaming TV.
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