Aug
30
Watch the newest commercials from Samsung, Ulta Beauty, Gatorade and more
Posted in: UncategorizedUlta Beauty says, “We believe that beauty is a powerful collective of dreamers and doers, makers and believers.”
Aug
30
American Airlines Chooses Walton Isaacson as Its Creative Agency of Record
Posted in: UncategorizedAmid Covid-19 curveballs in the winter and a turbulent summer in the skies, airlines have a lot of noise drowning out their day-to-day details and long-term plans. As the travel industry dealt with an encroaching omicron variant during the 2021 holiday travel season, American Airlines named Walton Isaacson its multicultural agency of record. Attempting to…
Aug
30
How Siggi’s yogurt is aiming to reach millennials with new campaign
Posted in: UncategorizedSiggi’s yogurt, the low-sugar brand, aims to reach millennials with a “less sets you free” approach.
Aug
30
Brave Commerce Podcast: How Leveraging Collaboration Can Help Brands Capture New Audiences
Posted in: UncategorizedOn this week’s episode of Brave Commerce, Mark Edmonson, chief marketing officer of Materne North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss diverse representation. He talks about his experience as a marketer and how he came to his current position with Marterne. Edmonson speaks on the importance of DEI and being represented…
Aug
30
Washington Post’s Business Struggles as Frustrations Mount
Posted in: UncategorizedWith digital subscriptions and digital advertising revenue stagnating, the company is on pace to lose money this year.
Aug
30
This Lenovo Campaign Takes a Peek Into the Lives of ‘Digital Seniors’
Posted in: UncategorizedThe Covid-19 pandemic has sparked a sharp increase in tech usage among older adults. Still, access has remained an ongoing issue. With many embracing a larger technological sphere, questions have arisen about how tech and advertising companies traditionally aimed at younger target demographics can accommodate a changing market. Leaning into statistics that show older adults…
Aug
30
Discord: How to Leave a Server on Desktop
Posted in: UncategorizedDiscord allows users to join servers, or groups that are focused on specific topics or businesses, such as video games or schools. After a user joins a Discord server, they have the option to leave the server at any time if they no longer want to be a member of the group. Our guide will…
Aug
30
McDonald's debuts Sprite song from TikTok star
Posted in: UncategorizedMcDonald’s taps rapper TisaKorean for the tune, which seeks to replicate the “crispy” and “crunchy” feel of the Sprite.
Aug
30
Samsung TV Plus Platform Doubles Down on FAST in Rebrand
Posted in: UncategorizedSamsung is living life in the fast lane, as it’s a new era for the company’s free ad-supported TV (FAST) platform, Samsung TV Plus. During Samsung’s NewFronts presentation earlier this year, the company hinted it was focused on FAST, announcing four new channels to join 19 other owned and operated channels on the platform. Now,…
Aug
30
Podcast Platform Libsyn Enters Europe as It Surpasses $50 Million Ad Sales
Posted in: UncategorizedAudio hosting network Liberation Syndication Inc (Libsyn) has begun its international expansion with the acquisition of German independent podcast advertising platform Julep Media, while also claiming to have surpassed generating $50 million in ad revenue. The ‘podcasting as a service’ platform which hosts, distributes and monetizes audio content, reported that in 2021 it delivered over…
Aug
30
Chris Dawson, Subject of ‘Teacher’s Pet’ Podcast, Is Found Guilty of Wife’s Murder
Posted in: UncategorizedMr. Dawson was on trial in Australia. His wife, Lynette Dawson, went missing in 1982, and a popular podcast brought new attention to the cold case.
Aug
30
Purpose marketing hits and misses
Posted in: UncategorizedA cancer nonprofit creates a ‘sun warning flag’—plus why Mercedes-Benz and Luftansa missed the mark with recent environmental campaigns, according to a purpose ad expert.
Aug
30
Cadbury Uses Its Chocolate Fingers to Encourage People to Take Up Sign Language
Posted in: UncategorizedCadbury is using its Chocolate Fingers cookie brand to encourage Brits to learn sign language, so the deaf community can feel more involved in shared moments. According to the product’s top marketer, the campaign will have a lasting impact on the brand’s own accessibility guidelines. The U.K. chocolate giant’s “Sign With Fingers Big and Small”…
Aug
30
How bulletproof backpack brands are marketing this back-to-school season
Posted in: UncategorizedBulletproof backpack brands are seeing an increase in interest this back-to-school season.
Aug
30
Top 100 Games Trends in September – From Interactive VTuber Mascots to Cloud-Focused Mini PCs (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) This list of September 2022 games trends reflects the recent announcements from high-profile gaming events such as Gamescom, as well as the new innovations in the hardware and software sectors with…
Aug
30
Top 100 Autos Trends in September – From Driverless Robotaxis to Collegiate-Focused Electric Bikes (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) This list of September 2022 autos trends reflects the continued push from many automakers toward the creation of electric bikes and other micro-mobility solutions. Companies release e-bikes with…
Aug
30
How the Bored Ape Yacht Club is building a metaverse out of its brand identity
Posted in: UncategorizedThe co-founders of BAYC and Yuga Labs told Ad Age about their ambitious metaverse project, Otherside.
Aug
30
Labor Day sales—how brands can cash in on the shopping spree
Posted in: UncategorizedDespite recessionary fears, young Americans are poised to spend hard.
Aug
30
Top 100 Shoes Trends in September – From 100% Recyclable Sandals to Plant-Inspired Slide Sandals (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) This list of September 2022 shoes trends features new silhouettes, new colorways, and innovative cross-industry products that change up the traditional shoe formula.
The ‘Heinekicks’…
Aug
30
Sweden Democrats covered a train with ads – and were reported for "inciting hatred agains ethnic groups"
Posted in: Uncategorized
Uncategorized
Sweden Democrats don’t generally do well when they advertise in the subway-underground-metro system of Stockholm.
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