Aug
13
Lawsuit Against Fox Is Shaping Up to Be a Major First Amendment Case
Posted in: UncategorizedThe suit, filed by Dominion Voting Systems, could be one of the most consequential First Amendment cases in a generation.
Aug
13
Ingredients In Great Beer: Yakima Valley’s Light, Heat, and Water
Posted in: UncategorizedHops are the floral element in beer, and he who farms the best hops wins the hearts of passionate beer makers and drinkers—for instance, the people who work for California brewery, Firestone Walker. The brewery has made a short film that celebrates the brewer’s journey and the agricultural roots of beer. The film follows Brewmaster […]
The post Ingredients In Great Beer: Yakima Valley’s Light, Heat, and Water appeared first on Adpulp.
Aug
13
Scaling the Consumer Experience With Walgreens’ Tracey Brown
Posted in: UncategorizedDriving over two-thirds of customer loyalty, companies are increasingly recognizing the power of the consumer experience as a brand differentiator. Walgreens is no exception, recently creating the role of chief customer officer after examining how vital CX is to understand growth strategies and profit opportunities for the company and accelerate its transformation, both digitally and…
Aug
13
The Importance of an Integrated Approach to Meet Consumer Needs
Posted in: UncategorizedPresident and chief customer officer of Neiman Marcus Group, David Goubert, is responsible for creating uniquely personalized experiences for the Neiman Marcus customer through the cohesive partnership between in-store, online, and remote selling experiences. Goubert joined Adweek’s Commerce Week to discuss NM’s Integrated Luxury Retail strategy, how the organization is investing in the remote and…
Aug
13
Amid Oil Pipeline Controversy, Edelman Breaks With South Africa’s Standard Bank Group
Posted in: UncategorizedEdelman will end its three-year relationship with South Africa’s Standard Bank Group, the public relations giant confirmed to Adweek. The breakup comes amid a longstanding controversy surrounding Standard Bank’s investment in the East African Crude Oil Pipeline (EACOP), a joint venture between TotalEnergies, the China National Offshore Oil Company (CNOOC) and the Tanzania Petroleum Development…
Aug
13
Swiss Footwear Brand Recruits Classically Trained Dancers for a ‘Sneaker Ballet’
Posted in: UncategorizedSwiss footwear brand On counts among its fans a tennis legend, an Olympic silver medalist and a three-time Oscar winner, with its kicks showing up everywhere from the court to the track to the red carpet. Now another member of the faithful, renowned choreographer Justin Peck–fresh off Steven Spielberg’s West Side Story–has put On shoes…
Aug
13
Marketing Morsels: Ritz Revives S’mores Bits, Booking.com Hits the Hamptons and More
Posted in: UncategorizedWelcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Booking.com heads to the Hamptons with Sarah Jessica Parker Booking.com has a new celebrity host in Sarah Jessica Parker, who invites renters to stay in her cottage in the Hamptons. The Hamptons Hideaway comes with access…
Aug
13
American Express Courts Cardholder Loyalty With Free Tennis During US Open
Posted in: UncategorizedA tennis player can have a backhand worth showing off at Arthur Ashe Stadium, but that still might not get them in for a few sets at Cunningham Park. American Express has sponsored the US Open in New York City for nearly 30 years. This year, it’s doing so after a pandemic-fueled spike in tennis…
Aug
12
Uber Goes Back to School With a Yearbook Celebrating Its Couriers
Posted in: UncategorizedWhether you need a ride home or to work, or maybe need a late night snack delivered to your door, the tireless delivery people are often not given the recognition they deserve. To celebrate the hardworking drivers and couriers, Uber unveiled its class of 2022 Uber Yearbook, which highlights 15 special drivers and delivery people….
Aug
12
On Truth Social, F.B.I. Search Prompts Talk of War, Then Conspiracy
Posted in: UncategorizedCalls for violence surged after the search of Mar-a-Lago earlier this week, but other posters saw them as evidence of a federal plot to smear the right and confiscate guns.
Aug
12
Lord of the Rings Series Team Dismisses Rivalry With Game of Thrones Prequel
Posted in: UncategorizedPrime Video’s massive J. R.R. Tolkien-inspired series, The Lord of the Rings: The Rings of Power, and HBO’s first Game of Thrones spinoff, House of the Dragon, arrive on their respective platforms less than two weeks apart. Rings of Power debuts on Sept. 2, and House of the Dragon comes on Aug. 21. Given the…
Aug
12
Marrying Virtual and Digital Shopping with PacSun and Complex Networks
Posted in: UncategorizedRetailers and CG brands alike are looking to elevate experiential shopping through immersive experiences that blend the virtual and physical worlds to keep today’s consumers engaged and interested. Brie Olson, president of PacSun, and business partner Neil Wright, head of collaborations & experiential at Complex Networks, formed a panel at Adweek’s Commerce Week to discuss…
Aug
12
Peloton to cut 800 jobs, hike prices and shut stores in sweeping overhaul
Posted in: UncategorizedPeloton’s recent price reductions ‘cheapened at least the perception of the brand,’ its CEO said.
Aug
12
Greenfield Natural Meat Co Wants to Pay You for Being a Responsible Bacon Eater
Posted in: UncategorizedState and local governments have offered tax rebates on electric vehicles as a way to incentivize purchases that help the environment. Greenfield Natural Meat Co., a subsidiary of the carbon neutral food company Maple Leaf Foods, is playing on those programs by offering a bacon rebate as part of a “Have Your Meat and Eat…
Aug
12
Watch the newest commercials from Samsung, Acorns, Genesis and more
Posted in: UncategorizedSamsung hypes the new Galaxy Z Fold 4.
Aug
12
Twitter: How to Turn On Data Saver
Posted in: UncategorizedThe Twitter application offers multiple options that allow users to save data when they’re not connected to Wi-Fi. For instance, they can stop videos from automatically playing in the Twitter mobile app. Users can also turn on a Data Saver mode that will cause the Twitter app to automatically use less data as people use…
Aug
12
Why create perfect mockups when you can use fockups?
Posted in: Uncategorized
Aug
12
3 Leaders’ Journeys From Adweek Media All Stars to Omnicom CEOs
Posted in: UncategorizedOMG (Omnicom Media Group) NA CEO Ralph Pardo, OMD Worldwide CEO George Manas and OMD USA CEO Chrissie Hanson all have something in common. All were previously named Adweek Media All Stars before ascending to CEO roles, representing a coalescence of top agency talent at the highest org level. All three are relatively new to…
Aug
12
Travel to Northern Michigan and Check Yourself Into ‘Pabst the Place’
Posted in: UncategorizedWhat if Throwback Thursday or Flashback Friday was something that you could experience in real life? Pabst Blue Ribbon is giving beer drinkers the chance to find out via a limited-time brand activation at the Grand Traverse Motel in the popular summer town of Traverse City, Michigan. Fans of PBR and nostalgia can now choose […]
The post Travel to Northern Michigan and Check Yourself Into ‘Pabst the Place’ appeared first on Adpulp.
Aug
12
Twitter: How to Manage the Application’s Data Usage
Posted in: UncategorizedThe Twitter mobile application features a Data Saver mode that will cause the app to use less data when users aren’t connected to Wi-Fi. In addition to offering this overall Data Saver mode, the Twitter mobile app gives users the ability to customize when certain kinds of high-quality content are displayed. That is, users can…
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