Earlier this week, the Federal Trade Commission sued ad-tech firm Kochava for selling data that violates peoples’ privacy. It alleges that the company allows access to identifiable data about people’s visits to reproductive health clinics, places of worship, addiction treatment centers and other sensitive locations. Experts have been wondering why the FTC has singled out…
Sponsors such as Coca-Cola must contend with Qatar controversies and the later-than-normal start date for the global soccer tourney.
In its first enforcement action under the online privacy law, California reached a $1.2 million settlement with retailer-brand Sephora last week. Although the company was found to have violated the California Consumer Privacy Act (CCPA), Sephora’s point of contention came from the loose definition of the term “sale” under the law, where CCPA doesn’t define…
Jeremi Gorman and Peter Naylor were powerhouses for Snap’s ads team, but are now batting for Netflix.
Dick’s Sporting Goods is rolling out its own retail media network as the trend gains ground amid economic uncertainty.
Advertising School: College of Art, Delhi, India
Visual Designer: Diksha Mehta
Unilever is the latest business to fall foul of ad regulators for making “unclear” claims relating to the environment. Cleaning product brand Persil has been hit with an ad ban for a TV spot which ran in the U.K. as part of its longstanding “Dirt is Good” campaign. The ad focused on the product’s sustainability…
Netflix finally found the strategic leaders for its upcoming ad-supported tier. Snap’s chief business officer Jeremi Gorman will join the streaming giant as president of worldwide advertising as Netflix prepares to make its way into the world of ad-supported streaming. Netflix also snagged Snap’s vp of sales, Americas Peter Naylor, who will serve as vp…
Through a poster campaign, which audiences can listen to, music streaming service Deezer has begun to promote its brand platform “The Power of Music” internationally–as it aims to attract more young people to the service. The platform, which is the second largest independent music streaming platform in the world, hosts over 90 million tracks and…
(TrendHunter.com) This Samsung Galaxy Z Flip 3 case has been designed by Kaisou D as an accessory for the namesake flipping smartphone for avid gamers to incorporate onto their device. The case works with the…
Jeremi Gorman and Peter Naylor join streaming giant Netflix to develop global ad strategy and lead sales team.
In an era of technological advancement, with various devices at our disposal, who still wears a watch? Lots of people, as it turns out. As a multi-billion dollar industry, watches are always on-trend and sales grow every year. To understand the business and its future, Ben joins the conversation to share insights about the watch…
Kraft Heinz’s Lunchables encouraged kids to play with their food last year with a store takeover at FAO Schwarz in New York. This back-to-school season the brand is expanding on that theme with a “Lunchabuild This” campaign developed by Goodby Silverstein & Partners. Consumers can download 25 blueprints from the brand’s website for crafting creations…
O B9 é referência em criação, produção e distribuição de conteúdos originais, incluindo parcerias com grandes marcas. Só em 2021, o B9 produziu mais de 3000 episódios em séries proprietárias ou em parceria com empresas, totalizando mais de 50 milhões de plays no mesmo ano.
Leia B9 lança nova identidade com convite ‘para sair do raso’ na íntegra no B9.
Last year, Ferrara Candy’s gummy brand Trolli teamed up with Microsoft to celebrate the 20th anniversary of the Xbox gaming console by giving away 20 custom Xbox Series S bundles and showcasing some of the system’s biggest titles such as Halo Infinite and Sea of Thieves on the brand’s packaging. Now the confectionery brand is…
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