As brands dive further into virtual worlds and characters, Dentsu Singapore is launching a new service to help brands create their own computer-generated personas to serve as endorsers and lifestyle influencers. Inspired by prominent virtual influencers that have gained popularity on social media over the past few years, Dentsu introduced its first character, Rumi, in…
IRobot had strong ties to Amazon even before the retailer’s $1.7 billion deal to buy the maker of Roomba vacuums.
McDonald’s unique menu items around the world make for popular online fodder, with articles listing surprising regional meals–ranging from the McSpicy Paneer Burger in India, to corn pie in Malaysia. But when it comes to launching one of those products, how does the brand cater to local tastes while luring in new customers? A recent…
Execs at Binance, FTX and OKX talk shifting focus and the future of celebrity marketing.
Why you should choose your professional team like choosing your life partner.
Eco-friendly motorsport Formula E continues on an awareness track as the competition rushes to expand in an era of emerging sustainability requirements. The sport, which launched in Beijing in September 2014, is made up of 11 participating teams with a line-up of motorsport partners, which includes Jaguar, Porsche and Nissan. The sport, which completed its…
Meta revealed several updates for Reels on Facebook and Instagram, highlighted by the Add Yours sticker that originally debuted on Stories on both platforms. The goal of the Add Yours sticker is to help people join or start trends, and each time a user shares a new, unique Add Yours prompt, Reels added by other…
Live Love Laugh, by Ad School: Amity University.
Raise your hand if you’ve noticed an astounding grocery bill in the past few months. Me too. Some experts predict that a recession will follow this period of inflation. An economic downturn likely sets our marketing strategy on a different course while consumers react to the market. We will make decisions to weather a temporary…
After more than two years of a global pandemic, saying monkeypox is an unwelcome guest is a gross understatement. Maybe it seems like something outside your immediate reality. But as a queer person, let me tell you: It’s here, it’s real and much of America doesn’t know what to do or how to talk about…
If those random snaps in your phone of you devouring a grilled cheese sandwich after a fun night out still make you smile, Google and beloved organization expert Marie Kondo want you to know that there’s actually space available for those alongside every other memory you wish to keep close. Google worked with L.A.-based indie…
American Airlines says, “Travel is better when you’re an AAdvantage member.”
Publicis Groupe won a bulk of Mondelez’s global media business following a review that kicked off in December and concluded this week. VaynerMedia and WPP retained some of the business. Publicis will lead media for the brand in Latin America, Europe, the Middle East and North Africa Peninsula, South Africa and China. It will also…
Media leaders questioning the reporting metrics that digital out-of-home (DOOH) campaigns offer can benefit from these guidelines.
With the rise of purpose-driven marketing, it’s more important than ever for brands to show up authentically and consistently. Through inclusive products, atypical models, and content marketing, the activewear brand Fabletics has emerged as a leader in purpose-driven marketing. Meera Bhatia, Fabletics’ COO joined Adweek during Commerce Week to share some key lessons from her…
Marketer group seeks to open black boxes in billing as investigation of programmatic costs continues.
New apparel production is a leading contributor to global warming and pollution, requiring as much as 2,000 gallons of water to make a single pair of jeans. Buying secondhand reduces the environmental impact of clothing by 75 percent. Enter Thrilling, a platform dedicated to secondhand and vintage boutiques with the goal of making shopping more…
Holding company now estimated to manage 70% of snack maker’s global media account.
The way consumers shop and buy goods online is rapidly shifting, with the latest mainstream trend of buy now, pay later (BNPL) taking the industry by storm. According to FIS Worldpay, BNPL is expected to represent over 9% of U.S. e-commerce transaction volume, nearly $180B, by 2025. Erika White, vp of marketing and communications at…
Ad Age Amp leaders weigh in on how their agencies and companies are promoting mental health of their workers in the face of unprecedented crises.
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